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PR Partnering Case Study: The American Society of Interior Designers (ASID) sought to prove their members' skill at problem-solving difficult interior spaces. The Ansonia, a once grand apartment building on Manhattan's Upper West Side, was converting to luxury condominiums. Both ASID and the Ansonia were clients at Rubenstein Associates and we brought them together to produce an extraordinary month-long designer showcase that featured ingenious designer solutions in beautifully staged model apartments. Results: Outstanding media coverage for 21 ASID designers and brisk sales activity for newly motivated real estate brokers and prospective buyers.