Future-Proofing Your Digital Media Storage

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Tom Coughlin of Coughlin Associates shares the trends with digital media storage! This slide deck will cover multimedia content trends, content capture methods, and give you an understanding of the future landscape of content distribution and storage.

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Future-Proofing Your Digital Media Storage

  1. 1. Future-Proofing Your Digital Media Storage Tom Coughlin Coughlin Associates Imation Webinar Series Nexsan — 7/17/14
  2. 2. Digital Storage Supports Modern Media Workflows-- Tom Coughlin President Coughlin Associates © 2014 Coughlin Associates 2
  3. 3. Outline • Media and Entertainment = Lots of Bytes • Content Capture and Post Production • Storage Technologies and Content Distribution • Archiving and Preservation • Conclusions • Sources © 2014 Coughlin Associates 3
  4. 4. 4 M&E = Lots of Bytes © 2014 Coughlin Associates
  5. 5. Richer Images = More Storage • Frame rates for movie content are increasing from the historical 24 frames per second (fsp) to 48 or 60 fps and may eventually be as high as 300 fps • Cameras are now available that can support 200 fps (even up to 3,000 fps) • 4K production is commonplace but 6K and even 8K production starting in professional video projects • Video resolutions of 16K and even higher are contemplated in the future (higher res capture = future proofing) 5© 2014 Coughlin Associates
  6. 6. New Views • KDDI and some European players have performed “free viewpoint” demonstrations with content captured using 4- 30 4K video cameras • Light-field imaging could allow even more immersive 2D and 3D video (greater image depth possible, at least 3X more storage • This is in addition to conventional high dynamic range (HDR) images and greater color depth Lytro Light-field Camera Free View Point Video 6© 2014 Coughlin Associates
  7. 7. How Long Until Exabyte Video? • A calculation shows that 16,000 X 8,000 pixel resolution, 24 bits/pixel, 300 fps raw video content could require 115 GB/s data rates and 414 TB/hour. If this was full stereoscopic capture then these requirements would double. If 4 cameras were used to create data for a “free viewpoint” presentation, the raw data would be 1.66 PB for an hour of content • Within 10 years we could have pro-video projects generating close to an exabyte of data © 2014 Coughlin Associates 7
  8. 8. Virtual Reality: Making A Holodeck • Free floating holographic and other advanced display technologies—within the next 10 years we could approach a display allowing you to move within the action—leading to holodeck-like experiences From Wired Magazine 8© 2014 Coughlin Associates
  9. 9. 9 Content Capture and Post Production © 2014 Coughlin Associates
  10. 10. © 2014 Coughlin Associates Example resolution, data rates and storage capacity requirements for professional media standards 10
  11. 11. © 2014 Coughlin Associates Digital entertainment content workflow (after BlueArc/HDS chart). 11
  12. 12. Profession video camera media © 2014 Coughlin Associates 12 2014 Digital Storage in Media and Entertainment Report, Coughlin Associates, www.tomcoughlin.com/techpapers Sony CineAlt F65 “8K” Camera ARRI Alexa Camera NHK 8K Camera For-A Super Slo Mo Camera 1,000 fps!
  13. 13. Content shot for an hour of completed work © 2014 Coughlin Associates 13
  14. 14. Professional NLE model system • 87.7% had DAS (compared to 87.3% in 2013) – Over 86.5% of these had more than 1 TB of DAS (compared to 88% in 2013) – 22.3% of these had >50 TB of DAS storage and over 6.8% had >500 TB of DAS storage • 75.0% had NAS or SAN (compared to 70.9% in 2013) – 49.4% had 50 TB or more of NAS storage – About 11% had more than 500 TB of NAS/SAN storage Coughlin Associates Professional M&E Survey, 2009, 2010, 2012, 2013, 2014 Video Editing Station Local Storage DRAM GE Card Or HBA SANNAS GE Card Or HBA Cloud © 2014 Coughlin Associates 14
  15. 15. 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 2012 2013 2014 2015 2016 2017 2018 TotalCapacity(TB) NLE Cloud Capacity (TB) NLE Local Networked Capacity (TB) NLE Local Capacity (TB) Post-production annual demand (TB) 2013 Digital Storage in Media and Entertainment Report, Coughlin Associates, www.tomcoughlin.com/techpapers © 2014 Coughlin Associates 15 • 25.6% of 2014 Survey participants use cloud-based storage in their post production (24.7% in 2013) and 28.1% of these had >1TB of cloud storage (23% in 2013)
  16. 16. 16 Storage Technologies and Content Distribution © 2014 Coughlin Associates
  17. 17. The Cloud for M&E Content • In many regards cloud offerings are an out- sourcing approach • But there are new M&E capabilities enabled by the rise of remote services • Growth in cloud storage use by professional video – Enables collaborative workflow – Internet enabled content distribution with various acceleration methods – New cost effective services through the cloud enable greater sophistication for smaller shops – Some vendors offering cloud “archiving” services 17© 2014 Coughlin Associates
  18. 18. Increasing Role of Flash Memory in Media and Entertainment • Flash is the most popular storage media for professional cameras • Flash is used for content delivery—as an acceleration layer • Flash memory is starting to be used for fast play-out in post production • Flash memory could eventually supply primary storage in storage systems with HDDs as secondary storage © 2014 Coughlin Associates 18
  19. 19. 2014 storage architecture trends • Growing applications with solid state storage – Content delivery and post- production – Combinations of flash and HDD – Hot storage on flash and cold storage on HDDs and tape today – Cold storage on flash? • Higher speed storage interfaces find broader use - Thunderbolt now at 20 Gbps) - PCIe/SATA and SAS Express - 12 Gb/s SAS - USB 3.2 (10 Gbps) -100/40/10 GbE & 16 Gb FC 19© 2014 Coughlin Associates Storage Manager Hard Disk Drive Flash Memory Host Interface Flash Memory and HDDs: A Marriage of Convenience, 2011
  20. 20. The Future of Content Distribution • MPEG H.265 encoding (up to a 50% additional compression beyond H.264) – 2-3 X additional overhead for decoding (HW products in 2014) – About 100 X more processing overhead at the source for the best quality delivery content • Adaptive Dynamic Streaming over HTTP (DASH): seamless adaptive streaming of content. © 2014 Coughlin Associates 20 Typical HEVC video encoder (with decoder modeling elements shaded in light gray).
  21. 21. Archiving and Preservation © 2014 Coughlin Associates 21
  22. 22. © 2014 Coughlin Associates Digital archive media 22 2014 Digital Storage in Media and Entertainment Report, Coughlin Associates, www.tomcoughlin.com/techpapers •In 2014 67.3% of the respondents said that their annual archive growth rate was >6% (this was 65.3% in 2013). •Tape and HDDs dominate long term archival media •Some backup to the cloud or local network storage (increasing trend) •About 25.4% of survey participants never update their digital archives
  23. 23. © 2014 Coughlin Associates Growth in near-line and off-line digital storage for content archiving 23 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000 2012 2013 2014 2015 2016 2017 2018 Near-Line 7,040 11,332 17,238 24,474 32,596 43,894 60,960 Off-Line 10,300 14,899 18,976 22,591 26,242 31,785 38,974 Archive Storage (Petabytes) Near-Line Off-Line
  24. 24. © 2014 Coughlin Associates Media and entertainment market storage revenue share by segment (2013) 24 Post Production 20% Content Distribution 17% Content Acquisition 4% Archiving and Preservation 59%
  25. 25. 25 Conclusions • Enabled by lower cost storage and other infrastructure-- image resolution, complexity and frame rates are increasing, driving storage demand for content workflows and archiving • Cameras moving to flash memory for on-board storage • Flash memory is driving the introduction of faster interfaces enabling speedier video bandwidths and leading to a new storage tiering and high performance interfaces • Cloud storage starting to show up in various M&E applications to help create collaborative workflows, content delivery and archiving • Active archives are changing the face of archiving to meet huge archive storage demand © 2014 Coughlin Associates
  26. 26. Flexible, Efficient, and Assured Storage Systems High-Density Storage Secure Archive Storage Unified Hybrid Storage 26 E Series Industry Leading Reliability & Availability Highly Dense Design with 240 TB in 4u Best-in-Class TCO Assureon Automated archive solution for high value data Secure data storage for regulated applications Long term Audit Trail NST Flexible storage for mid- sized enterprises Hybrid design leverages SSD for performance Scales to 5 PB
  27. 27. Exclusive Offer Tom Coughlin’s Newest Whitepaper • Major trends in M&E content generation and delivery • Major challenges for digital storage in M&E applications • Growth in M&E content in archives, particularly active archives • Case study addressing the M&E customer needs 27 Place holder for document image
  28. 28. THANK YOU
  29. 29. Sources • CES and Storage Visions Conferences (www.storagevisions.com) • Creative Storage Conferences (www.creativestorage.org) • 2013 and 2014 Digital Storage for Media and Entertainment Report, Coughlin Associates • 2009, 2010, 2012, 2013 and 2014 Survey on Storage for Media and Entertainment, Coughlin Associates • Go to www.tomcoughlin.com (tech papers page) © 2014 Coughlin Associates 29

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