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A presentation byFrank RumbauskasNew York Times Best-Selling AuthorIs Cold Callingan Addiction?
Thats the questionIm asking today:Is cold callingan addiction?
First, a bit of background…because there are   3   varieties of cold callingaddicts - the first two are related because on...
“Tradition" type."Because thats                                                   …and so on down the line the way wevealw...
The “Addict."This type of salesperson frequently starts outas the "tradition" type, who has been taught bysales managers t...
But, eventually….These sales reps spend many years of theirsales careers cold calling. They fall into a comfort zone, they...
The addicts are all fighting each other forthat measly 20% - only 1   Heres the problem:   out of 5 prospective           ...
To make matters worse, theymanage to get a sale fromcold calling just often enoughto convince themselves thatits "working,...
And each time they do makea sale, they feel that rush,just like any other kind ofaddict, and they fall rightback into the ...
The Macho Man“Real men" cold calland if you make saleswithout cold calling, itsomehow doesnt reallycount.
In summary, if youre suffering                                    from the cold calling addiction,                        ...
Thank You For Reading!For a FREE 37-page PDF preview of the Never      Cold Call Again system, please visit           www....
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Cold Calling: Is It An Addiction?

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Is cold calling an addiction? This author and business owner thinks so and believes that salespeople get hooked on cold calling out of fear of the unknown. Break the cold calling addiction once and for all!

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Cold Calling: Is It An Addiction?

  1. 1. A presentation byFrank RumbauskasNew York Times Best-Selling AuthorIs Cold Callingan Addiction?
  2. 2. Thats the questionIm asking today:Is cold callingan addiction?
  3. 3. First, a bit of background…because there are 3 varieties of cold callingaddicts - the first two are related because oneeventually morphs into the other, and the thirdis another story altogether.
  4. 4. “Tradition" type."Because thats …and so on down the line the way wevealways done it." …who learned it from their bosses …who learned it from their bosses ….taught cold calling by their bosses
  5. 5. The “Addict."This type of salesperson frequently starts outas the "tradition" type, who has been taught bysales managers that there is absolutely,positively no other way to prospect otherthan by making cold calls.
  6. 6. But, eventually….These sales reps spend many years of theirsales careers cold calling. They fall into a comfort zone, theyget complacent and become satisfied with barely meetingtheir quotas - and the income that comes with only makingquota - and they begin to fear thevery thought of tryingsomething different."What if itdoesnt work?”
  7. 7. The addicts are all fighting each other forthat measly 20% - only 1 Heres the problem: out of 5 prospective Making cold calls is very much buyers! becoming a zero-sum game. 80% of American business decision makers wont buy from a cold call. Study by Kenan-Flagler Business School (University of North Carolina)
  8. 8. To make matters worse, theymanage to get a sale fromcold calling just often enoughto convince themselves thatits "working," and so theycontinue the addiction.In reality, what theyre doingis fighting a zero-sum gamewith their peers, while thosewho have opened their mindsto alternative methods of leadgeneration are having aneasy time picking up saleafter sale after sale from the80% who reject cold calls.
  9. 9. And each time they do makea sale, they feel that rush,just like any other kind ofaddict, and they fall rightback into the pattern ofmaking cold calls tofind the next sale.
  10. 10. The Macho Man“Real men" cold calland if you make saleswithout cold calling, itsomehow doesnt reallycount.
  11. 11. In summary, if youre suffering from the cold calling addiction, you need to break it and move on toward other, more modern, more effective methods of finding prospects - things like social media and LinkedIn, online lead generation, publicity, effective networking, and the myriad of other lead generation strategies that blow the doors off of old, antiquatedcold calling any day of the week.
  12. 12. Thank You For Reading!For a FREE 37-page PDF preview of the Never Cold Call Again system, please visit www.nevercoldcall.com © Copyright 2012 by FJR Advisors. All rights reserved.

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