Yasmine El Rafie's presentation at news:rewired

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Yasmine El Rafie, Swedish Public Radio, on searching social

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Yasmine El Rafie's presentation at news:rewired

  1. 1. Following a diverse community @yasmineSR
  2. 2. Me: - Previously BME/foreign desk journalist - Now social media journalism developer/tactician at Swedish Radio (which is kind of like NPR without the ads) - Handbook co-author - Follow our 200 or so news rooms as test labs. @yasmineSR
  3. 3. Problem: @yasmineSR
  4. 4. UK media - 94 % white (NUJ – Ian Hargreaves) - Mainly located in London / South East @yasmineSR
  5. 5. UK population Work force in London/South East: Less than 60% white @yasmineSR
  6. 6. (Sweden is also diverse and media could do better there as well) @yasmineSR
  7. 7. Risks - Becoming less and less relevant for a large share of the population - Losing revenue @yasmineSR
  8. 8. Strategy? 1.Go look for them @yasmineSR
  9. 9. Forums - Muslim Youth Net - Flashback.org @yasmineSR
  10. 10. Facebook groups @yasmineSR
  11. 11. @yasmineSR
  12. 12. @yasmineSR
  13. 13. @yasmineSR
  14. 14. Strategy? 2.Use your empathy! @yasmineSR
  15. 15. Technology -Nigerian Watch -Lucia @yasmineSR
  16. 16. Strategy? 3.Widen your influences - A diverse influx of news sources @yasmineSR
  17. 17. Twittercensus
  18. 18. Twitter lists #MosqueDayMemories #AsianHouseRules #BästaBeatrice #YourKnowYoureAsianWhen @yasmineSR
  19. 19. …then make them come to you… @yasmineSR
  20. 20. @yasmineSR
  21. 21. @yasmineSR
  22. 22. @yasmineSR
  23. 23. @yasmineSR
  24. 24. Potential Core value of journalism – reporting for everyone @yasmineSR
  25. 25. Potential Core value of journalism – journalism for everyone @yasmineSR

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