Story of a website

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This presentation looks at the "story of a website" and some of the important strategic questions to ask yourself before beginning and some of the decisions you'll need to make along the way. It was delivered as a 5 minute Ignite presentation.

Published in: Design, Business, Technology
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Story of a website

  1. 1. The Story of a Website Building a successful web project Clay Schossow, New Media Campaigns @newmediaclay
  2. 2. New Media Campaigns • 12 Person Full-Service Agency in Carrboro • Clients include universities, startups, local non- profits, and Fortune 500 companies. • Worked on more than 500 projects • Featured in BBC, BusinessWeek, Inc, N&O, and more
  3. 3. PRESTO!
  4. 4. Identifying Your Website’s Story • What’s the mission of the organization and how can the online presence augment that? • Is it sparking an interactive dialogue? • Will it be drawing in new “customers” or helping current ones? • Really easy to say Both to all of these, but choose
  5. 5. Your Story Is Your Rock
  6. 6. Important Questions for You • Who do you admire online? • Rank your stakeholders • What are the key conversion points? • What’s our online presence look like 6 months post- launch? • What does success look like? (Traffic, sales, etc.)
  7. 7. Questions Your Vendor Will Ask • Are there any required technologies? Why and what are they? • Goals? • Budget and timeline? • Is this overall a good fit?
  8. 8. The NMC Checklist  Design?  Development?  Marketing?  Mobile?  Custom tools or database?
  9. 9. Helping ALCE Find Their Story • Assisted Living Comparison Experts • Came to NMC as a for-profit business with a specific business model and search algorithm • Spent time understanding core story and offering • Blew up the whole model and went to donations w/ a regional roll out
  10. 10. Takeaways • Find your story upfront • Spend time answering your questions to help guide vendor with theirs • Embrace change and know that it’s coming • Launch is not the end of the trip, but just a major bridge
  11. 11. Thanks! Clay Schossow www.newmediacampaigns.com clay@newmediacampaigns.com @newmediaclay

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