newz.ro - Global Presentation for Ads (june, 2009)

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newz.ro - Global Presentation for Ads (june, 2009)

  1. 1. newz.ro newz tomorrow, newz today The best online Romanian press review Presentation of www.newz.ro – June 2009
  2. 2. Who is newz.ro? Since 2000, newz.ro is the daily press-review for more than 50.000 email subscribers. … + 9 years online experience … + 50.000 email subscribers … + 50 newspapers & magazines summed up … + 20 interesting news categories covered … + countless informed visitors newz.ro  the best online Romanian Press review
  3. 3. Who are our subscribers? Study made by newz.ro and trafic.ro –February 2009–
  4. 4. By age: 34% 33% 28% 5% < 23 23 - 35 35 - 45 > 45 Source: newz.ro, February 24 2009
  5. 5. By sex: 49% 51% women men Source: Trafic.ro, Aprilie 2008
  6. 6. By demographic distribution (area of working): 2,5% Outside Romania: 1,3% 25% 15,2% 7% 5% 2,6% 38,2% 3,2% In Bucharest: 25% from all subscribers Source: newz.ro, March 3 2009
  7. 7. By income (Euro): 32% 21% 15% 15% 12% 5% < 300 300-500 500-750 750-1000 1000-1500 > 1500 Source: newz.ro, February 19 2009
  8. 8. By marital status: 53% 23% 15% 9% married not married divorced stable relationship Source: newz.ro, February 20 2009
  9. 9. By no. of children: 38,2% 33,7% 23,2% 3,2% 1,6% no child 1 child 2 children 3 children more than 3 children Source: newz.ro, February 25 2009
  10. 10. By job position: 26,8% 24,7% 22,3% 10,6% 7,6% 2,8% 3,1% 2,2% nt t nt t d ye e ti v e me en me en red ye plo cu e ag em ag e tud eti plo Em xe ag an an S R em E an M Un wM le hM Lo M id d Hig Source: newz.ro, February 23 2009
  11. 11. By size of the company that are working for 33,9% 26,7% 17,6% 10,9% 6,3% Multinational Large companies Medium Small companies No company companies Source: newz.ro, February 26 2009
  12. 12. By Work Department: 17,2% 16,0% 14,3% 10,6% 8,6% 8,4% 7,9% 6,9% 6,4% 3,7% e s in g lit y ng tiv he r HR IT ga l ale nt ua eti ra ing Ot Le S cc o u /Q r k ist as nic Ma i n ch l- A Ad m ur cia ch /P an / Te ic s Fin on ist cti Lo g du Source: newz.ro, February 17 2009 Source: newz.ro, March 24 P ro
  13. 13. Traffic Analysis
  14. 14. Website traffic evolution – SATI.ro newz.ro - Traffic evolution from October 2007 to May 2009 (according to SATI) 1.200.000 900.000 600.000 300.000 0 de 7 de 8 8 9 8 8 9 .08 .09 i.08 i.09 .08 7 8 .07 .08 .08 .08 .09 08 v.0 v.0 r.0 r.0 r.0 r.0 g.0 c.0 c.0 iul. feb feb s ep oc t oc t ian ian iun ma ma ma ma ap ap no no au Avg. Uniques/month: 92.670 ; Avg. Impressions/month: 833.798
  15. 15. Main news sections & weekly traffic figures (April 2009) – LA ZI section newz.ro LA ZI ECONOMIE GLAMOUR CANCAN SPORT Uniques*: 13.300 Uniques*: 5.100 Uniques*: 10.100 Uniques*: 16.500 Uniques*: 2.200 Impressions: Impressions: Impressions: Impressions: Impressions: 79.900 31.200 61.900 110.000 16.800 POLITICA Uniques: 2.200 Impressions: 14.600 ZOOM Uniques: 3.800 Impressions: 22.200 SOCIAL Uniques: 3.500 Impressions: 20.000 *Uniques represent unique IP’s that accesed ACTUALITATEA EXTERNA Uniques: 3.000 Impressions: 20.500 each section. One IP adress can acces many sections and it will be reflected in total uniques for each visited section. Thus their sum will be higher Section index Uniques: 800 Impressions: 2.600 than uniques/all site. Source: newz.ro, April 2009
  16. 16. Main news sections & weekly traffic figures (April 2009) – ECONOMIE section newz.ro LA ZI ECONOMIE GLAMOUR CANCAN SPORT Uniques*: 13.300 Uniques*: 5.100 Uniques*: 10.100 Uniques*: 16.500 Uniques*: 2.200 Impressions: Impressions: Impressions: Impressions: Impressions: 79.900 31.200 61.900 110.000 16.800 COMPANII & AFACERI Uniques: 2.200 Impressions: 13.500 FINANTE & BANCI Uniques: 2.600 Impressions: 15.300 *Uniques represent unique IP’s that accesed each section. One IP adress can acces many sections and it will be reflected in total uniques Section index for each visited section. Thus their sum will be higher than uniques/all Uniques: 300 site. Impressions: 2.400 Source: newz.ro, April 2009
  17. 17. Main news sections & weekly traffic figures (April 2009) – GLAMOUR section newz.ro LA ZI ECONOMIE GLAMOUR CANCAN SPORT Uniques*: 13.300 Uniques*: 5.100 Uniques*: 10.100 Uniques*: 16.500 Uniques*: 2.200 Impressions: Impressions: Impressions: Impressions: Impressions: 79.900 31.200 61.900 110.000 16.800 CASA & GRADINA: Uniques: 1.800 Impressions: 9.500 IT & COMUNICATII Uniques: 1.700 Impressions: 11.000 AUTOMOBILE Uniques: 1.300 Impressions: 9.300 *Uniques represent unique IP’s that HEALTH & BEAUTY Uniques: 4.000 Impressions: 26.000 accesed each section. One IP adress can acces many sections and it will be reflected in total uniques for each visited LUXURY Uniques: 1.000 Impressions: 4.500 section. Thus their sum will be higher than uniques/all site. Section index Uniques: 300 Impressions: 1.600 Source: newz.ro, April 2009
  18. 18. Main news sections & weekly traffic figures (April 2009) – CANCAN section newz.ro LA ZI ECONOMIE GLAMOUR CANCAN SPORT Uniques*: 13.300 Uniques*: 5.100 Uniques*: 10.100 Uniques*: 16.500 Uniques*: 2.200 Impressions: Impressions: Impressions: Impressions: Impressions: 79.900 31.200 61.900 110.000 16.800 SHOWBIZ & MONDEN Uniques: 11.400 Impressions: 75.000 SOCANT Uniques: 3.500 Impressions: 22.500 *Uniques represent unique IP’s that accesed each section. One IP adress can acces many sections and it will be reflected in total uniques Section index for each visited section. Thus their sum will be higher than uniques/all Uniques: 1.600 site. Impressions: 12.500 Source: newz.ro, April 2009
  19. 19. Main news sections & weekly traffic figures (April 2009) – SPORT section newz.ro LA ZI ECONOMIE GLAMOUR CANCAN SPORT Uniques*: 13.300 Uniques*: 5.100 Uniques*: 10.100 Uniques*: 16.500 Uniques*: 2.200 Impressions: Impressions: Impressions: Impressions: Impressions: 79.900 31.200 61.900 110.000 16.800 FOTBAL Uniques: 900 Impressions: 6.900 TENIS Uniques: 350 Impressions: 3.000 ALTE SPORTURI Uniques: 650 *Uniques represent unique IP’s that accesed each section. One IP Impressions: adress can acces many sections and it will be reflected in total uniques 4.400 for each visited section. Thus their sum will be higher than uniques/all Section index site. Uniques: 300 Impressions: Source: newz.ro, April 2009 2.500
  20. 20. Rate Cards - newzletters
  21. 21. newz.ro mail services newz Mail Top Stiri newz Special daily email, 3 a.m. daily email, 12 p.m. direct mailing (Monday to Friday) (Monday to Friday) (anytime) Most Viewed - Weekly weekend email, Saturday, 11 a.m.
  22. 22. Newsletters statistics - Daily performance statistics NEWSLETTER newzMail* Top Stiri* COMPARISON* Sending Hours (Monday- Friday) 3:00 AM 12:00 PM Total email subscribers 52.000 Impressions 23% 24% Monday Unique Emails 9% 10,1% Click rate 3,1% 3,3% Impressions 20% 21% Tuesday Unique Emails 8,4% 9,3% Click rate 4,7% 5,4% Impressions 22% 26% Wednesday Unique Emails 9,8% 10,1% *Average Click rate 3,4% 3,8% Figures for Impressions 18% 20,2% April 2009 Thursday Unique Emails 7,8% 9,1% Email Click rate 3,9% 4% Campaigns, Impressions 17,8% 18,2% data Friday Unique Emails 7% 7,2% provided by Click rate 2,3% 2,1% OEM
  23. 23. Newsletter types: newz Mail Daily 50.000 recipients Best click rate: 7% Average click rate: 3% Price per insert: 500 RON
  24. 24. Newsletter types: Top Stiri Daily 50.000 recipients Best click rate: 7% Average click rate: 3% Price per insert: 500 RON
  25. 25. Newsletter types: Most viewed - Weekly Daily 50.000 recipients Best click rate: 7% Average click rate: 2% Price per insert: 500 RON
  26. 26. Newsletter types: newz Special Anytime 50.000 recipients Click rate: av. 15% Price per newsletter: 2.500 RON -newz Special is a Direct e-Mailing service. -The message comprised in newz Special contains only the message of our partner (no other news, articles etc. from press-review). -Depending on technical limitations (determined by the technology and software our subscribers are using), newz Special can be in plain text and html formats.
  27. 27. Increasing your ROI rate of clicks by > banner in rate of clicks by newz.ro banner in newsletters websites Why?
  28. 28. Rate Cards - Website
  29. 29. This is the website’s homepage!
  30. 30. Website Advertising – Special Projects 1. Branding Menu Format: insert in menu Impressions: est. 800 000 monthly 2. Branding Homepage newz.ro: layout colours according to client’s proposals, TacticalBlock (2 banners from the homepage include simultaneously only sponsor's ads) Format: banner leaderboard (728 x 90), 300 x 250, banner under the 6 news of the day Impressions: est. 60 000 monthly 3. Branding Poll Format: poll branding on website's left column & in quot;Top Stiriquot; newsletter Impressions: est. 800 views/poll + 50.000 direct mail recipients 4. Branding Mouse Tail Format: mouseTail Impressions: est. 800.000 monthly 5. Branding newzBar: Format: a text - bar under newz Alert category Impressions: est. 400 000 monthly 6. Advertorial Format: sponsor's article promoted on homepage Impressions: est. 60 000 monthly 7. Banner Campaign for newz.ro for mobile devices (m.newz.ro)
  31. 31. Website Advertising – Conventional Campaigns Contact INTACT INTERACTIVE for campaigns running by banners from adserver. Available banner formats: 1. Video banner – 300x250 pixels, on each page of the website 2. Banner - 728x90 pixels, leaderboard, on each page of the website 3. Banner - 300x250 pixels, on each page of the website 4. Banner –120 x 400 pixels, skyscraper, on each webpage that includes quot;Top Stiriquot; category 5. Banner - 468 x 60 pixels, on homepage (under Top 6 news) and on each content page 6. Banner - 210 x 210 pixels, in the left column, above quot;newz.ro Pollquot;. 7. Wide Skyscraper - 160x600 pixels, wide skyscraper, in the left column (under “Filmul saptamanii”) 8. Interstitial banner
  32. 32. Website Advertising – Conventional Campaigns – Banner: 300 x 250 pixels (can be alternated with 300x600 pixels) – Availability: homepage & all content pages BANNER 300 x 250 PIXELS
  33. 33. Website Advertising – Conventional Campaigns – Banner: 728 x 90 pixels, leaderboard – Availability: homepage & all content pages BANNER 728 x 90 PIXELS
  34. 34. Website Advertising – Conventional Campaigns – Banner: 468x60 pixels – Availability: all content pages BANNER 468 x 60 PIXELS
  35. 35. Website Advertising – Conventional Campaigns – Banner: 210 x 210 pixels, left column (above Poll) – Availability: homepage & all content pages BANNER 210 x 210 PIXELS
  36. 36. Website Advertising – Conventional Campaigns – Banner: 160 x 600 pixels – Availability: in all content pages BANNER 160 x 600 PIXELS
  37. 37. Website Advertising – Conventional Campaigns – Banner: 300x600 pixels, alternative for 300 x 250 pixels banner position – Availability: homepage & all content pages
  38. 38. Website Advertising – Conventional Campaigns – Poll
  39. 39. Mobile Website: m.newz.ro
  40. 40. Mobile Website Advertising : m.newz.ro - please see more details at: newz.ro/mobile.html Incepand cu 4 mai 2009, newz.ro are o versiune de website special creata pentru a putea fi citita cu usurinta cu ajutorul telefonului tau mobil: m.newz.ro m.newz.ro traffic statistics for may 2009, according with mobilestats.ro traffic auditing: Avg. Uniques/month: 2.500 Avg. Impressions/month: 8.000
  41. 41. Mobile Website Traffic Analysis - m.newz.ro traffic statistics for may 2009, according to mobilestats.ro traffic auditing Top 7 Mobile Networks ISP Top 7 Mobile Phone Brands 1 Orange Romania S.A. 1 Nokia 7% 4% 2% 2 Apple 2 MobiFon S.A. 8% 4% 3% 2% 12% 35% 3 Research in Motion UK 3 RIM 40% 4 Romania Data Systems 4 SonyEricsson 16% 5 Jump Network Services 19% 5 Samsung S.R.L. 24% 6 Artelecom 6 HTC 24% 7 HP 7 Vodafone RO Top 7 Mobile Phone Models Top 7 Countries 2% 1%1% 6% 6% 43% 1 Apple iPhone 3G 1 Romania 7% 2 Nokia E71 4% 2 United Kingdom 3 RIM BlackBerry 9000 15% 1% 3 United States 4 Nokia N95 4 Libyan Arab Hamahiriya 11% 5 NOKIA E51 76% 5 France 6 RIM BlackBerry 9500 6 Austria 12% 7 RIM BlackBerry 8900 15% 7 Italy Avg. Uniques/month: 2.500 ; Avg. Impressions/month: 8.000
  42. 42. Other details Additional servicies for our clients: - web creative & production (banners, newsletters, websites) - Flash development (scripting) - 3D productions - online games - video productions (High Definition Cameras) - email marketing - hosting - campaign reports
  43. 43. Activision Marketing LTD Contact: 4 P-ta Alba Iulia Bucharest - 3, Romania www.newz.ro office@newz.ro iuliana@activision.ro Office Phone: 004 031 71 00 222 Fax: 004 031 71 01 234 Mobile: 004 0730 228 485

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