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Sharing Intelectual Property: Online Books as Opposed to Books in Hard Copy - Kalina Maleska Gegaj @ Glocal: Inside Social Media


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Sharing Intelectual Property: Online Books as Opposed to Books in Hard Copy - Kalina Maleska Gegaj @ Glocal: Inside Social Media

  1. 1. Transforming Culture Industries Sharing Intellectual Property: Online Books as opposed to Books in Hardcopy
  2. 2. Advantages of Online Publishing <ul><li>Creative Commons: general public learns more about intellectual property, copyright, minimizing piracy; </li></ul><ul><li>Better access to audiences ; </li></ul><ul><li>Increased popularity. </li></ul><ul><li>Positive effects on sales; </li></ul>
  3. 3. Aleks Bukarski: People whose Parachute does not Open
  4. 4. “ Metamorfosis” <ul><li>Metamorphosis: national representative for CC in Macedonia. </li></ul><ul><li>Filip Stojanovski: authors directly benefit from CC because of additional publicity, especially among younger audiences. </li></ul><ul><li>Support from bloggers. </li></ul>
  5. 5. <ul><li>Stick this in your memory hole by Tristan Clark </li></ul><ul><li>Comprising thirty-seven essay-style chapters, Stick this in your memory hole is a brutally honest and bitingly funny discussion of the state of Australian politics and society. Clark tackles a range of issues including politics, economics, consumerism, media, food, oil, logging, water and transportation. The title is a reference to George Orwell's 1984, the 'memory hole' being a hole into which documents deemed to be conflicting with 'official truths' were placed for disposal. </li></ul><ul><li>Release Date: 1 November 2007 </li></ul>
  6. 6. Aduki Independent Press <ul><li>Emili Clark: The book has produced strong print sales. </li></ul><ul><li>“ Easy place for people to grab references from the book to reproduce content for non-commercial purposes.” </li></ul><ul><li>Readers appreciate that the book had broken with conventional way of publishing. </li></ul>
  7. 7. Additional Advantage: Online Comments <ul><li>David Pomerico Says: </li></ul><ul><li>One thing I would be interested in seeing is not </li></ul><ul><li>only how the five books RH provided for free sold, </li></ul><ul><li>but how the subsequent books in those series sold </li></ul><ul><li>(if you notice, all five books are the first in a </li></ul><ul><li>series). </li></ul><ul><li>John Hilton Says: </li></ul><ul><li>Thanks for the comments and suggestions. I am </li></ul><ul><li>going to look into the other books in the series. </li></ul><ul><li>I’ve made an updated post at </li></ul><ul><li> </li></ul><ul><li>that includes the sales of the 5th book that I </li></ul><ul><li>previously had not found. </li></ul>
  8. 8. Aspects in which It Is Impossible to Tell a Difference <ul><li>John Hilton’s research posted at: </li></ul><ul><li>40 books for which publishers released online versions at least 8 weeks after printed versions. </li></ul><ul><li>Random House: increase in sales levels after online release for 4 out of 5 books. </li></ul><ul><li>Tor: decrease in sales levels after online release for 20 out of 24 books. </li></ul>
  9. 9. A Macedonian Case (data from 20 September) <ul><li>73 titles published in CC Macedonia; </li></ul><ul><li>People whose Parachute does not Open – 2540 downloads; </li></ul><ul><li>Shakespeare’s plays in Macedonian translation: 141 downloads; </li></ul><ul><li>My Skenderbej – 242 downloads </li></ul>
  10. 10. Disadvantages <ul><li>Sandy Grant in interview for ABC: CC includes good quality work and unreadable crap; </li></ul><ul><li>Virgin used photos for mobile commercials. </li></ul>
  11. 11. Critical Reviews? <ul><li>This Movie Was Good But It's True It Didn't Need That Third Story The One About The Japanese People It Doesn't Fit In The Movie. </li></ul>
  12. 12. Critical Reviews? <ul><li>It's a depressing film with hardly any likable characters, so maybe its real point is that there are idiots around the globe. </li></ul>
  13. 13. Critical Reviews? <ul><li>My wife bought this film since she wanted to see it. After the first ten minutes she fell asleep and I turned it off. A big waste of time. </li></ul>
  14. 14. - <ul><li>Thank you </li></ul>