Car Free MaineMaking the ConnectionsSocial Networks Transit Networks 4 1C Wpu 5 Full Pitch Deck
CarFree Maine 2Suite of Location-Based Networking Tools designed toenhance non-automotive transportation connectionsthroughout the State of Maine.Local outreach effort builds on local partnerships andforges strong connections between transportationproviders, government agencies, local tourism bureaus,chambers of commerce, NGOs and local businessesMarketing effort focuses on young adults in NY andBoston Metros between the age’s of 18-30 and 30-40 yearsold
Emerging generations are moving into downtowns, driving less, walking more, living in smaller homes[...], preferring local businesses, [...] prioritizing health, going green and valuing community and social networking like never before.-Neil Takemoto www.cooltownstudios.comFarmers Market Cafe
• In the City of Boston (not Boston Metro Region Commuters including Cambridge, Newton etc...) almost 92,000 people do not own a vehicle. 41 % • Almost 300,000 people 50% commute to work via Public Transportation Regionwide 10% • More than half of all Transit Users are in the 24-44yr/old Car, truck, or van -- drove alone Car, truck, or van -- carpooled Age Group Public Transportation • 1/3 of users Commute via Public Transportation (100,000) use 5%5%5% 14% Mobile Transit 14% Apps* 58% Statistics from, 2005-2009 American Community Survey 5-Year Estimates 16 to 19 years 20 to 24 years 25 to 44 years 45 to 54 years*Joshua Robin, Director of Innovation and Special Projects at the MBTA, http://transportationnation.org/ 55 to 59 years 60 years and over 2011/05/13/boston-upwards-of-13-of-ridersM-use-transit-app-tools/)
“Young people arent simply swapping cars for buses or bikes; they are choosing to own and use other technology instead, such as smartphones and tablet computers.” -www.shareable.com “Carmakers next problem:"Previous generations found freedom and Generation Yﬂexibility through the car. But Generation People in their teens and twenties are moreYs ﬁnd their freedom and ﬂexibility by interested in gadgets than cars”staying connected to their friends, familyand workplaces through the various http://www.msnbc.msn.com/id/39970363/ns/business-autos/information devices - like their laptops, oriphones."They can stay connected on a bus or a “ train. They can bring the ofﬁce with them. They can bring their study with them.They can bring their friends with them. They cant if theyre driving." ” -- Peter Newman, Curtin University, Perth, Australia,quoted in the West Australian, www.humantransit.org Article: http://adage.com/digital/article?article_id=144155
What if you want to get out of the city everyonce in awhile? Where can you go without a car?
You can take the train to Maine! Nearly 500,000 people a year ride the Amtrak Downeaster between Boston and Portland Maine with an extension to Freeport and Brunswick scheduled for operation in Fall of 2012. 7
Welcome to Maine 20 Miles Downtown, Shops, Beaches, Hotels Attractions, Mountains? “You can’t get there from here” ? ?!!! We’ve arrived in Maine... 8 Now what? Getting from the train station to hotels, beaches, trails, restaurants etc... can be confusing for the uninitiated. Without convenient connections many potential riders see no other option than to rent or drive their own vehicle instead. Which means spending a third of their budget on gas, and a third of their time sitting in trafﬁc.
Out of the 12 stops between Bostonand Brunswick only Freeport lacks a ﬁxed-route local transit system. Other connections include Intercity busses, an extensive island ferry system and the Maine Eastern Railroad to Rockland. However, 9keeping track of these connections can seem impossible.
Solution CarFree Maine After researching and planning the trip on the CarFree Maine web page, the user ﬁnds the local transit connection via the GPS-enabled Mobile app 10
11■ Simple interface allows personalized travel choices involving multiple transportation networks, modes, schedules and wayﬁnding systems. Brunswick■ Utilizes collaborative mapping/Geo- networking technology■ Promotes Sustainable Transportation by Ride Stay Book connecting riders to underutilized portions of transit networks■ Interface will be optimized for user-generated Eat Bike Walk content on both web and mobile platforms■ Allows users to post reviews via Find Map Position OpenStreetMap portal, video logs and social networking proﬁles (Integration w/Facebook, TripAdvisor, Yelp, Gowalla, Foursquare, Twitter, Wikitude...)
Brunswick Brunswick TransportationRide Stay Reserve Rail Bus TicketsEat Bike Walk CarShare Bike TrailsSee Learn Map Closest Schedules Maps 12
Browser Window http://www.carfreemaine.org/ Search xCarFreeMaineRoutes Local Map Connect Book Media Blog Mobile App Express see all Local see all Map your route, make suggestions, share waypoints, photos and videos, get group CarFree Maine discounts and more!Transportation Resources Along the Maine Destinations, Events, Activities Coast Connect With 13
The Plan Market Development Research ConceptConcept and Development Strategies
Social TransportationMobile Open Source/Commons GeoCaching GPS Navigation Collaborative Mapping Online Mapping Formats Location/GeoSocial (GTFS, GIS, KML) Networks OpenStreetMap Social Media Electronic Data Tf
Social Transit A few innovative programs such as NextTrain, Roadify and Waze utilize user-generated content to provide data where proprietary systems are ineffective. User-Generated Applications can be incredibly effective if they reach thecritical mass of user-interaction . Waze founder Diann Eisnor recommends the following formula for building a user base-Build Play Value Critical Mass From a presentation by WAZE founder Diann Eisnor “Game Mechanics and LBS: Crossing the LBS Chasm”
Build 18 Technology Community Interface Mapping Online Offline Database of existing Web Features- User Proﬁles, transit options Communities of combination of GTFS, Local Partnerships Dashboard,Listing, OSM, AVL, Open511 Interest Recommendations formats Mobile Features- Trip Planner- “Livable Streets”, Non-Proﬁts, Tourism Timestamps, Tracking, OpenTripPlanner, NextBus, Streetsblog, Streetﬁlms, Bureaus, Chambers of Check-ins, Media Upload, Catapulter, must operate on “#CarFree” Boston Music Commerce, Downtown Real-Time Reviewing multiple formats Scene, Cyclists Association “OffManhattan”, Integration- HTML5/Native Transit-Map Overlay MDOT, NNEPRA, GPCOG, “Planetizen””Treehugger” Hybrid App, Web and Mobile Design PACTS, MBTA, MCT “Bostonist” Gothamist” utilize Open API Integration inspired by NextMap Business Sponsors- “Freemium” Services- LLBEAN, Outﬁtters, Cycle Travel Blogs Direct Booking, Planning, Shops. Concert/Festival Full Tour Packages, Promoters Discounts Beta Community of “Transit Pioneers” Inventory of Transit Alternatives along (Early Adopters) Downeaster Corridor Local Partnerships (Non-Proﬁts, LocalUser-Friendly Interface utilizing GO-SYNC (GTFS- Businesses, Universities, Transit Agencies etc...) OSM Syncronization) and TRB Multimodal Data
Play 19Successful developers often provide incentives to encourage users-participation. “Geo-Social” Networks like foursquare and Gowalla add elements of gameplay by awarding “badges” and “mayorships” “Local Deal-a-day” platforms such as Groupon and Living Social are some of the fastest growing segments in the e-commerce space and are increasingly utilized in tandem with foursquare and Gowalla.
Play 20 Green Branding meets Game Mechanics While some “green enrepreneurs” have found it difﬁcult to sell a product based on environmental impact alone, the “green brand” can provide a powerful incentive when applied to game mechanics.Incentives will be given for users to-• Upload geotagged data Possible incentives-• contribute map visuals• Utilize as many transit modes and • Carbon Footprint Calculator systems as possible • Carbon “Credits”• suggest a trip, route, vacation or • “Mode Shares” place • Calorie Counter• contribute travelog (including video, • Mileage Log blog, photo, audio) • Fuel Savings Calculator
Value ➡ Spends less money on Gas, Insurance, Parking, Tolls ➡ More exercise ➡ Low-Impact accessibility to recreation, wilderness protected Local Economy areas➡ Downtown Businesses near rail/transit ➡ More time to read, write, research etc... instead of driving ﬁnd more customers with less vehicle trafﬁc➡ Online packages can include Hotels, User Restaurants, Thrift Store Hunts, Bicycle Shops, Outdoor Outﬁtters, Rafting Trips, Transit Providers Kayaking➡ Ability to reach younger customer base ➡ Increase Ridership➡ access to transit can be key factor in ➡ Free, Accurate, Real-Time Data attracting educated talent for the ➡ Ability to engage directly with workforce customers and stakeholders➡ Coordination with Farmer’s Markets, ➡ Saves money on consulting fees Art’s Events, Festivals, Fairs, Museums ➡ Data on multimodal travel etc... patterns helps identify “weak➡ Coordination with “Nature-Based links”in the multimodal system and allows for efﬁcient allocation of Tourism” Brand Environment resources ➡ Less Cars=Less Carbon ➡ In-App Booking Capability ➡ Transit use, walking, cycling promotes dense, streamlines ticketing procedures mixed-use village centers ➡ Density=Less Sprawl ➡ Less Sprawl= Protects family farmland, wildlife habitat, wetlands, open spaces ➡ Less Sprawl= less toxic runoff from pavement ➡ State and National parks made more accessible with less of an impact
Critical Mass 22 Applications that rely on user-generated content must reach a “Critical Mass” threshold of roughly 300 users to be effective. The challenge in Maine is to reach this critical mass in an area of relative low population density. Goal- Identify “Champions”, “Lighthouse Customers” i.e. small percentage of highly engaged users who contribute majority of content in early phase■ Potential “Lighthouse Customers”- Cyclists, Urbanists, Environmentalists, “#CarFree”, Students, Adventure Travelers, “Green Tourism”, Backpackers, Cycle Camping families, Boaters, Agritourist’s (Farmer’s Markets, CSAs, Common Ground Fair etc), Climate Activists, Artwalk Tours■ Expanded User Base- Arts/Cultural Tourists, Conference Attendees, Film Festival-goers, Music Festival-goers, Shoppers, Thrift Store Explorers, Retirees, Minor League Sports Fans, Young Families, Seasonal Residents, Island Residents, Summer Campers/Counselors, Skiers, Winter Sports enthusiasts
Further Information 23 Presentations- Presentations can be found atThe CarFree Corridor- www.carfreemaine.org, orDetailed presentation outlining existing and http://www.slideshare.net/newmediatransitpotential locations where CarFree travel is firstname.lastname@example.org possible in Maine Twitter-@carfreemaineWhy CarFree?-Market research outlining the social/economicimpact of automobile dependency on rural areasand why Generation Y is overwhelminglyrejecting the Car. Why Maine?-Outlines speciﬁc strategies for the implementation of regionally-appropriate transit technologies.Argues that public transportation can be a viable option in rural areas