Visual Journalism• What is visual journalism?• Why visual journalism• Practical implications News Rewired December 2012
What is Visual Journalism?1. ‘unlocking the power of multimediastorytelling across platforms using newgraphical tools combined with data andjournalistic rigour’This is not done for its own sake but to producepowerful ‘visual explanations’ that improveunderstanding of the news
What is Visual Journalism? 2. “Using video, pictures, and graphics tocreate impact where words just don’t havethe same impact”This is either because you can do it faster ormore powerfully this way
What is Visual Journalism? 3. “Using visual techniques to make iteasier to find and navigate the words youreally need”
What is Visual Journalism? 1. Visual explanation 2. Cross-platform 3. Social from the 4. Data enabled Providing original, Making the web more start Using data as a way to insightful new ways of fun and TV more deep Creating media people gather popular story understanding key stories, – using the best skills will share and interact information rather than beyond graphic decoration from both with for its own sake
Why visual journalism?Audiences: Help me understand • In an increasingly complex and insecure world, there is a greater individual desire for explanation • More than 50% said they always look at graphical interactive website explanations when available
Audience Literacies and the ZeitgeistPeople read best what they read most – and modern life isteaching them new, visual ways of reading Visual interfaces Personal Analytics New forms of Video Games
Tech DriversNew devices built for multimediaThe tablet leading to longer dwell times andsuper high-resolution screens driving evermore visual experiences.Tablets are expected to reach 20% of UKhouseholds by the end of this year. Smartphone reach will be at around 60%and new devices like the Samsung Note andiPhone5 are bringing larger screens to theparty.
Tech DriversThe rise of APIs, big data andeasy toolsOver time, many of the biggest and mostcomplex news stories we face – aroundbusiness, health, education - can bemade clearer through intelligent analysisand contextualisation of data. Complex visualisations like the one plotting US airports (left) can now be learned by designers, developers or journalists in a matter of days.
Implications of all this …. • Need to shift the balance from words • Need to invest in new skills • Need to experiment and learn fast