Martin Belam at news:rewired

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Martin Belam at news:rewired

  1. 1. Martin Belam, Guardian UX Lead news:rewired - February 2011 @currybet
  2. 2. We launched our app in September 2011
  3. 3. You can read, watch and listen on Facebook
  4. 4. We wanted to improve one key metric 77% of visits from facebook.com to guardian.co.uk only lasted one page
  5. 5. It is a social reading experience
  6. 6. It is an opt-in alternative
  7. 7. Using the app triggers “frictionless sharing”
  8. 8. It uses the Guardian Open Platform API
  9. 9. People have been quite vocal about it
  10. 11. We have 50m-60m unique users monthly
  11. 12. Facebook’s 800m+ represents an opportunity
  12. 13. It is on the way to being installed 6m times
  13. 14. 54% of users are 24 and under
  14. 15. It has been a “love it”/“hate it” proposition
  15. 16. Archive content gets a new lease of life...
  16. 17. ...and a contemporary conversation
  17. 18. Any story could become a landing page...
  18. 19. ...and you need to optimise for that
  19. 20. There are continuous design updates
  20. 21. We’ve just revamped the homepage
  21. 22. We serve our own ads
  22. 23. Facebook have invested heavily in Timeline
  23. 24. Martin Belam, Guardian UX Lead news:rewired - February 2011 @currybet Edited by Martin Belam For Kindle and iBooks

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