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Web Design Without Politics at EdUI 2009

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At EdUI 2009 we looked at 5 proven techniques you can take home to your institution and use to get participation and yes, "buy-in," during the web design process:
1. KJ sessions for getting the best ideas from a group of people - and getting them to agree!
2. Nav Bar Survivor - a great trick for solving the "What should be in the top nav?" argument
3. Posterframes - Poster sessions for fleshing out landing pages
4. Mood Boards - Get input from your team on the emotion and tone of your website.
5. Design Consequences game for generating alternative designs quickly

These are all techniques we've learned or developed to help a large group of people from various parts of an institution work together to develop their site architecture in a short period of time. And not fight about it later.

We did the KJ session hands-on during the workshop.

Published in: Design, Business, Technology
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Web Design Without Politics at EdUI 2009

  1. 1. Web Design Without Politics
  2. 2. Goals for Today Learn tricks for getting the best input from stakeholders. Have fun. PHOTO BY ROB
  3. 3. A couple of things before we start
  4. 4. A couple of things before we start Copies of the slides will be sent out after the workshop in PDF format and posted to SlideShare.net
  5. 5. A couple of things before we start Copies of the slides will be sent out after the workshop in PDF format and posted to SlideShare.net Ask questions anytime.
  6. 6. A couple of things before we start Copies of the slides will be sent out after the workshop in PDF format and posted to SlideShare.net Ask questions anytime. Please silence your cell phone.
  7. 7. A couple of things before we start Copies of the slides will be sent out after the workshop in PDF format and posted to SlideShare.net Ask questions anytime. Please silence your cell phone. If you’re tweeting we’re @davidpoteet and @misb
  8. 8. User Experience for Everyone
  9. 9. 5 Techniques for Collaboration 1. KJ Sessions 2. Nav Bar Survivor 3. Posterframes 4. Mood Boards 5. Design Consequences
  10. 10. Who should participate? Core team Need a leader who is accountable and has authority to make decisions. Key stakeholders especially anyone who has the ability to derail the process Representatives of key communities & audiences Workgroups of 4-5 distribute core team members among these workgroups 4-7 for KJ sessions
  11. 11. KJ Method Technique for gaining rapid group consensus Inventor Jiro Kawakita Can be used for strategic planning, problem solving, brainstorming and yes, information architecture
  12. 12. Let’s Try It
  13. 13. Choose a site Your careers site (for people looking for positions at your institution) Your faculty & staff site (for people who work at your institution)
  14. 14. KJ - Step 1 Make a list of your key audiences (together)
  15. 15. KJ - Step 2 Answer individually on your sticky notes with a marker: What would someone come to your web site to FIND or DO? FIND – looking for certain information, answering a question DO – accomplish some task, use some sort of application
  16. 16. KJ - Step 3 Put all your sticky notes on the wall. Without talking, read each others notes. When you see two things that go together, move them next to each other. If they say EXACTLY THE SAME THING put them on top of each other.
  17. 17. KJ - Step 4 Discuss the groups and name them. Don’t worry about getting the names exactly right, you can work on that later. Look for any orphans – find a place for them or make them a group of one.
  18. 18. KJ - Step 5 Use your dot stickers to vote on the notes or groups you think are most important to your audiences. You can put more than one dot on the same note. A dot on an individual note counts as a vote for the whole group too.
  19. 19. Using KJ for Information Architecture Start by identifying and prioritizing your audiences. Find participants from those audiences. OR people who know their needs well and can role play. Consider doing both and comparing the results.
  20. 20. KJ Method 1. Gather 4-7 people for ~1 hour 2. Start with focus question 3. Put opinions (or data) onto Sticky Notes get the real sticky notes one answer per note use a fat-tipped marker 4. Put Sticky Notes on the wall 5. Group similar items (without talking) 6. Discuss & Name the groups 7. Vote on priorities
  21. 21. Finding holes
  22. 22. Finding holes
  23. 23. VT FINANCIAL AID KJ EXAMPLE
  24. 24. VT FINANCIAL AID KJ EXAMPLE
  25. 25. Organization-oriented or Goal-oriented?
  26. 26. Bottom-Up Instead of Top-Down Site Structure Task Question TaskQuestion Question Task Question Comment Comment Goal Task Motivation
  27. 27. Bottom-Up Instead of Top-Down Don’t start with the buckets at the top and fill them. Site Structure Task Question TaskQuestion Question Task Question Comment Comment Goal Task Motivation
  28. 28. Bottom-Up Instead of Top-Down Don’t start with the buckets at the top and fill them. Start with one bucket of all the tasks, questions and motivations of your audiences. Site Structure Task Question TaskQuestion Question Task Question Comment Comment Goal Task Motivation
  29. 29. Bottom-Up Instead of Top-Down Don’t start with the buckets at the top and fill them. Start with one bucket of all the tasks, questions and motivations of your audiences. See what patterns emerge. Site Structure Task Question TaskQuestion Question Task Question Comment Comment Goal Task Motivation
  30. 30. Nav Bar Survivor
  31. 31. Nav Bar Survivor 1. Imagine you’ve already clicked deeper into the site from the home page.
  32. 32. Nav Bar Survivor 1. Imagine you’ve already clicked deeper into the site from the home page. 2. Nominate links that should always be available no matter where you are on the site. Put them on stickies on the wall.
  33. 33. Nav Bar Survivor 1. Imagine you’ve already clicked deeper into the site from the home page. 2. Nominate links that should always be available no matter where you are on the site. Put them on stickies on the wall. 3. Consolidate any that are closely related.
  34. 34. Nav Bar Survivor 1. Imagine you’ve already clicked deeper into the site from the home page. 2. Nominate links that should always be available no matter where you are on the site. Put them on stickies on the wall. 3. Consolidate any that are closely related. 4. Everyone votes on their top 5.
  35. 35. Nav Bar Survivor 1. Imagine you’ve already clicked deeper into the site from the home page. 2. Nominate links that should always be available no matter where you are on the site. Put them on stickies on the wall. 3. Consolidate any that are closely related. 4. Everyone votes on their top 5. 5. Top 7 are your main navigation, plus “Home”
  36. 36. NAV BAR SURVIVOR
  37. 37. Posterframes
  38. 38. Posterframes 1. Place posters on the walls representing your main landing pages.
  39. 39. Posterframes 1. Place posters on the walls representing your main landing pages. 2. Work from KJ session or other data to place essential content and navigation onto each poster.
  40. 40. Posterframes 1. Place posters on the walls representing your main landing pages. 2. Work from KJ session or other data to place essential content and navigation onto each poster. 3. Experiment with different groupings and arrangements.
  41. 41. imperial college london – collaborative wireframing
  42. 42. imperial college london – collaborative wireframing
  43. 43. imperial college london – collaborative wireframing
  44. 44. IMPERIAL COLLEGE HOME PAGE WIREFRAME
  45. 45. IMPERIAL COLLEGE LONDON – FINAL DESIGN
  46. 46. Mood Boards
  47. 47. Mood Boards Gather magazines, your own publications, print out websites – anything.
  48. 48. Mood Boards Gather magazines, your own publications, print out websites – anything. Teams of 4-5 make collage posters representing ideas, messages and qualities of the brand that they want the site to express.
  49. 49. Mood Boards Gather magazines, your own publications, print out websites – anything. Teams of 4-5 make collage posters representing ideas, messages and qualities of the brand that they want the site to express. Might start with 3 adjectives on the board.
  50. 50. Mood Boards Gather magazines, your own publications, print out websites – anything. Teams of 4-5 make collage posters representing ideas, messages and qualities of the brand that they want the site to express. Might start with 3 adjectives on the board. Teams present their Mood Boards to the group
  51. 51. MOODBOARDS AT TUFTS ALUMNI
  52. 52. MOODBOARDS AT TUFTS ALUMNI
  53. 53. MOODBOARDS AT TUFTS ALUMNI
  54. 54. Design Consequences
  55. 55. Design Consequences 1. Take 7 minutes to sketch out the home page screen from your KJ session.
  56. 56. Design Consequences
  57. 57. Design Consequences 1. Take 7 minutes to sketch out a screen.
  58. 58. Design Consequences 1. Take 7 minutes to sketch out a screen. 2. After 7 minutes, pass your screen to the person on your left.
  59. 59. Design Consequences 1. Take 7 minutes to sketch out a screen. 2. After 7 minutes, pass your screen to the person on your left. 3. Now pick something on that screen and sketch the screen you see after you click.
  60. 60. Digital Paper Prototyping
  61. 61. Digital Paper Prototyping Same advantages of paper prototype
  62. 62. Digital Paper Prototyping Same advantages of paper prototype Can be easier to prepare and run a usability test
  63. 63. Digital Paper Prototyping Same advantages of paper prototype Can be easier to prepare and run a usability test Easier for team to observe
  64. 64. Digital Paper Prototyping 1. Create wireframes in your favorite graphics program. 2. Project on the wall or share through a screen sharing application. 3. User points to the wall or moves the mouse on the screen and says “click.” 4. Person acting as computer changes the screen, passes control back to the user.
  65. 65. Read more KJ Sessions http://www.newcityexperience.com/general/unlock-the-wisdom-of- your-group-–-host-a-kj-session-for-site-architecture/ http://www.uie.com/articles/kj_technique/ Mood Boards http://en.wikipedia.org/wiki/Mood_board Design Consequences http://www.disambiguity.com/design-consequences-a-fun- workshop-technique-for-brainstorming-consensus-building/ Digital Paper Prototyping http://www.newcityexperience.com/general/usability-testing-hack- digital-paper-prototyping/
  66. 66. Thanks!
  67. 67. Thanks! Please fill out your evaluation forms
  68. 68. Thanks! Please fill out your evaluation forms David Poteet
  69. 69. Thanks! Please fill out your evaluation forms David Poteet dpoteet@newcityexperience.com
  70. 70. Thanks! Please fill out your evaluation forms David Poteet dpoteet@newcityexperience.com Melissa Beaver
  71. 71. Thanks! Please fill out your evaluation forms David Poteet dpoteet@newcityexperience.com Melissa Beaver melissa@newcityexperience.com

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