• CHEAP• EASY• FAR-REACHING• ROI COMES FROM NOT ONLY INCREASED PAGE VIEWS, BUT ALSO DEVELOPMENT OF RELATIONSHIPS WITH OTHERS USING SOCIAL MEDIA
USE ACONSISTENTIMAGE AND NAMEACROSS ALLWEBSITES ANDSOCIAL MEDIAACCOUNTS
THE NEWS-HERALD — NEWSHERALDINOHTWITTER FACEBOOKPINTEREST
A search for ourusername(newsheraldinoh)brings up severalof our accountsas the top results
• T E L L Y O U R F A M I L Y, FRIENDS, COLLEAGUES• SEEK OUT OTHERS ONLINE WHO SHARE SIMILAR INTERESTS OR P U B L I S H R E L AT E D CONTENT• H T T P : / / V I S U A L . LY / H O W - BUILD-SOCIAL-MEDIA- AUDIENCE
Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long, but don’t let the small size fool you—you can discover a lot in a little space. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, and all in one place.
QUICK AND DIRTY TWITTER TIPSFrom Media Lab blogger Promotional Gurupromotionalguru.wordpress.com/2011/08/18/quick-and-dirty-twitter-tips/1. Tweet something useful. Give me a benefit to following you.2. Link to secondary news sources. Opinions are good (on occasion). Facts are best.3. Utilize hashtags in tweets. Hashtags provide a common thread between tweeters.4. Use appropriate language at all times.5. Don’t spam. Twitter users don’t care to read your every thought. Calm down.6. Tweet @ other Twitter users, especially if they asked a question or made a comment.7. Retweet interesting tweets from people you follow.
Facebooks mission is to give people the power to share and make the world more open and connected. —www.facebook.com/facebook/info
PERSONAL PAGE VS. FAN PAGEP E R S O N AL PAG E FAN PAG E(TIMELINE)Profiles (timelines) are for Pages are for professional or official personal, non-commercial use, and allow an organization, use only. They represent business, celebrity or band to individuals and must be held maintain a presence on Facebook. under an individual name. Pages are managed by admins who have personal Facebook profiles (timelines). Pages are not separate Facebook accounts and do not have separate login information from your profile
PERSONAL PAGE VS. FAN PAGEP E R S O N AL PAG E FAN PAG E(TIMELINE)
Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. — pinterest.com/about
Re-connect – Find past and present colleagues and classmates quickly. LinkedIn makes staying in touch simple.Power your career – Discover inside connections when youre looking for a job or new business opportunity.Get answers – Your network is full of industry experts willing to share advice. Have a question? Just ask. —