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MSc adv food mktg finding info

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MSc adv food mktg finding info

  1. 1. MSc Advanced Food Marketing Finding and managing academic information MST8011: Finding and Managing academic information Julia Robinson Assistant Liaison Librarian, SAgE Faculty University Library
  2. 2. Programme Today: Finding Information • Dissertation support • Library Search • Subject Guide/databases/specialist resources Next week: Managing Information • Academic integrity/referencing • EndNote University Library
  3. 3. Your plan of action Expand on your research question – what, when, where, how? • http://libguides.ncl.ac.uk/disshelp Use Library Search for books, ebooks and journal articles • http://libsearch.ncl.ac.uk/ Use your Subject Guide to explore ebook collections, databases and specialised resources • http://libguides.ncl.ac.uk/Foodmkt Reference all your sources (use EndNote to help) University Library
  4. 4. Start by breaking down keywords Consumer behaviour and functional foods consumer behaviour functional foods buyer behavior health products customer choice medicinal perishables public attitude fortified cereals University Library
  5. 5. Choosing and using Library resources Library Search • Books, ebooks, journal articles, conference papers, Newcastle University theses Subject databases • Journal articles and conference papers Specialist resources • Government publications, legislation, statistics, market data and newspaper content, UK and international theses University Library
  6. 6. Explore and discover with LibrarySearch Books, articles and much, much more Full and mo Full & mobile views University Library
  7. 7. Our subject guides are packed with resources, news and guidance http://www.ncl.ac.uk/library/subject-support/
  8. 8. Business information Company information • Business Source Premier • FAME (UK) • Amadeus (European) • Oriana (Asia-Pacific) Market research • Mintel (UK) • Passport (Euromonitor international) Statistics University Library
  9. 9. …all our resources are available on or off campus
  10. 10. Can’t find what you need? Reserve a book • Login to Library Search and click Hold/Reserve Use Books on Time to recommend a book • http://www.ncl.ac.uk/library/services/suggestbook.php Use Inter Library Loans • http://www.ncl.ac.uk/library/services/inter-libraryloans/ • Up to 50 requests per year • £1.50 nominal cost to you (we pay remainder) University Library
  11. 11. Keeping up-to-date Alerts/saved searches • Register within databases (Scopus, ProQuest, Business Source Premier) Social media • RSS feeds • Blogs • Twitter http://libguides.ncl.ac.uk/current University Library

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