A Step by Step Guide to
Publishing and Distributing
your Press Release
Social News =
Press releases make it easy
for people to connect to
your brand story.
Google News, Alerts & Search
There is no fee to create an account or to try out the
features. When you decide to publish or distribute your
release, payment can take place via a subscription or
PAYG via Paypal.
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• Create Press Release
• My Press Releases – all your draft and published PRs
• My Media Lists – using our journalist contacts
• My Newsrooms – your news archive
• My Contacts – for you and your clients
• Click “Press Releases/Create Press Release” from any
page, or “Send a Press Release” on the homepage.
• To open the Press Release
Select Online Only for your Search and Google News
Press Releases. Flat fee $22.
Select PR Pro - $44 for each News Category – to send to
Journalists and News Subscribers
Choose Your Service
Copy/paste or write your Press Release:
Headline, Keywords or Summary, Body Copy;
Cover Letter for PR PRO releases.
Save draft! Drafts are saved to ‘My Press
Releases’. The ‘Update’ tab can be used even
after publication to make any changes.
Write a cover letter that includes the main
reasons a journalist might want to cover your
Schedule your press release to publish/send
immediately or at a specific time. You can
email the release to journalists before the
release is published online (a good tactic to
ensure this is fresh news) Timezone is AEST.
Create or select a Contact Profile where
journalists can reach you or your clients to
arrange an interview or photo shoot.
Enter at least a company name, email and web
address. The “about” section is optional.
Create a new Media List or select an existing
Media List. View an existing list by hovering
then clicking the ‘magnifying glass’ icon next to
the list name. (If you edit an existing list, click
the Media List tab again to return to this Page.)
Select Categories from 1 or more Groups. Click
Save. You’ll then be prompted to Select Media
Types, Regions and Outlets.
For each Category, select from National and
State-based media and media outlet types
(radio, TV, etc). Click Save. You should see a list
of Media Outlets next. If not, return to this
page to select and save.
and Media Types
‘Select All’ Media Outlets and edit; or
‘Unselect All’ and choose only those you think
are relevant to your press release. Click Save to
return to the Press Release Template. At that
point click Save & Continue to proceed.
This news archive is optional but will be very
useful if you want a news feed for social media
or to find all your press releases quickly.
It’s recommended that you Proofread and, for
PR Pro, Send Test Email. You will receive 2
versions, one with your cover letter, for
journalists, and one without, for subscribers.
Check invoice and click Proceed to Payment. If
you have prepaid, the total will be $0.00. An
editor will view your press release before
verifying; please allow for this in your timing,
especially if this is your first press release.
Publish & Pay
For Press Release Distribution, Editing or Writing
Please Contact firstname.lastname@example.org
or phone +61 (0) 414 69 70 71