• CHEAP• EASY• FAR-REACHING• ROI COMES FROM NOT ONLY  INCREASED PAGE VIEWS, BUT  ALSO DEVELOPMENT OF  RELATIONSHIPS WITH O...
USE ACONSISTENTIMAGE AND NAMEACROSS ALLWEBSITES ANDSOCIAL MEDIAACCOUNTS
THE NEWS-HERALD — NEWSHERALDINOHTWITTER            FACEBOOKPINTEREST
A search for ourusername(newsheraldinoh)brings up severalof our accountsas the top results
• T E L L Y O U R F A M I L Y,  FRIENDS, COLLEAGUES• SEEK OUT OTHERS  ONLINE WHO SHARE  SIMILAR INTERESTS OR  P U B L I S ...
Twitter is a real-time information network that   connects you to the latest stories, ideas,   opinions and news about wha...
TWITTER STREAM
HASHTAGS
AT-REPLIES, RETWEETS, FAVORITES
QUICK AND DIRTY TWITTER TIPSFrom Media Lab blogger Promotional Gurupromotionalguru.wordpress.com/2011/08/18/quick-and-dirt...
Facebooks mission is to give people  the power to share and make the  world more open and connected.   —www.facebook.com/f...
PERSONAL PAGE VS. FAN PAGEP E R S O N AL PAG E              FAN PAG E(TIMELINE)Profiles (timelines) are for      Pages are...
PERSONAL PAGE VS. FAN PAGEP E R S O N AL PAG E   FAN PAG E(TIMELINE)
ADMIN PANEL
PAGE INSIGHTS
Pinterest lets you organize and share all   the beautiful things you find on the   web. People use pinboards to plan their...
BOARDS
PINS
CHECK WHAT’S PINNED FROM YOUR SITEYou don’t need a Pinterest account to do this.http://pinterest.com/source/YOURWEBSITE.COM
Google+ aims to make sharing on the web  more like sharing in real life.                      — plus.google.com
MY PAGE
BUSINESS PAGE
Re-connect – Find past and present   colleagues and classmates quickly.   LinkedIn makes staying in touch   simple.Power y...
LINKED IN – HOME SCREEN
LINKED IN – PROFILE
Ice Cream Social Media
Ice Cream Social Media
Ice Cream Social Media
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Ice Cream Social Media

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Ice Cream Social Media

  1. 1. • CHEAP• EASY• FAR-REACHING• ROI COMES FROM NOT ONLY INCREASED PAGE VIEWS, BUT ALSO DEVELOPMENT OF RELATIONSHIPS WITH OTHERS USING SOCIAL MEDIA
  2. 2. USE ACONSISTENTIMAGE AND NAMEACROSS ALLWEBSITES ANDSOCIAL MEDIAACCOUNTS
  3. 3. THE NEWS-HERALD — NEWSHERALDINOHTWITTER FACEBOOKPINTEREST
  4. 4. A search for ourusername(newsheraldinoh)brings up severalof our accountsas the top results
  5. 5. • T E L L Y O U R F A M I L Y, FRIENDS, COLLEAGUES• SEEK OUT OTHERS ONLINE WHO SHARE SIMILAR INTERESTS OR P U B L I S H R E L AT E D CONTENT• H T T P : / / V I S U A L . LY / H O W - BUILD-SOCIAL-MEDIA- AUDIENCE
  6. 6. Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long, but don’t let the small size fool you—you can discover a lot in a little space. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, and all in one place.
  7. 7. TWITTER STREAM
  8. 8. HASHTAGS
  9. 9. AT-REPLIES, RETWEETS, FAVORITES
  10. 10. QUICK AND DIRTY TWITTER TIPSFrom Media Lab blogger Promotional Gurupromotionalguru.wordpress.com/2011/08/18/quick-and-dirty-twitter-tips/1. Tweet something useful. Give me a benefit to following you.2. Link to secondary news sources. Opinions are good (on occasion). Facts are best.3. Utilize hashtags in tweets. Hashtags provide a common thread between tweeters.4. Use appropriate language at all times.5. Don’t spam. Twitter users don’t care to read your every thought. Calm down.6. Tweet @ other Twitter users, especially if they asked a question or made a comment.7. Retweet interesting tweets from people you follow.
  11. 11. Facebooks mission is to give people the power to share and make the world more open and connected. —www.facebook.com/facebook/info
  12. 12. PERSONAL PAGE VS. FAN PAGEP E R S O N AL PAG E FAN PAG E(TIMELINE)Profiles (timelines) are for Pages are for professional or official personal, non-commercial use, and allow an organization, use only. They represent business, celebrity or band to individuals and must be held maintain a presence on Facebook. under an individual name. Pages are managed by admins who have personal Facebook profiles (timelines). Pages are not separate Facebook accounts and do not have separate login information from your profile
  13. 13. PERSONAL PAGE VS. FAN PAGEP E R S O N AL PAG E FAN PAG E(TIMELINE)
  14. 14. ADMIN PANEL
  15. 15. PAGE INSIGHTS
  16. 16. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. — pinterest.com/about
  17. 17. BOARDS
  18. 18. PINS
  19. 19. CHECK WHAT’S PINNED FROM YOUR SITEYou don’t need a Pinterest account to do this.http://pinterest.com/source/YOURWEBSITE.COM
  20. 20. Google+ aims to make sharing on the web more like sharing in real life. — plus.google.com
  21. 21. MY PAGE
  22. 22. BUSINESS PAGE
  23. 23. Re-connect – Find past and present colleagues and classmates quickly. LinkedIn makes staying in touch simple.Power your career – Discover inside connections when youre looking for a job or new business opportunity.Get answers – Your network is full of industry experts willing to share advice. Have a question? Just ask. —
  24. 24. LINKED IN – HOME SCREEN
  25. 25. LINKED IN – PROFILE

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