Film and Video Projects and Program Development

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Types of Programs details the variety of film and video productions while Program Development outlines the process of taking a program from idea to completion

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Film and Video Projects and Program Development

  1. 1. Types of Programs and Program Development
  2. 2. Types of Programs <ul><li>Televised Sports </li></ul><ul><ul><li>Usually Captured and Broadcast Live </li></ul></ul><ul><ul><li>Usually Shot with Multiple Cameras </li></ul></ul><ul><ul><li>Usually Have a Location Production Truck </li></ul></ul><ul><ul><li>Usually Feature an Announcer (Play by Play) </li></ul></ul><ul><ul><li>and a Color Commentator (Often a “Jock”) </li></ul></ul><ul><ul><li>Usually Employ Local Camera Ops and Crew </li></ul></ul><ul><ul><li>Usually Shot on Beta-SP or HD </li></ul></ul><ul><ul><li>Occasionally Shot on 16mm Film </li></ul></ul>
  3. 3. Types of Programs <ul><li>Televised News Packages </li></ul><ul><ul><li>Usually Compiled over a Few Hours </li></ul></ul><ul><ul><li>Always Shot with a Single Camera </li></ul></ul><ul><ul><li>Usually Broadcast the Same Day </li></ul></ul><ul><ul><li>Usually Feature a Stand-Up Announcer </li></ul></ul><ul><ul><li>Usually Employ Station Personnel </li></ul></ul><ul><ul><li>Always Edited at the Station or Affiliate </li></ul></ul><ul><ul><li>Running Time Usually 2-3 Minutes </li></ul></ul><ul><ul><li>Usually Shot on Video or HD </li></ul></ul>
  4. 4. Types of Programs <ul><li>Televised Live News </li></ul><ul><ul><li>Always Shot Live on Location </li></ul></ul><ul><ul><li>Usually Shot with a Single Camera </li></ul></ul><ul><ul><li>Always Broadcast Live </li></ul></ul><ul><ul><li>Usually Feature a Stand-Up Announcer </li></ul></ul><ul><ul><li>Usually Feature Communication w/ Hosts </li></ul></ul><ul><ul><li>Always Employ Station Personnel </li></ul></ul><ul><ul><li>Running Time Usually 2-3 Minutes </li></ul></ul><ul><ul><li>Usually Shot on Video or HD </li></ul></ul>
  5. 5. Types of Programs <ul><li>Broadcast Feature Stories </li></ul><ul><ul><li>Usually Compiled over Weeks or Months </li></ul></ul><ul><ul><li>Usually Shot with a Single Camera </li></ul></ul><ul><ul><li>Usually Provide Their Own Equipment </li></ul></ul><ul><ul><li>Often Feature a V.O. (Voice-Over) Track </li></ul></ul><ul><ul><li>Usually Employ Minimal Local Crew </li></ul></ul><ul><ul><li>Usually Edited in NY or LA </li></ul></ul><ul><ul><li>Running Time Usually 5-20 Minutes </li></ul></ul><ul><ul><li>Usually Shot on Video or HD </li></ul></ul>
  6. 6. Types of Programs <ul><li>Documentary Film </li></ul><ul><ul><li>Usually Compiled over Months or Years </li></ul></ul><ul><ul><li>Usually Shot with a Single or Two Cameras </li></ul></ul><ul><ul><li>Usually Provide Their Own Equipment </li></ul></ul><ul><ul><li>Often Feature a V.O. (Voice-Over) Track </li></ul></ul><ul><ul><li>Usually Employ Minimal Local Crew </li></ul></ul><ul><ul><li>Usually Edited Over a Long Period of Time </li></ul></ul><ul><ul><li>Running Time Usually 30-60-90 Minutes </li></ul></ul><ul><ul><li>Often Shot on Video or HD </li></ul></ul>
  7. 7. Types of Programs <ul><li>Talk Shows and Game Shows </li></ul><ul><ul><li>Several Usually Shot in One Day </li></ul></ul><ul><ul><li>Usually Shot with Three Cameras </li></ul></ul><ul><ul><li>Usually Shot in a Studio with an Audience </li></ul></ul><ul><ul><li>Usually Feature a Well-Known Host </li></ul></ul><ul><ul><li>Usually Shot in Hollywood or New York </li></ul></ul><ul><ul><li>Usually Edited by the Network or Producer </li></ul></ul><ul><ul><li>Running Time Usually 30 or 60 Minutes </li></ul></ul><ul><ul><li>Usually Shot on HD, Beta-SP or Digi-Beta </li></ul></ul>
  8. 8. Types of Programs <ul><li>Music Videos </li></ul><ul><ul><li>Usually Shot in a Few Days </li></ul></ul><ul><ul><li>Often Shot with up to Three Cameras </li></ul></ul><ul><ul><li>Equipment Usually from a Rental House </li></ul></ul><ul><ul><li>Always Shot with a Playback Track </li></ul></ul><ul><ul><li>Usually Employ Some Local Crew </li></ul></ul><ul><ul><li>Usually Edited Over a Few Weeks </li></ul></ul><ul><ul><li>Often Shot Secretly to Avoid Crowds </li></ul></ul><ul><ul><li>Usually Shot on Film or HD </li></ul></ul>
  9. 9. Types of Programs <ul><li>Local Commercials </li></ul><ul><ul><li>Usually Shot and Edited in 1 Day </li></ul></ul><ul><ul><li>Usually Shot with One Camera </li></ul></ul><ul><ul><li>Equipment Usually Locally Owned </li></ul></ul><ul><ul><li>Often Shot by a Local Production House </li></ul></ul><ul><ul><li>Often Employ Some Local Crew </li></ul></ul><ul><ul><li>Often Written and Produced by an Agency </li></ul></ul><ul><ul><li>Length Usually :30 sec (Rarely :15 or :60) </li></ul></ul><ul><ul><li>Usually Shot on Beta-SP or HDV </li></ul></ul>
  10. 10. Types of Programs <ul><li>National Commercials </li></ul><ul><ul><li>Usually Shot in 1-3 Days </li></ul></ul><ul><ul><li>Usually Shot with One Camera </li></ul></ul><ul><ul><li>Equipment Usually Rented for Project </li></ul></ul><ul><ul><li>Sometimes Shot by a Local Production House </li></ul></ul><ul><ul><li>Often Employ Some Local Crew </li></ul></ul><ul><ul><li>Always Written and Produced by an Agency </li></ul></ul><ul><ul><li>Length Usually :30 sec (Rarely :15 or :60) </li></ul></ul><ul><ul><li>Usually Shot on HD or 35mm Film </li></ul></ul>
  11. 11. Types of Programs <ul><li>Infomercials </li></ul><ul><ul><li>Usually Shot in 1-3 Days </li></ul></ul><ul><ul><li>Usually Shot with 3 Cameras </li></ul></ul><ul><ul><li>Equipment Usually Rented for Project </li></ul></ul><ul><ul><li>Sometimes Shot by a Local Production House </li></ul></ul><ul><ul><li>Often Employ Some Local Crew </li></ul></ul><ul><ul><li>Always Written and Produced by an Agency </li></ul></ul><ul><ul><li>Length is 30 or 60 Minutes Including Ads </li></ul></ul><ul><ul><li>Usually Shot on HD or Beta-SP </li></ul></ul>
  12. 12. Types of Programs <ul><li>Corporate Video – Local </li></ul><ul><ul><li>Usually Shot in 1-7 Days </li></ul></ul><ul><ul><li>Usually Shot with One Camera </li></ul></ul><ul><ul><li>Equipment Usually Owned by Production Co. </li></ul></ul><ul><ul><li>Usually Edited at Same Production Company </li></ul></ul><ul><ul><li>Always Employ Some Local Crew </li></ul></ul><ul><ul><li>Usually Written and Produced by Local Co. </li></ul></ul><ul><ul><li>Length Usually 5 to 15 Minutes </li></ul></ul><ul><ul><li>Usually Shot on HD, HDV or Beta-SP </li></ul></ul>
  13. 13. Types of Programs <ul><li>Corporate Video – National </li></ul><ul><ul><li>Usually Shot in 1-5 Days </li></ul></ul><ul><ul><li>Often Shot with Multiple Cameras </li></ul></ul><ul><ul><li>Equipment Usually Rented and Provided </li></ul></ul><ul><ul><li>Usually Edited Out of Town </li></ul></ul><ul><ul><li>Usually Employ Some Local Crew </li></ul></ul><ul><ul><li>Often Written and Produced by National Co. </li></ul></ul><ul><ul><li>Length Usually 5 to 15 Minutes </li></ul></ul><ul><ul><li>Usually Shot on HD, Beta-SP or Film </li></ul></ul>
  14. 14. Types of Programs <ul><li>Narrative Film - Short </li></ul><ul><ul><li>Usually Shot in 1-5 Days </li></ul></ul><ul><ul><li>Often Shot with Multiple Cameras </li></ul></ul><ul><ul><li>Equipment Usually Rented Locally </li></ul></ul><ul><ul><li>Usually Edited by Local Company </li></ul></ul><ul><ul><li>Usually Employ Some Local Crew </li></ul></ul><ul><ul><li>Often Produced and Directed by Screenwriter </li></ul></ul><ul><ul><li>Length Usually 5 to 15 Minutes </li></ul></ul><ul><ul><li>Usually Shot on HDV, DV or 16mm Film </li></ul></ul>
  15. 15. Types of Programs <ul><li>Narrative Film - Feature </li></ul><ul><ul><li>Usually Shot in 18-48 Days </li></ul></ul><ul><ul><li>Usually Shot with Single Camera </li></ul></ul><ul><ul><li>Equipment Usually Rented Out-of-Town </li></ul></ul><ul><ul><li>Usually Edited in Hollywood </li></ul></ul><ul><ul><li>Always Employ Some Local Crew </li></ul></ul><ul><ul><li>Often Employ Some Local Talent </li></ul></ul><ul><ul><li>Length Usually 90 to 120 Minutes </li></ul></ul><ul><ul><li>Usually Shot on HD or 35mm Film </li></ul></ul>
  16. 16. Types of Programs <ul><li>Narrative Film - TV Series </li></ul><ul><ul><li>Pilot Shot in 12-20 Days </li></ul></ul><ul><ul><li>Series Shot in 45-120 Days </li></ul></ul><ul><ul><li>Often Shot with Multiple Cameras </li></ul></ul><ul><ul><li>Equipment and Editing from Out-of-Town </li></ul></ul><ul><ul><li>Always Employ Some Local Crew </li></ul></ul><ul><ul><li>Often Employ Some Local Talent </li></ul></ul><ul><ul><li>Length Usually 60 or 120 Minutes </li></ul></ul><ul><ul><li>Usually Shot on HD or 16mm Film </li></ul></ul>
  17. 17. Types of Programs <ul><li>Reality Television Program </li></ul><ul><ul><li>Usually Shot Over Several Weeks </li></ul></ul><ul><ul><li>Usually Shot with Multiple Cameras </li></ul></ul><ul><ul><li>Equipment Usually Rented Out-of-Town </li></ul></ul><ul><ul><li>Usually Edited in Hollywood </li></ul></ul><ul><ul><li>Usually Employ Some Local Crew </li></ul></ul><ul><ul><li>Usually Employ Some Local Talent </li></ul></ul><ul><ul><li>Length Usually 30 or 60 Minutes per Show </li></ul></ul><ul><ul><li>Usually Shot on HD, Beta-SP or Digi-Beta </li></ul></ul>
  18. 18. Program Development <ul><li>The First Steps in Program Development are to determine your: </li></ul><ul><ul><li>Subject Matter </li></ul></ul><ul><ul><li>Objectives </li></ul></ul><ul><ul><li>Target Audience </li></ul></ul><ul><ul><li>Delivery System </li></ul></ul><ul><ul><li>Program Length </li></ul></ul><ul><ul><li>Budget </li></ul></ul>
  19. 19. Program Development <ul><li>The first step in pre-production is to identify the Subject Matter </li></ul><ul><li>The easiest way to do that is to give the project a Working Title that states the topic in a few words. For example: </li></ul><ul><ul><li>Warehouse Operations at Sysco Foods </li></ul></ul><ul><ul><li>Zangara Dodge :30 Second TV Spot </li></ul></ul><ul><ul><li>Man vs. Cartoon </li></ul></ul><ul><ul><li>How to Make Rice Krispy Treats </li></ul></ul>
  20. 20. Program Development <ul><li>The next step is to deter- </li></ul><ul><li>mine your or your client’s </li></ul><ul><li>Objectives . </li></ul><ul><li>What do you want your outcome to be? </li></ul><ul><ul><li>If it is a training video, maybe you want the viewer to be able to take and pass a test. </li></ul></ul><ul><ul><li>If it is a marketing video, you might want the viewer to purchase a product or invest money </li></ul></ul><ul><ul><li>If it is a television program, you might want to attract the largest number of teens during a particular time slot </li></ul></ul>
  21. 21. Program Development <ul><li>Demographics are selected population characteristics used in government, marketing or opinion research, or the profiles used in such research </li></ul><ul><li>Commonly-used Demographics include race, age, income, disabilities, mobility, educational attainment, home ownership, employment status, and location. </li></ul>Wikipedia
  22. 22. Program Development <ul><li>The next step is to deter- </li></ul><ul><li>mine the Target Audience . </li></ul><ul><li>This is the demographic group </li></ul><ul><li>most likely to watch your specific program </li></ul><ul><li>In any type of programming, it is essential to know your Target Audience </li></ul><ul><li>Once you know your Target Audience the writing style and choice of talent can be adjusted to appeal to that demographic </li></ul>
  23. 23. Program Development <ul><li>Ratings Services </li></ul><ul><ul><li>Arbitron (Radio) and Neilsen (TV) chart the listening and viewing habits of demographic groups – These stats are called Ratings </li></ul></ul><ul><ul><li>Marketers use the Ratings to target their ideal customer base (demographic) </li></ul></ul><ul><ul><li>Ratings are the tools media outlets use to justify their advertising rates </li></ul></ul><ul><ul><li>Ratings are the way media creators can be assured that their programs will be renewed </li></ul></ul>
  24. 24. Program Development <ul><li>The period during which Ratings are conducted is called Sweeps Week. </li></ul><ul><li>During Sweeps, Broadcasters program especially interesting programs hoping to </li></ul>capture a higher share of the Ratings. The Ratings can help you choose an ideal Time Slot for your program or ad based on demographics.
  25. 25. Program Development <ul><li>The Delivery System is the next element </li></ul><ul><li>Is the Delivery System : </li></ul><ul><ul><li>Broadcast Television </li></ul></ul><ul><ul><li>Cable or Satellite </li></ul></ul><ul><ul><li>Theatrical Distribution </li></ul></ul><ul><ul><li>Festivals or Limited Screening </li></ul></ul><ul><ul><li>Online Streaming </li></ul></ul><ul><ul><li>Radio Broadcast </li></ul></ul><ul><ul><li>Tape or DVD Sales and Rentals </li></ul></ul>
  26. 26. Program Development <ul><li>Program Length </li></ul><ul><ul><li>If the program is to be aired, the time slot determines the Program Length . </li></ul></ul><ul><ul><li>The Subject Matter can determine the program’s length. </li></ul></ul><ul><ul><li> For example, in training </li></ul></ul><ul><ul><li>videos, the viewer can concentrate for about 30 </li></ul></ul><ul><ul><li>minutes before it is time for a break </li></ul></ul>
  27. 27. Program Development <ul><li>Program Budget </li></ul><ul><ul><li>The Budget is often the key factor in determining the length of the program </li></ul></ul><ul><ul><li>The client often asks for a presentation to be a certain length only to find his budget can’t support that length. </li></ul></ul><ul><ul><li>The old “Rule of Thumb” was that a production would cost $1500. to $2000. per finished minute. This varies greatly depending on a number of variables </li></ul></ul>

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