Advertising on Your Blog Tim Ingle Advertising Manager The News-Herald
Advantages• Opportunity to make some money for something you’re already doing• Credibility – Having ads shows you’re content is worth investing in. • Investment of time by readers • Investment of money by advertisers/sponsors
How To Make it Happen• Templates in Blogger – Can be designed to accommodate advertising units. • Ads can be pulled in from Google AdWords & Google AdSense• Find a local “sponsor” for your blog – You can incorporate their logo, etc. into the design of your blog template
Google AdSense• Easiest way to have ads on your blog• Ads are fed to your blog – Based on keywords/tags in your blog posts • Makes for relevant ads. The more relevant the ad is, the more likely an ad will be clicked on. – You don’t have to do a thing – just blog!• Money is paid based on ads that are clicked – Advertisers set up campaigns, budgets for their ads.
Google AdSense• Share the Space – Don’t bury ad units at the bottom of the page – You want the advertisements to be in an area that readers are looking at – Fixed to the right of the template, and at the bottom of blog posts are two good spots • Visible locations that don’t interfere with your content
Getting Set Up on Google Adsense• Google AdSense – Step-by-step instructions – FREE for you to use on your blog – Provides metrics/stats to show results • You’ll find some ad placements will generate more clicks – due to visibility, etc. • Long-version of link above is: – http://support.google.com/blogger/bin/answer.py?hl=en&ans wer=50288&ctx=cb&src=cb&cbid=hsd9w43tnqac&cbrank=0
Sponsors• Could be successful, especially if your blog has a niche-type theme.• Incorporate logo, etc. for sponsor into blog template
Making Money!• Traffic – The more traffic to your blog, the more likely to get clicks on ads. Clicks = $$ – The more visits your blog receives, the more likely a sponsor is to back you, and the more they’re likely to pay. – Use social media (Facebook, Twitter) to reach a large audience that can then share your posts with their friends & followers
Getting Rich Quick!• This will NOT happen!• Writing your blog should be your primary focus, any money made is a bonus!• Traffic, content and popularity of your blog will all inevitably determine the amount of money you’ll make.
Questions?If you have any advertising-related questions as your blog progresses, you can reach me via e- mail at email@example.com, with “Community Media Lab” in the subject line