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News on FacebookVadim LavrusikFollow: facebook.com/VadimInstagram: @Lavrusik
1B+monthly active users680M+Mobile active
Average UK User+71%return daily130Friends
Discovering content in News Feed• 4 billion pieces of content shared daily• Average user eligible to see 2,200 posts
News Feed: A Personalized NewspaperConnections: Pages &ProfilesContentFeed RankingNews FeedUser① Frequency of engagement w...
…and New News FeedGetting rid of the clutter to showcase content
Real-Time Content Sections
More visual stories
Stories with sharing context
Discovery through friends on news sites
FollowConnect with anyone on Facebook
Enable Follow on your current TimelineFollowTo Allow Followers:Facebook.com/about/follow
Select target audienceSharing Personal vs. Public
Growing Your Followers
Follow Button or Page Like Button for WebsitesGrowing Your Followers
Example: ESPN’s First TakeGrowing Your FollowersOn-air talent mentions
Links, Status Updates, PhotosWhere to start? Storytelling
From-the-Scene PhotosPhotos
Sync with Mobile for Easier SharingPhotos
Facebook Q&A with FollowersConversations
 Conversationaltone, timely, focuseson imagery:Shortly after it was announced thatPresident Obama won, theHuffington Post...
 Use targetingcontrols to reachthe right audience231
 Thumbnail Image & Link TeaserWhich is morecompelling?Use larger thumbnailfor link stories.Links w/ thumbnails &teasers r...
 Incentivize EngagementSportsCenter uses its Facebook Page to prompt conversations around news storiesand features its fa...
Graph Search: PeopleReporting
Graph Search: Photos & PlacesReporting
Graph Search: InterestsReporting
Facebook.com/about/graphsearchGraph Search Waitlist
Create a Custom Feed for your BeatReporting
Create Custom Lists for SourcesReportingFacebook.com/addlist
Crowdsourced ContentReporting
Integrating into the show experienceCrowdsourcing
Resources:facebook.com/journalistsfacebook.com/fbmediafacebook.com/facebookpages
Questions?Follow: Facebook.com/VadimInstagram: @Lavrusik
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Vadim Lavrusik delivers news:rewired keynote

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Facebook journalism programme manager Vadim Lavrusik gives tips for journalists on using Facebook for newsgathering, sharing content and engagement

Published in: News & Politics
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Vadim Lavrusik delivers news:rewired keynote

  1. 1. News on FacebookVadim LavrusikFollow: facebook.com/VadimInstagram: @Lavrusik
  2. 2. 1B+monthly active users680M+Mobile active
  3. 3. Average UK User+71%return daily130Friends
  4. 4. Discovering content in News Feed• 4 billion pieces of content shared daily• Average user eligible to see 2,200 posts
  5. 5. News Feed: A Personalized NewspaperConnections: Pages &ProfilesContentFeed RankingNews FeedUser① Frequency of engagement with Page② Engagement with specific post③ Interaction with types of content④ Negative feedback to content⑤ Freshness of postTop stories from your connections
  6. 6. …and New News FeedGetting rid of the clutter to showcase content
  7. 7. Real-Time Content Sections
  8. 8. More visual stories
  9. 9. Stories with sharing context
  10. 10. Discovery through friends on news sites
  11. 11. FollowConnect with anyone on Facebook
  12. 12. Enable Follow on your current TimelineFollowTo Allow Followers:Facebook.com/about/follow
  13. 13. Select target audienceSharing Personal vs. Public
  14. 14. Growing Your Followers
  15. 15. Follow Button or Page Like Button for WebsitesGrowing Your Followers
  16. 16. Example: ESPN’s First TakeGrowing Your FollowersOn-air talent mentions
  17. 17. Links, Status Updates, PhotosWhere to start? Storytelling
  18. 18. From-the-Scene PhotosPhotos
  19. 19. Sync with Mobile for Easier SharingPhotos
  20. 20. Facebook Q&A with FollowersConversations
  21. 21.  Conversationaltone, timely, focuseson imagery:Shortly after it was announced thatPresident Obama won, theHuffington Post published aconversational “congrats” photothat got 260K likes & reshared 13Ktimes.Page Best Practices Checklist
  22. 22.  Use targetingcontrols to reachthe right audience231
  23. 23.  Thumbnail Image & Link TeaserWhich is morecompelling?Use larger thumbnailfor link stories.Links w/ thumbnails &teasers received 20%more clicks than linkswithout.Recommended OGImage: 600 x 600px
  24. 24.  Incentivize EngagementSportsCenter uses its Facebook Page to prompt conversations around news storiesand features its fans’ comments on-air. This incentivizes more engagement from fans.
  25. 25. Graph Search: PeopleReporting
  26. 26. Graph Search: Photos & PlacesReporting
  27. 27. Graph Search: InterestsReporting
  28. 28. Facebook.com/about/graphsearchGraph Search Waitlist
  29. 29. Create a Custom Feed for your BeatReporting
  30. 30. Create Custom Lists for SourcesReportingFacebook.com/addlist
  31. 31. Crowdsourced ContentReporting
  32. 32. Integrating into the show experienceCrowdsourcing
  33. 33. Resources:facebook.com/journalistsfacebook.com/fbmediafacebook.com/facebookpages
  34. 34. Questions?Follow: Facebook.com/VadimInstagram: @Lavrusik

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