Strategizing Communication in a (Social) Networked World

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Social media: It\'s about change and opportunity.

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Strategizing Communication in a (Social) Networked World

  1. 1. It’s About Change and Opportunity Neville Hobson, ABC Communicator | Blogger | Podcaster | Social Media Strategist Stockholm, April 16, 2008
  2. 2. Source: http://tangyslice.wordpress.com/2007/09/25/a-web-20-tag-cloud/
  3. 3. The social structure in which technology puts  power in the hands of individuals and communities instead of institutions
  4. 4. Evolution from read-only to read/write and sharing/giving, aka Web 2.0 Disrupting traditional businesses and models New companies, new ideas, new behaviours appearing to leverage the shifts

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