10 Trends That Matter (and other stuff)


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Presentation at EUPRERA Symposium 2010 in Gent, Belgium, Feb 25, 2010.

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  • 10 Trends That Matter (and other stuff)

    1. 10 Trends That Matter(and other stuff)<br />Neville Hobson<br />Head of Social Media Europe<br />WCG London<br />February 25, 2010<br />
    2. http://twitter.com/jangles <br />
    3. 10 Trends That Matter<br />Customers are co-shaping your reputation every day<br />You know exactly where conversations are occurring, who has influence, and why<br />You know which types of social media are preferred by your customers<br />You know that leaders will identify issues before they become critical<br />You realize that less than 1% of a customer’s time is spent purchasing a product<br />You realize that media has already changed<br />You realize customers want to do three things to help each other<br />You understand ethical behavior is a key part of maintaining trust<br />You leverage the world’s greatest operating system – the web – internally<br />You are an active participant in how the world is changing<br />
    4. http://www.gapingvoid.com/Moveable_Type/archives/2007_05.html<br />
    5. Reality<br />
    6. http://www.gartner.com/DisplayDocument?id=1092512<br />Innovation Can Be Confusing in Real Time<br />
    7. Top 10 Online Influence Areas<br />
    8. The Formula for Success is Simple<br />Knowledge- Understand the marketplace<br />Clarity on trends, best practices<br />Educate and raise awareness<br />Clarity- Listen and learn with precision<br />Most quantitative area we’ve ever had to analyze<br />Influence- Identify the exact locations of influence and influencers<br />No guessing<br />Content- Focus on content syndication and conversations<br />Web sites are locations for content you want to share widely<br />
    9. Why Care About Social Media?<br />It’s about knowing<br />Where the conversations are happening<br />What your share of the conversations is<br />What the conversations are that you could / should be in<br />Who the key influencers are who can help build your brand<br />It’s about expanding your news flow<br />Simple syndication – distribute news via basic sharing tools (eg, Twitter and Facebook)<br />It’s about understanding communities<br />Which groups, forums and networks matter?<br />Who drives share of conversation in these communities?<br />What are the next steps in driving relationships?<br />It’s about leveraging existing contentand improving your natural search<br />
    10. In Summary…<br />Listen – know your customer’s world online with precision<br />Learn – make it easy to have all news at your fingertips<br />Focus on actionable insights – what exactly can inform your strategy<br />Identify who drives share of conversation – know the exact rank order of each influencer online<br />Expand your reach with a clear focus – launch a new way to add value and engage with your customers/ communities<br />
    11. Do You Know?<br />How, where and when does she discuss your/your client’s brand online?<br />With whom?<br />Do you know? With precision?<br />http://picasaweb.google.com/lh/photo/ymWsJfDtfBl08zzMMxAkkg<br />
    12.  <br />Neville HobsonHead of Social Media, EuropeWCG<br />25 Southampton Buildings, London WC2A 1AL, UKdirect+44 7824 33 7000 skype nevonskype<br />twitterjanglesemailnhobson@wcgworld.com<br />blog.wcgworld.com<br />