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Mini Holland in Waltham Forest
Paul Gasson
Waltham Forest Cycling Campaign
www.wfcycling.org.uk
Overview
•Mini Holland
principles &
programme
•What does it look
like?
•Council engagement
& local campaigns
•Challenges
•...
Principles
•Safe for those who want to
cycle
•Better walking
environment
•Public realm
improvements
•Removal of rat runnin...
Bid summary - Programme
•Villagisation - filtered
permeability & traffic
calming
•Cycle Super Highway
•Secondary Town Cent...
Where?
What does it look like?
Villagisatio
What does it look like?
VillagisatioVillagisatio
What does it look like?
Villagisatio
n
Villagisatio
What does it look like?
Villagisatio
What does it look like?
Villagisatio
n
Villagisatio
What does it look like?
Villagisatio
What does it look like?
Secondary TownSecondary Town
What does it look like?
Secondary TownSecondary Town
What does it look like?
Secondary TownComplementary
What does it look like?
Secondary TownComplementary
What does it look like?
Secondary TownComplementary
Public engagement: council
• stakeholders meetings
• perception surveys -
commonplace
• community workshops
• consultation...
Public engagement: council
Campaigning: WFCC
• Strategic
• programme & priorities
• processes
• design guide & standards
• Technical support
• infras...
Campaigning: We Support MH
•Supporting village
campaigns
•Communicating key
public issues to council
•Commonplace feedback...
Campaigning: We Support MH
•On street conversations
•Fliers, posters
•Social media
• Website, facebook,
twitter
• positive...
Key challenges
• Programme
• Scale & speed -> top down
• Village pilot – conservative
• Car centric culture - target for
o...
Learnings & transferability
•Promote compelling vision
• inclusive, vibrant, multi
sensory
• evidence based
• public healt...
Learnings & transferability
• Design interventions to maximise
support
• Irrelevant to most if focus on cycling
• appeal t...
Learnings & transferability
Social media strengths
•Facebook
• explaining
• countering untruths
• positive stories
•Twitte...
Learnings & transferability
Council ethos
• Political and officer commitment to
excellence, leadership
• buy in/recruit to...
Learnings & transferability
Engagement
• Consultations - choice of area is key
• Residents may want their own street
filte...
Porosity
Before
Porous: 2 or
more
gateways= 12%
Semi porous: 1
gateway = 48%
Impermeable: 0
gateways =
33%
Other 7%
Most o...
Porosity
After
Porous: 2 or
more
gateways= 74%
Semi porous: 1
gateway = 18%
Impermeable: 0
gateways = 1%
Other 7%
Almost e...
Learnings & transferability
Campaigners
• multi modal & diverse
• relationship with council
• recognise positive intention...
Orford Road official opening ...
Not our best day!
Newcastle cc april 2016 public
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Newcastle cc april 2016 public

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NewCycling AGM2016
Paul Gasson's presentation
Waltham Forest Mini-Holland

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Newcastle cc april 2016 public

  1. 1. Mini Holland in Waltham Forest Paul Gasson Waltham Forest Cycling Campaign www.wfcycling.org.uk
  2. 2. Overview •Mini Holland principles & programme •What does it look like? •Council engagement & local campaigns •Challenges •Transferrable learnings
  3. 3. Principles •Safe for those who want to cycle •Better walking environment •Public realm improvements •Removal of rat running from residential areas •Main roads - protected cycle facilities for 8 - 80
  4. 4. Bid summary - Programme •Villagisation - filtered permeability & traffic calming •Cycle Super Highway •Secondary Town Centres •Complementary Measures
  5. 5. Where?
  6. 6. What does it look like? Villagisatio
  7. 7. What does it look like? VillagisatioVillagisatio
  8. 8. What does it look like? Villagisatio n Villagisatio
  9. 9. What does it look like? Villagisatio
  10. 10. What does it look like? Villagisatio n Villagisatio
  11. 11. What does it look like? Villagisatio
  12. 12. What does it look like? Secondary TownSecondary Town
  13. 13. What does it look like? Secondary TownSecondary Town
  14. 14. What does it look like? Secondary TownComplementary
  15. 15. What does it look like? Secondary TownComplementary
  16. 16. What does it look like? Secondary TownComplementary
  17. 17. Public engagement: council • stakeholders meetings • perception surveys - commonplace • community workshops • consultation drop ins • consultations - commonplace & paper • on street kiosk • microsite • monthly e-news • fortnightly WF newspaper
  18. 18. Public engagement: council
  19. 19. Campaigning: WFCC • Strategic • programme & priorities • processes • design guide & standards • Technical support • infrastructure team • early scheme development • consultation response • scheme design detail • snagging list • Website • Mini Holland FAQ & Evidence • Key issues & successes • Event support
  20. 20. Campaigning: We Support MH •Supporting village campaigns •Communicating key public issues to council •Commonplace feedback •Strategy meetings •Attending workshops & drop ins •Photos
  21. 21. Campaigning: We Support MH •On street conversations •Fliers, posters •Social media • Website, facebook, twitter • positive messages, facts • MH schedule • countering myths • promoting engagement exercises & consultations
  22. 22. Key challenges • Programme • Scale & speed -> top down • Village pilot – conservative • Car centric culture - target for outsiders • Bike lash -> WFCC low profile • Local business – multiple threats • Cultural factors – public & political • Social media myths & misinformation • Council engagement for first 9 months
  23. 23. Learnings & transferability •Promote compelling vision • inclusive, vibrant, multi sensory • evidence based • public health solutions helps sell to fence sitters eg obesity in young, pollution •Smart language- Seattle • people who cycle • modal filters (aka road closures)
  24. 24. Learnings & transferability • Design interventions to maximise support • Irrelevant to most if focus on cycling • appeal to all active travel modes • budget for public realm enhancements • High quality pilots • that other residents/businesses will lust after • before and after monitoring, photos/video • Cultivate local supporters • Families, young people, carfree, school run • Data is valuable • Monitoring - motor traffic in residential areas • ONC, Census, Health Needs Assessment • Surveys
  25. 25. Learnings & transferability Social media strengths •Facebook • explaining • countering untruths • positive stories •Twitter • great for broadcasting good news • rubbish for discussion •Websites • fundamentals & details
  26. 26. Learnings & transferability Council ethos • Political and officer commitment to excellence, leadership • buy in/recruit to resolve skills gap • watertight processes • agile approach • learn from successes elsewhere • Genuine partnership with key stakeholders in community & user groups • open to feedback • engage at feasibility, consultation, detailed design
  27. 27. Learnings & transferability Engagement • Consultations - choice of area is key • Residents may want their own street filtered, but not one 3 blocks away • Wider can ensure more balanced views • Community events • expert facilitation • Anti hijacking– sideline • Campaigners can support officers • Explaining to public • Listening to concerns, seeking common ground • Visual media • photos – kids, elderly, families • visualisations • infographics • maps
  28. 28. Porosity Before Porous: 2 or more gateways= 12% Semi porous: 1 gateway = 48% Impermeable: 0 gateways = 33% Other 7% Most of central and southern borough impermeable
  29. 29. Porosity After Porous: 2 or more gateways= 74% Semi porous: 1 gateway = 18% Impermeable: 0 gateways = 1% Other 7% Almost entire borough rideable
  30. 30. Learnings & transferability Campaigners • multi modal & diverse • relationship with council • recognise positive intention • constructive criticism • acknowledge successes • step into the officer’s shoes • build capacity to reduce workload, risk of burnout • fun socials • Encourage supportive comms to councillors
  31. 31. Orford Road official opening ... Not our best day!

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