Myth(YA)

UnpluGGd
Myths
We aren’t saying all product startups do this, but
 have seen many instances of companies
 committing similar mistak...
Top Myths
Typical myths revolve around following topics:
  ▫   I am the ‘End User’.
  ▫   Feature addition vs. Innovation
...
Your customer…?




              UnpluGGd   pluGGd.in
Feature addition = Innovation




                    UnpluGGd    pluGGd.in
Customer Requirement(s) => Product Feature




                    UnpluGGd            pluGGd.in
Team is ‘well aligned’




                    UnpluGGd   pluGGd.in
Good Product = Successful Business Model?




                     UnpluGGd               pluGGd.in
Build it and they will come!




                    UnpluGGd   pluGGd.in
Data Collection = Measurement




                   UnpluGGd     pluGGd.in
VC Funding=Success




               UnpluGGd   pluGGd.in
What if..somebody steals my idea?




                   UnpluGGd         pluGGd.in
“We Have No Competition”




                  UnpluGGd   pluGGd.in
Big Competition = Death Blow




               UnpluGGd        pluGGd.in
Image Credits

•   http://www.1-900-870-6235.com/PeaceMap/ElephantDefine.jpg
•   http://xkcd.com/605/
•   http://corrente....
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UnpluGGd Event

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UnpluGGd Event

  1. 1. Myth(YA) UnpluGGd
  2. 2. Myths We aren’t saying all product startups do this, but have seen many instances of companies committing similar mistakes…. Or a variation of that! UnpluGGd pluGGd.in
  3. 3. Top Myths Typical myths revolve around following topics: ▫ I am the ‘End User’. ▫ Feature addition vs. Innovation ▫ Good Product = Successful Business Model? ▫ Build it and they will come! ▫ TC coverage = Cracked It! ▫ Data Collection = Measurement UnpluGGd pluGGd.in
  4. 4. Your customer…? UnpluGGd pluGGd.in
  5. 5. Feature addition = Innovation UnpluGGd pluGGd.in
  6. 6. Customer Requirement(s) => Product Feature UnpluGGd pluGGd.in
  7. 7. Team is ‘well aligned’ UnpluGGd pluGGd.in
  8. 8. Good Product = Successful Business Model? UnpluGGd pluGGd.in
  9. 9. Build it and they will come! UnpluGGd pluGGd.in
  10. 10. Data Collection = Measurement UnpluGGd pluGGd.in
  11. 11. VC Funding=Success UnpluGGd pluGGd.in
  12. 12. What if..somebody steals my idea? UnpluGGd pluGGd.in
  13. 13. “We Have No Competition” UnpluGGd pluGGd.in
  14. 14. Big Competition = Death Blow UnpluGGd pluGGd.in
  15. 15. Image Credits • http://www.1-900-870-6235.com/PeaceMap/ElephantDefine.jpg • http://xkcd.com/605/ • http://corrente.blogspot.com/awolflyboy.gif • http://photos1.blogger.com/blogger/4096/414/1600/dilbert2005121017517.0.gif • http://kellenebishop.files.wordpress.com/2009/04/tea-party-cant-fix-stupid.jpg • For others, I was unable to locate the pics [pardon us for the same[ UnpluGGd pluGGd.in

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