M sc advanced food marketing finding info


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • http://www.flickr.com/photos/marylkayoe/5214250026/
  • M sc advanced food marketing finding info

    1. 1. MSc Advanced Food Marketing:Finding Resources for ResearchJulia Robinson, Assistant Librarian for SAgE University Library
    2. 2. Overview Today:  Finding Resources for Research  Search strategies  Library Search  Databases and e-journals  Open Access resources Next week:  Managing Citation and Referencing  Keeping up-to-date (citation alerts and RSS)  Good practice guidelines for referencing  Introduction to EndNote University Library
    3. 3. Seven Pillars of Information Literacy ©SCONUL 2007 Seven Pillars of Information Literacy model. Available at: https://www.sconul.ac.uk/groups/information_literacy/diagrams.html. Accessed: 16th October 2012. University Library
    4. 4. Different kinds of information Books Internet Ebooks Journal Maps articles Information resources Government Newspapers reports Conference Standards papers Theses University Library
    5. 5. Information overload? University Library
    6. 6. Search strategy • Logical • Broad and connectors narrow terms (AND, OR, • Related terms NOT) • Synonyms • Truncation HOW • Spellings (conserv*, WHAT Search wom?n) Keywords techniques WHERE WHEN Appropriate Limits • By date sources • By language • Books • By type • Journals • Market data • Statistics • Official docs University Library
    7. 7. Start by breaking down keywordsConsumer behaviour and functional foodsconsumer behaviour functional foods buyer behavior health products customer choice medicinal perishables public attitude fortified cereals University Library
    8. 8. Move on to where, when and how Identify information need Set scope and limits Use appropriate sources effectively University Library
    9. 9. Choosing and using Library resourcesLibrary Search• Books, ebooks, journal articles, eprintsSubject databases• Journal articles and conference papersSpecialist resources• Market data and newspaper content University Library
    10. 10. Improved searching with Library Searchhttp://libsearch.ncl.ac.uk Includes data from the Library catalogue and a range of electronic resources Full and mo Full & mobile views Warning! Not all our resources are covered by Library Search University Library
    11. 11. Understanding databases Database: Database: EJ Collection: Single publisher Multi- Subject publisher specific Scopus Science Direct CAB Abstracts Web of Knowledge Passport GMID Lexis Library Easy to use Cover many subjects Not usually Frequently full-text full-text Not usually full-text Look for the Only one publisher Look for the button button University Library
    12. 12. Recommended resources for your subject http://libguides.ncl.ac.uk/Foodmkt University Library
    13. 13. Our electronic RAS – Remote Applicationresources are Service https://ras.ncl.ac.uk/available any time,anywhere Use Library Resources folder Library Web pages & Library Guide for Food Marketing
    14. 14. Open Access resourcesInstitutional repositories• ePrints (http://eprint.ncl.ac.uk/)• eTheses (https://theses.ncl.ac.uk/dspace/)Subject-specific repositories• OpenDOAR (http://www.opendoar.org/)Open Access journals• DOAJ (http://www.doaj.org/) University Library
    15. 15. Inter-Library Loans (ILL)50 requests (@£1.50) per yearDistance access, use Web ILL • Credit your account – in person, by post, by phone. • Login to the Library catalogue (link in Library Search) • Select Inter Library Loan tab University Library
    16. 16. Using other libraries SCONUL Access Scheme • http://www.ncl.ac.uk/library/about/access/joining/sconul/extra.php • Access and borrowing Check which libraries participate • http://www.access.sconul.ac.uk/members • Borrowing rules vary Register here first • http://www.access.sconul.ac.uk/users_info • Collect SCONUL Access card University Library
    17. 17. Help and support http://libguides.ncl.ac.uk/Foodmkt University Library
    18. 18. Activities for today – compare and contrastPlan your search strategy • Breakdown your keywords • Set your scope and limitsLibrary Search • Find books, ebooks and journal articles (search everything)Scopus • Find journal articles and conference papersSpecialist resources • Choose a relevant resource from the Library GuidesOpen Access resources • Search OpenDOAR or DOAJ University Library