The Opportunities and Threats of Marketing through Twitter Jenny Simpson WebCertain Global Ltd @jennysimpson International...
Twitter basics International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter ...
Twitter uses
The in thing with the in crowd International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing ...
Fashions change… International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitte...
Opportunity:  Growth International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Tw...
Threat:  Leaking… International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitt...
Opportunity: Simplicity Easy to use Cheap Instant set-up Quick to use / post content International Lots of applications In...
Threat: Not that simple! Easy to make mistakes Cliquey jargon  Interface is not multilingual Investment in preparation tim...
Opportunity:  Speed International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twi...
Excellent news source <ul><li>Already “breaking news” </li></ul><ul><li>A great outlet for existing  </li></ul><ul><li>new...
Threat:  The right route? International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Throu...
Opportunity:  Networking Follow people -  Be followed International Social Media Search Summit May 2009 – Opportunities an...
Threat:  Network quality? Follow people -  Be followed International Social Media Search Summit May 2009 – Opportunities a...
Opportunity: Conversations Request help Share information Share opinions Promote International Social Media Search Summit ...
Who are you representing? International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Throu...
Threat:  Tone of voice International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through ...
Opportunity:  Search International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Tw...
Opportunity:  Search International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Tw...
Threat:  Tracking International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitt...
Opportunity:  Search International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Tw...
Threat:  Search International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter...
Twitter investment International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twit...
Is Twitter worth it? International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Tw...
Thank you, any questions? International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Throu...
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WebCertain ISS Social Media Conference: Marketing Opporting and Threats of Twitter

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Presentation by Jenny Simpson at the Social Media International Search Summit hosted by www.webcertain.com : The Opportunities and Threats of Marketing through Twitter. A look at marketing campaign strategies for micro-blogging and social networking sites

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  • Twitter is amazing.

    Darren Mack
    www.lyricsringtones.org/
    www.shibidoo.com/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Very interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.

    www.soezlecturing.com
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    Are you sure you want to  Yes  No
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  • WebCertain ISS Social Media Conference: Marketing Opporting and Threats of Twitter

    1. 1. The Opportunities and Threats of Marketing through Twitter Jenny Simpson WebCertain Global Ltd @jennysimpson International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
    2. 2. Twitter basics International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
    3. 3. Twitter uses
    4. 4. The in thing with the in crowd International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
    5. 5. Fashions change… International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
    6. 6. Opportunity: Growth International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
    7. 7. Threat: Leaking… International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
    8. 8. Opportunity: Simplicity Easy to use Cheap Instant set-up Quick to use / post content International Lots of applications International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
    9. 9. Threat: Not that simple! Easy to make mistakes Cliquey jargon Interface is not multilingual Investment in preparation time is necessary Too many applications to choose from International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
    10. 10. Opportunity: Speed International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
    11. 11. Excellent news source <ul><li>Already “breaking news” </li></ul><ul><li>A great outlet for existing </li></ul><ul><li>news channels / press wires </li></ul><ul><li>Breathing new life into </li></ul><ul><li>Blogs and News sites </li></ul><ul><li>Snippets style suits readers and </li></ul><ul><li>journalists </li></ul>
    12. 12. Threat: The right route? International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
    13. 13. Opportunity: Networking Follow people - Be followed International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
    14. 14. Threat: Network quality? Follow people - Be followed International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
    15. 15. Opportunity: Conversations Request help Share information Share opinions Promote International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
    16. 16. Who are you representing? International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
    17. 17. Threat: Tone of voice International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
    18. 18. Opportunity: Search International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson The search box is now prominently featured on Twitter This is the way for Twitter to go MAINSTREAM Twitter will gain users who want live search results, but are not interested in networking Search results on Twitter are very different to Google’s – this is an advantage to marketers and to searchers. More ways to get your message across…
    19. 19. Opportunity: Search International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson Treat Twitter like any other search engine Manage your keyword prominence Results=Time tweeted + Relevance Regular tweets required
    20. 20. Threat: Tracking International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson With all these real time data updates, how can you possibly track your visibility? Tweetdeck www.icerocket.com http://addictomatic.com,
    21. 21. Opportunity: Search International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson Twitter profiles are being indexed in search engines
    22. 22. Threat: Search International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson Twitter profiles being indexed in search engines! Think about what is being cached!
    23. 23. Twitter investment International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson Be honest Be helpful Be knowledgeable Be interesting Use SEO techniques for keyword use and tracking Spend time on research and campaign set up
    24. 24. Is Twitter worth it? International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson YES, we are seeing Twitter generating enquiries, visits and sales – and its impact is growing all the time…
    25. 25. Thank you, any questions? International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson http://www.twitter.com@jennysimpson [email_address]

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