2009 FIR Listener Survey - Results


Published on

Preliminary and concise results from the 2009 FIR Listener Survey, conducted April 2009.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

2009 FIR Listener Survey - Results

  1. 1. Neville Hobson, ABC Shel Holtz, ABC May 5, 2009 v1.0 www.forimmediaterelease.biz
  2. 2. <ul><li>Conducted online between April 13-May 1, 2009 </li></ul><ul><li>Gathered listener opinion about The Hobson and Holtz Report podcast aka FIR </li></ul><ul><li>Self-service survey hosted by SurveyGizmo </li></ul><ul><li>35 questions: 28 check/radio button, 7 free-form text for additional input </li></ul><ul><li>Optional for participants to identify themselves </li></ul><ul><li>69 complete valid surveys submitted </li></ul>
  3. 3. <ul><li>Nearly two-thirds of listeners, 61% of you, listen to every episode of The Hobson and Holtz Report </li></ul><ul><li>58% get hold of the MP3 files via iTunes; 16% subscribe to the RSS feed; only 4.35% listen via the Flash player on the website </li></ul><ul><li>Nearly half of you, 48%, listen to FIR on an iPod </li></ul><ul><li>77% of you are men; 32% of you are aged between 25-34, and 31% between 35-54 </li></ul><ul><li>Most of you (48%) are in the USA; 15% are in the UK followed by Australia and Canada at 9% each </li></ul>
  4. 4. <ul><li>The feature you like most is Shel’s and Neville’s commentaries </li></ul><ul><li>Least liked is harder to pinpoint: a majority of you say you like everything  </li></ul><ul><li>58% of you have contributed a comment to the show </li></ul><ul><li>Nearly one-third of you, 30%, are active in the FIR Room on Friendfeed </li></ul><ul><li>48% of you follow FIR on Twitter </li></ul><ul><li>Our sponsors’ contributions to each show attract the attention of 88% of you </li></ul>
  5. 5. <ul><li>FIR Listener Survey </li></ul><ul><li>April 2009 </li></ul>
  6. 6. (Note: The 2009 FIR Listener Survey asked for comment only about The Hobson and Holtz Report podcast.) 65% 38% 29% 25% 13% 12% 12% Percentages rounded.
  7. 7.
  8. 9. 48% 30% 19% 17% 10% 4% 3% Percentages rounded.
  9. 14. Percentages rounded. 95% 75% 62% 49% 43% 36% 22% 17% 17% 17% 13% 26% 1 2 3 4 5 6 7 8 9 10 11 12 (Next slide - Legend.)
  10. 15. Percentages rounded.
  11. 16. 1 2 3 4 5 6 7 8 9 10 35% 28% 17% 10% 7% 6% 6% 4% 4% 7% Percentages rounded. (Next slide - Legend.)
  12. 17. Percentages rounded.
  13. 18. <ul><li>“ Something else,” eg: </li></ul><ul><li>When Shel & Neville can't comment on a report due to lack of time. Also, the shows are much better when Shel & Neville are together than when only one of them is doing the show. </li></ul><ul><li>I'd like to be able to navigate to the different sections while listening on my iPod (e.g. like tracks on a CD). </li></ul><ul><li>I don't like the prerecorded announcements at the start and finish of each episode which list all the ways of contacting FIR. </li></ul><ul><li>The jingles are absolutely awful. When i first heard the news one i thought it was a joke. We really don't need jingles. There is so much waffle and repetition too, especially in the intro. I was listening to the podcast this morning (04/30/09) and it took until 9m30 to get to anything worth listening too. It was all about competition reminders, apologising for prerecording part of it, words from sponsors, telephone numbers to contact you...can't you just give out your website address like other podcasts and say that all the contact details are on there. I bet very few people actually write down the phone numbers. </li></ul><ul><li>Sorry guys I can't bring myself to tick a single box. I like all the component parts. For me you have a very good balance. </li></ul>
  14. 20. http://friendfeed.com/fir
  15. 22. http://twitter.com/fir
  16. 23. 88% 39% 36% 14% 9% 1% <ul><li>Our Sponsors: </li></ul><ul><li>Lawrence Ragan Communications </li></ul><ul><li>CustomScoop </li></ul>Percentages rounded.
  17. 24. Percentages rounded. Top 5 other podcasts that FIR listeners listen to:
  18. 26. <ul><li>“ Other” (43%), eg: </li></ul><ul><li>CEO </li></ul><ul><li>University professor </li></ul><ul><li>Industry analyst social media </li></ul><ul><li>Marketing Manager </li></ul><ul><li>Student </li></ul><ul><li>General Manager </li></ul><ul><li>Executive non profit </li></ul><ul><li>Engineer </li></ul><ul><li>Senior Information Officer </li></ul><ul><li>Social Media Online Publisher </li></ul><ul><li>VP Sales </li></ul><ul><li>Senior writer </li></ul>
  19. 30. The Top 6 countries: 48% 15% 9% 9% 4% 3% 13% Percentages rounded.
  20. 31. <ul><li>“ Other” (13%): </li></ul><ul><li>Austria </li></ul><ul><li>Denmark </li></ul><ul><li>Finland </li></ul><ul><li>Germany </li></ul><ul><li>Hungary </li></ul><ul><li>Netherlands </li></ul><ul><li>Norway </li></ul><ul><li>Portugal </li></ul><ul><li>Thailand </li></ul>
  21. 32. <ul><li>California (15%) </li></ul><ul><li>Minnesota (9%) </li></ul><ul><li>Texas (9%) </li></ul><ul><li>Alabama (6%) </li></ul><ul><li>District of Columbia (6%) </li></ul><ul><li>Illinois (6%) </li></ul><ul><li>Maryland (6%) </li></ul><ul><li>Massachusetts (6%) </li></ul><ul><li>New Hampshire (6%) </li></ul><ul><li>North Carolina (6%) </li></ul><ul><li>Arizona (3%) </li></ul><ul><li>Delaware (3%) </li></ul><ul><li>Florida (3%) </li></ul><ul><li>Georgia (3%) </li></ul><ul><li>Hawaii (3%) </li></ul><ul><li>Mississippi (3%) </li></ul><ul><li>New Jersey (3%) </li></ul><ul><li>New York (3%) </li></ul><ul><li>Ohio (3%) </li></ul>Percentage of U.S. listeners (48% of all listeners): Percentages rounded.
  22. 34. 38% 29% 28% 14% 3% Percentages rounded.
  23. 35. <ul><li>Euprera </li></ul><ul><li>FPRA Florida </li></ul><ul><li>International Listening Association </li></ul><ul><li>Southern States Communication Association </li></ul><ul><li>National Communication Association </li></ul><ul><li>NUJ </li></ul><ul><li>Marketing Society </li></ul><ul><li>Social Media Club </li></ul><ul><li>American Marketing Association </li></ul><ul><li>CMA </li></ul><ul><li>IAB </li></ul><ul><li>Minnesota Interactive Marketing Association </li></ul><ul><li>Chartered Secretaries Australia </li></ul><ul><li>Society of Business Communicators (Queensland) </li></ul><ul><li>Public Affairs Council </li></ul><ul><li>CIMA </li></ul><ul><li>INMA </li></ul><ul><li>CIM </li></ul>“ Other” (29%), eg:
  24. 36. <ul><li>FIR Listener Survey </li></ul><ul><li>April 2009 </li></ul>
  25. 37. <ul><li>FIR: The Hobson & Holtz Report - a twice-weekly show recorded on Mondays and Thursdays with commentary and opinion at the intersection of online communication, business and technology </li></ul><ul><li>FIR Live - a monthly live call-in show hosted at BlogTalk Radio where a topical issue is up for discussion by the two co-hosts and anyone who cares to call in or add an opinion in the chat room </li></ul><ul><li>FIR Cuts - occasional clips from the virtual cutting room floor of The Hobson & Holtz Report. </li></ul><ul><li>FIR Interviews with newsmakers and influencers from the online technology and organizational communication worlds </li></ul><ul><li>FIR Book Reviews aligned with our theme of PR/communications and the online world </li></ul><ul><li>FIR Speakers and Speeches - occasional podcasts of speeches, keynote addresses, breakout sessions, and other recordings from meetings and conferences of interest to PR and communication professionals </li></ul>
  26. 38. <ul><li>The Hobson and Holtz Report first episode on January 3, 2005 </li></ul><ul><li>Co-hosts: Neville Hobson (UK) and Shel Holtz (USA) </li></ul><ul><li>60 mins, twice weekly, Monday and Thursday, recorded via Skype </li></ul><ul><li>Average per-podcast downloads: 1,300 1 </li></ul><ul><li>Global audience 2 Primary: USA, UK, Canada, Australia, continental Europe </li></ul><ul><li>Building community: 2 on-the-ground regular correspondents; 2 occasional contributors; listener comments; Friendfeed Room </li></ul><ul><li>Two sponsors: Lawrence Ragan Communications and CustomScoop </li></ul><ul><li>Libsyn aggregate metrics averaged for all FIR podcast downloads, retrieved May 4, 2009. </li></ul><ul><li>FIR Listener Survey, April 2009. </li></ul>Subscribe free at iTunes
  27. 39. <ul><li>Lawrence Ragan Communications – Serving communicators worldwide for 35 years. </li></ul><ul><li>www.ragan.com </li></ul><ul><li>CustomScoop – Save time with the CustomScoop online clipping service: sign up for your free two-week trial. </li></ul><ul><li>www.customscoop.com/fir </li></ul>
  28. 40. <ul><li>Dan York – reporting from New Hampshire on Thursdays on communication from the technologist’s point of view </li></ul><ul><li>Michael Netzley – reporting from Singapore on Mondays on the communication scene across Asia </li></ul><ul><li>Lee Hopkins – ‘our man in the Adelaide Hills,’ Lee was our first correspondent, reporting from Australia from 2005 until early 2008 </li></ul><ul><li>David Phillips – occasional reports from the shadows of Stonehenge in England </li></ul><ul><li>Eric Schwartzman – occasional reporting from Los Angeles, the entertainment capital of the world </li></ul><ul><li>Sallie Goetsch – doses of reality from The Podcast Asylum </li></ul>
  29. 42. <ul><li>Comment Lines: +1 206 222 2803 +44 20 8133 9844 </li></ul><ul><li>Skype: fircomments </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Blog: www.forimmediaterelease.biz </li></ul><ul><li>FIR Room on Friendfeed: friendfeed.com/fir </li></ul><ul><li>Twitter: twitter.com/fir </li></ul><ul><li>FIR Live: </li></ul><ul><li>www.blogtalkradio.com/fir </li></ul>Add your voice to FIR: Send in a comment!