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3 Ways to Insert Images in Your Press Releases (and Why!)

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This Press Release Guide shows you 3 ways to insert images into your Press Releases. Why? Pictures will add power to your announcement and ensure many more people will hear about your news.

People often ask us how to make their Press Releases look better on the page and in emails to journalists. Here's how:

There are 3 ways to insert a press release:

(1) Add to the Newsmaker File Library.
(2) Insert a URL link within the Press Release.
(3) Cut and paste from a public HTML page.

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3 Ways to Insert Images in Your Press Releases (and Why!)

  1. 1. h"p://www.newsmaker.com.au/   Use pictures! How images make Press Releases work harder! How  to  insert  images  in  your  Press  Releases:  User  Guide    
  2. 2. How  images  power  Press  Releases   Media  Outlets     Love  Pictures   People  Love  Pictures   Social  Media     Love  Pictures   Images  make  your  Press  Release  more  shareable  
  3. 3. First  Log  in  or  Sign  Up    
  4. 4. Your  user  name  will  appear  in  the  top  right  corner  when   you  are  logged  in  successfully.   To  start  a  press  release  right  away,  click  “Press   Releases/Create  Press  Release”  from  any  page,   or  “Send  a  Press  Release”  on  the  homepage.  
  5. 5. Select  the  most  appropriate   service  level  for  your  Press   Release  and  click  conMnue  at   bo"om  right.  
  6. 6. A  blank  form  (the  Press  Release   Template)  opens.  Copy/paste  or   write  your  Press  Release   (Headline,  Keywords,  Body  Copy;   cover  le"er  if  PR  PRO  has  been   selected).  
  7. 7. If  you  have  chosen  a  PR  Pro   Service  level,  there  will  be  a  box   available  for  your  cover  le"er.     To  ensure  the  journalist  receiving   your  Press  Release  via  email  is   aware  that  images  are  available,   it’s  a  good  idea  to  include   capMons  (like  these  examples)  in   the  le"er  and/or  at  the  bo"om   of  the  Press  Release.  
  8. 8. Three  Ways  to  Upload  Images     OPTION  1   Embed  using  a  URL   linked  to  the  image   (which  of  course  must   be  publicly  available     online).   OPTION  2   Copy  &  Paste  from  an   exisMng  web  page   (html).   OPTION  3   Upload  to  File  Library    
  9. 9. Place  Cursor  where  you  would   like  the  image  to  be  inserted.   Embed  using  URL  (eg,  www.web.imagename.jpg)   Select  and  click  the  image  icon   in  the  tool  bar.  
  10. 10. Paste  the  HTTP  link  into  the  URL  box.   Most  Image  URLs  will  end  in  .png,  .jpg   or  .pdf.   They  will  always  start  with  h"p://  
  11. 11. Adjust  the  size  based  on   what  will  look  best  in   your  Press  Release.    The   padlock  allows  you  to   change  one  of  the   dimensions  without   distorMng  the  image.   Adjust  the  HSpace  and   VSpace  based  on  the  white   space  you  would  like  around   the  image  (around  10  is   ideal).  
  12. 12. Alignment  refers  to   where  the  image  will   sit  within  the  Press   Release.     When  you  don’t  select   an  alignment  the  image   will  sit  by  itself.     When  lea  or  right  align   is  selected  the  copy  will   wrap  around  the   image.  
  13. 13. Your  image  is  now  embedded  in  the   Press  Release  and  you  can  ‘Save  and   ConMnue’.     Please  Note:  When  you  choose  to  embed   the  image  into  the  Press  Release  there  is  a   chance  journalists  will  not  see  it,  depending   on  their  email  secngs.  Feel  free  to  put  a   capMon  in  either  the  email  cover  le"er  or  at   the  bo"om  of  the  Press  Release.  If  the  web   link  you  used  changes  in  future,  your  image   may  no  longer  appear.    You  can  reinstate  it   at  that  point,  if  necessary.  
  14. 14. Copy  and  Paste  from  a  Web  Page.   Locate  the  web  page   with  the  Press  Release  or   Image  you  want  to  copy.     Highlight  the  release,   right  click  and  copy  (Cntl +C).  
  15. 15. Place  your  cursor  in  the  Body  Copy   text  box.  Right  click  and  select  paste;   copy  and  image  will  appear  in  the   body  copy  box.  Don’t  forget  to  click   ‘Save  and  ConMnue’  at  bo"om  right.  
  16. 16. Upload  Images  to  the  File  Library   When  you  have  saved  you  Press   Release  ,  select  the  Files  tab  (you  can   move  to  any  tab  at  any  Mme).  
  17. 17. A  pop  up  will  open;  click  Choose  File   to  select  each  image,  one  at  a  Mme,   from  your  computer  files.   Click  “Upload   File”.    
  18. 18. When  the  image  has  uploaded   correctly,  a  green  bar  will   appear  at  the  top  of  the   image/s.  If  not,  the  bar  will  be   red  and  include  an  error   message.  This  is  generally   related  to  the  file  size  (each   image  needs  to  be  under  2MB)   or  format  (.jpg,  not  .jpeg,  for   example).   Repeat  the  process   for  each  image.   When  you  have  finished  your   file  uploads,  click  conMnue  to   move  to  next  step  (choose   Media  List  or  Categories).  
  19. 19. The  Image/s  that  you  have   uploaded  will  appear  at  the  foot   of  your  press  release,  under   “File  Library”.   This  is  the  most  secure  way  to   ensure  your  release  will  display   the  images  in  the  journalist’s   email,  as  a  thumbnail.  The   journalist  clicks  the  thumbnail  to   open  the  full-­‐size  image.  
  20. 20. You  may  use  two  of  the   techniques  outlined,  so  the   image  can  be  both  embedded   within  the  Press  Release  and   stored  in  the  File  Library.  
  21. 21. •  h"p://www.newsmaker.com.au/   Press Release Distribution Contact editor@newsmaker.com.au or phone +61 (0) 414 69 70 71

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