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Signs of Encouragement on the Horizon




Neville Hobson, ABC
www.nevillehobson.com

Manchester, July 1, 2008
 Consumers, citizens, and employees (the
  same thing) have changed
 They don’t trust company-speak
 They fast-forward their PVRs through the
  interruptions
 They pull content that interests them
 They create their own content, original and
  mashups
 They pay attention to (and are influenced by)
  word of mouth
   The emergence of a
    new digital information
    commons
   The reality of a global
    economy
   The appearance and
    empowerment of
    myriad new
    stakeholders
Where
     are
your publics?
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry
Social Media and the PR Industry

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Social Media and the PR Industry

  • 1. Signs of Encouragement on the Horizon Neville Hobson, ABC www.nevillehobson.com Manchester, July 1, 2008
  • 2.  Consumers, citizens, and employees (the same thing) have changed  They don’t trust company-speak  They fast-forward their PVRs through the interruptions  They pull content that interests them  They create their own content, original and mashups  They pay attention to (and are influenced by) word of mouth
  • 3. The emergence of a new digital information commons  The reality of a global economy  The appearance and empowerment of myriad new stakeholders
  • 4. Where are your publics?