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This workshop was presented at NMI 2009 in Atlanta, Ga. It (1) trained participants in the use of cellphones to submit audio, video and text content to different Web 2.0 applications such as Wordpress, Twitter, Facebook, Flickr; (2) citizens were trained in journalistic practices for gathering and distributing content, (3) participants learned to generate revenue from content and (4) posting anonymously. We also addressed common cellphones, platforms and practices for posting multimedia content.
Presented by Erik Sundelof from and Kara Andrade from Spot.Us.

Published in: Technology, Business
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  1. 1. GOT MOBILE? A crash course in creating, sharing and distributing stories from the palm of your hand. Erik Sundelof Kara Andrade Monday, February 23, 2009
  2. 2. OUR CONVERSATION WILL Train you to use cellphones to submit audio, video and text content using platforms such as Wordpress, Twitter, Facebook, Flickr and All Voices. Review journalistic practices for gathering and distributing content. Inform you of ways to generate revenue from content & posting anonymously. Show you common cellphones & practices for posting multimedia. Monday, February 23, 2009
  3. 3. WHY MOBILE? Data from Informa estimates that by 2010 half of the planet’s population will have access to the Internet through a mobile device. Two and a half billion mobile users across the world- many more people than have access to a personal computer. The World Bank estimates that more than two-thirds of the world's population lives within range of a mobile phone network. Monday, February 23, 2009
  4. 4. CELLPHONES ARE Immediate: the real time behavior is crucial for covering emergencies and crisis. Simple: everyone knows how to use them! Ubiquitous: Everyone has one and they’re cheaper than a computer. Monday, February 23, 2009
  5. 5. WHAT INFORMATION CAN YOU SEND FROM A CELLPHONE? Text: SMS, MMS, E-mail, Clients. Images: pictures, photos as MMS, E-mail, Clients. Videos: MMS, Email, Clients. Audio: Mostly PBX systems (Asterix, Cisco Unit Boxes) using MMS, E- mail, Clients. Monday, February 23, 2009
  6. 6. WHAT GEAR DO YOU NEED? Any cellphone that can post SMS and MMS content. A Wi-Fi connection or data plan. A tripod. A good microphone . Extra batteries. Monday, February 23, 2009
  7. 7. WHAT YOU CAN USE Blogging platforms: Blogger, Typepad, Wordpress and Drupal. Stream video: Qik, JustinTv, Twitter, YouTube and more. Geo-location: zLocate, Zoomr, Yahoo and Google. Photos: Flickr, Facebook, Utterli SMS Gateways: Open source, i.e. Kannel, gnuii and Frontline SMS. Commercial, i.e.Clickatell, TxtNation and Mblox. Monday, February 23, 2009
  8. 8. THE 4 STEP APPROACH TO SOCIAL STRATEGY Monday, February 23, 2009
  9. 9. Mental Checklist of What Is News: IMPACT: Is it affecting many and how serious is it? PROXIMITY: An event will have more relevance if it is closer to the readers. You can use social tools to amplify. TIMELINESS: s the event new? NOVELTY: This is what’s new in “news,” first, lasts, and onlys. CONFLICT: Is there conflict involved? It’s the stuff all good stories are made of. AUDIENCE: Who is the audience and is it news at all? Monday, February 23, 2009
  10. 10. TWITTER: ONE TWEET AT A TIME Many journalists are now using Twitter for breaking news, interviews, promotion of online work and keeping up with their beats. Twitter users beat government agencies and leading news organizations in reporting disasters. Monday, February 23, 2009
  11. 11. TEXT TO TWITTER 1. Go to and set up a username and password 2. Set up your cellphone to link to your account 3. Send an SMS or text message to 40404. Put that address into phone’s address book. 4. You can also download a cellphone client like Blackbird to make it easier to access Twitter on your cellphone. Monday, February 23, 2009
  12. 12. PHOTO & VIDEO ON FLICKR Leave the laptop at home Monday, February 23, 2009
  13. 13. PHOTO & VIDEO ON FLICKR 1. Set it up so you can upload by e-mail. 2. Get your e-mail address at Flickr Tools page: Monday, February 23, 2009
  14. 14. FLICKR TO TWITTER? Go to It will take your latest photos and automatically send it to twitter from Flickr Monday, February 23, 2009
  15. 15. Recording Audio Try Utterli (formerly Utterz) 1. Register & then set it up with your Wordpress or social apps to cross-post 2. Call 712-432-6666 to post your audio 3. You can email photos, video and text to: Monday, February 23, 2009
  16. 16. CASE STUDIES Monday, February 23, 2009
  17. 17. GETTING YOUR VIDEO ON It’s just like posting a photo! YouTube: email posting Flickr: email posting Qik Justin.TV: currently requires a a laptop to work properly. Clients offer simple ways to post Monday, February 23, 2009
  18. 18. Kenya’s Election The use of SMS to cover elections in Kenya in 2008 (FrontlineSMS) 2008 Monday, February 23, 2009
  19. 19. Report Your News with text, vid, pix Monday, February 23, 2009
  20. 20. CONFLICT ZONES The conflict between Lebanon and Israel 2006 via cellphones. How was it done? Put up simple Typepad blog & linked to SMS gateway. Sent an email to 20 of your friends. First week: 10,000 viewers. Second and third week: 100,000 viewers each week. Monday, February 23, 2009
  21. 21. OTHER CASE STUDIES 1.Volunteering dentist in Kenya & Ethiopia: Daily format to keep in touch with friends and family in Sweden 2. Tsunami 2004: Several Web site emerged which posted survivor and victims via SMS outperforming the government initiatives. 3. Social activism: The riots in Gothenburg 2001 were orchestrated by central SMS blasts. Monday, February 23, 2009
  22. 22. THINGS WE LOVE On-demand volunteerism by mobile phone MobileActive’s training guides: Sixth Sense -- a device that hangs around the wearer's neck and allows her to summon data: Cool new platforms like Crowdfire:! Create, share & remix! Monday, February 23, 2009
  23. 23. CREDITS Creative Commons photo credits to: Inju, Brenda Wallace, Matt Cox, Gaetan Lee, Steve Garfield, David Barreda, Paulo Ordoveza, Mostafa, Zarko Drincic. Many thanks to Steve Garfield for sharing his presentation on and to Forrester for their POST method. To contact your mobile guardian angels: Erik Sundelof, Kara Andrade,, Twitter: newmaya Monday, February 23, 2009