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Effective website design requires input from a variety of sources, but none so vital as that of the site's users themselves. Website analytics, set up and maintained well, are the ultimate user feedback mechanism and will identify the successes and failures of visual design and information architecture. This presentation will demonstrate the design-collect-evaluate-redesign process York University used to re-develop the most fundamental aspects of its Future Student web presence. Through this example, we will see how analytics data chronicled user interactions and how the design was re-worked to respond to them.
What can you take away from this presentation?
- A successful design-collect-evaluate-redesign process
- Better, more in-depth use of analytics
- Data-driven design approach