Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Crowdsourced: The Top Ten Tips for Using Social Media in Radio By Justin Kings for Multimedia Meets Radio 2010
Build a relationship <ul><li>@paul_a_smith  If you use Twitter and Facebook, maintain a dialogue with your followers. Don'...
Regulate <ul><li>@PaulEaston @tomkingham  use twitter / facebook often but don't bombard people's feeds </li></ul><ul><li>...
Fact check <ul><li>@journotutor  Social media another tool in the newsgathering & publication kit. J'istic principles of i...
Be personal  <ul><li>@suecarter  Operate on same level. treat them as friends </li></ul><ul><li>7 </li></ul>
Maximise your followers 6 @brettsr
Audience participation <ul><li>@colinkelly  presenters / news teams unsure about stories / material can test it in advance...
Connect <ul><li>@acarvin  empower those who love you & listen to those who hate you. </li></ul><ul><li>4 </li></ul>
What are people talking about <ul><li>@Brendan98  I keep an eye on trending topics on Twitter to get a feel for what's hot...
Access All Areas <ul><li>BBC talk radio presenter  @richardpbacon  says twitter provides the DVD extras to his show. </li>...
Think of it like radio <ul><li>@jiminthemorning  Be as you are on air.  Converse, don't broadcast. Respond. Share. RT. She...
The Crowdsourced Top Ten <ul><li>10  Build a relationship – don’t just ask for help 9  Regulate updates – bombard your fol...
And finally...regard social media partly as a search engine
Links <ul><li>newsleadermedia.com </li></ul><ul><li>delicious.com/newsleader </li></ul><ul><li>facebook.com/newsleader </l...
Upcoming SlideShare
Loading in …5
×

Crowdsourced: The Top Ten Tips For Using Social Media in Radio

8,299 views

Published on

Published in: Career, Technology, Business
  • Login to see the comments

  • Be the first to like this

Crowdsourced: The Top Ten Tips For Using Social Media in Radio

  1. 1. Crowdsourced: The Top Ten Tips for Using Social Media in Radio By Justin Kings for Multimedia Meets Radio 2010
  2. 2. Build a relationship <ul><li>@paul_a_smith If you use Twitter and Facebook, maintain a dialogue with your followers. Don't just broadcast headlines... @paul_a_smith ...or use it only when you want something. Converse and answer questions. They'll trust you more, and come to you with stories. </li></ul><ul><li>1 0 </li></ul>
  3. 3. Regulate <ul><li>@PaulEaston @tomkingham use twitter / facebook often but don't bombard people's feeds </li></ul><ul><li>9 </li></ul>
  4. 4. Fact check <ul><li>@journotutor Social media another tool in the newsgathering & publication kit. J'istic principles of impartiality, accuracy etc still apply </li></ul>8
  5. 5. Be personal <ul><li>@suecarter Operate on same level. treat them as friends </li></ul><ul><li>7 </li></ul>
  6. 6. Maximise your followers 6 @brettsr
  7. 7. Audience participation <ul><li>@colinkelly presenters / news teams unsure about stories / material can test it in advance on twitter </li></ul><ul><li>5 </li></ul>
  8. 8. Connect <ul><li>@acarvin empower those who love you & listen to those who hate you. </li></ul><ul><li>4 </li></ul>
  9. 9. What are people talking about <ul><li>@Brendan98 I keep an eye on trending topics on Twitter to get a feel for what's hot 'n' not. </li></ul><ul><li>3 </li></ul>
  10. 10. Access All Areas <ul><li>BBC talk radio presenter @richardpbacon says twitter provides the DVD extras to his show. </li></ul><ul><li>2 </li></ul>
  11. 11. Think of it like radio <ul><li>@jiminthemorning Be as you are on air. Converse, don't broadcast. Respond. Share. RT. Shed light, don't generate heat. Be a friend </li></ul><ul><li>@jiminthemorning Actually, it boils down to: 'if you can do radio right, you can do Twitter right too' :-) </li></ul><ul><li>1 </li></ul>
  12. 12. The Crowdsourced Top Ten <ul><li>10 Build a relationship – don’t just ask for help 9 Regulate updates – bombard your followers and they’ll leave 8 Fact check – find stories & sources but check authenticity 7 Be personal – but balance with being professional 6 Move followers around – aggregate your accounts 5 Audience participation – test ideas 4 Connect –’empower’ the audience 3 What are people talking about – trending topics 2 Access All Areas – go behind the scenes to enhance the show 1 Think of social media like radio – “Be as you are on air...” </li></ul>
  13. 13. And finally...regard social media partly as a search engine
  14. 14. Links <ul><li>newsleadermedia.com </li></ul><ul><li>delicious.com/newsleader </li></ul><ul><li>facebook.com/newsleader </li></ul><ul><li>twitter.com/newsleader </li></ul><ul><li>slideshare.net/newsleader </li></ul>

×