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“Twitter Marketing พลังแห่ง 140 ตัวอักษร” โดย คุณรณพงศ์ คำนวณทิพย์

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Digital Marketing Summit 2012 โดย คุณรณพงศ์ คำนวณทิพย์

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“Twitter Marketing พลังแห่ง 140 ตัวอักษร” โดย คุณรณพงศ์ คำนวณทิพย์

  1. 1. @rockdaworld
  2. 2. a place to hang out …meet up …catch up …a place to be seen ….. and get heard
  3. 3. 1,300+ MM 1,200+ MM World’s Population 800+ MM300+ MM 300+ MM
  4. 4. VDO1
  5. 5. That’s why I love Twitter..• In trend• Express myself, my views/ thoughts• Any thing goes• Spontaneous• Broaden my network• Make things happen
  6. 6. The World’s Top Followers
  7. 7. The World’s Top Followers
  8. 8. Hit Maker - Buzz Maker
  9. 9. Thai Top Followers
  10. 10. Thai Top Followers
  11. 11. Subject Matter Expert
  12. 12. Broadcasters
  13. 13. Blogger
  14. 14. Career & Personal
  15. 15. CEO Branding
  16. 16. SME Marketing
  17. 17. Disaster Information
  18. 18. Charity
  19. 19. Volunteer
  20. 20. Volunteer Network
  21. 21. Emotion
  22. 22. Experience
  23. 23. Experience
  24. 24. Experience
  25. 25. Engaged
  26. 26. Engaged
  27. 27. Exclusive
  28. 28. News Alert – Drive web traffic
  29. 29. Interactive TV VDO2
  30. 30. Interactive Media
  31. 31. On-line Strategies twitter - News Alert - Trigger Actions - Interaction CRM Database Website / Facebook Apps - Q&A - Brand Information - Marketing Campaign - Corporate Information - Link to Sales - Blogs - eCommerce
  32. 32. Successful Twitter Strategies1. Set Clear Goals: Why do you want to be on Twitter?2. Responsive but not Intrusive: Avoid spam-like behavior3. Personalized : Mood & tone of communication is very important(consistent with brand/corporate personality)4. Create Vibes: No hard sales (unless expected), Link to your destination,Generate RT/conversation/mentions5. Smart Use of #hashtags: Create your topics6. Dedicated resource: Someone has to be responsible7. Create Social Media Decision Tree8. Tracking & Measures
  33. 33. VDO3
  34. 34. Twitter Tools & API
  35. 35. ROI – Tracking & Measures
  36. 36. @rockdaworld

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