Twitter reporting, by Anna Doble and Jenny Rigby

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Twitter reporting, by Anna Doble and Jenny Rigby

  1. 1. Twitterreporting
  2. 2. #c4news - who we are… We hold the powerful to account, we take calculated risks We offer depth and analysis with a clear voice We are the most characterful and passionate team in TV/online news We make news trusted and valued for its independence
  3. 3. Why, what & how we tweet• Twitter gives us round-the-clock presence:….building momentum before 7pm news programme….keeping the conversation moving during & after show• We tweet breaking news, links, questions, behind-the-scenes pictures, video & updates• We aim to provoke meaningful way – show we are listening & ready to act on information• We are a family of tweeters – from Jon & Krish to camera operators
  4. 4. Who tweets?• Everyone! Get the whole team involved….our camera operators tweet amazing pics (Gaza, US election).• Play to individual strengths• Weave specialist knowledge into main flow (in our case the @Channel4News account)• Get those with big followings to retweet• ITN policy (post mod & common sense)
  5. 5. Creating news #events• Pick a key story for your publication or programme & create an “event”• Build conversation around a topic – own the hashtag• New format for #c4news paying dividends - #nogobritain, #pastontrial
  6. 6. #nogobritainReal-time investigation into transport for disabled travellersincluding 24-hr Twitter transport trial
  7. 7. #pastontrialSavile, North Wales abuse and the Hillsborough files – howwere these scandals allowed to happen?
  8. 8. Reacting to events• Watch and react – make it clear you’re listening to followers• Twitter is the story, not just promo• Use tweets in your coverage• Understand where social topics cross over with engaged digital communities• Accept you’ll get red herrings – normal checks & balances
  9. 9. Check & balances• Think before you tweet - risk v gain• For verification – journalistic checks more vital than ever• Tutor your own team – hold workshops with reporters on your specialist desks• Link out – reflecting other’s good journalism helps build your profile
  10. 10. Fun & being human!• Our most retweeted ever tweet was a bit cheeky…….• People love a good quiz• Telling someone “you have the body of a triathlete” is always going to make you some friends, and then they can tell theirs
  11. 11. Tweet us! @annadoble @jriggers

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