Advancing Analytics: Generating unprecedented Business Perspective & Customer Transparency

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NeutrinoBI's Solution Provider Session from the Gartner BI & Analytics Summit in London on Tuesday 11th March 2014:

The only person who can tell British retailers not only where their customers’ shop on their website, but also what they bought on the competitions’ – Founder Polly Gowers shares her perspective on Everyclick’s completely new approach to customer transparency, enabled by a groundbreaking, smart data discovery & analytics solution from NeutrinoBI and Kognitio.

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Advancing Analytics: Generating unprecedented Business Perspective & Customer Transparency

  1. 1. Advancing Analytics: Generating unprecedented Business Perspective and Customer Transparency
  2. 2. 13 March 2014 | Slide 2 Smart Solution, Smarter Insights In-Memory Analytical Platform Data Discovery & Visualization + Solution that is enabling Everyclick to monetize data by providing cross retail analysis
  3. 3. 13 March 2014 | Slide 3 Introducing Polly Gowers, OBE
  4. 4. 13 March 2014 | Slide 4 Everyclick’s insights How we are using data to drive our business Polly Gowers, OBE @pgowers #digitalgiving
  5. 5. 13 March 2014 | Slide 5 About Give as you Live • A new source of recurring donations generated without supporters spending additional cash • £27m retail spend • 42,000 shoppers • Over 400 charities earning over £25 per shopper per year • Over 3,000 retailers including ASOS, Amazon, Expedia, Argos and John Lewis • High retention with 64% of 2012 shoppers having shopped in 2013 • Voted "Best Giving Platform 2013" by IOF members, Smarta 100 Business of the Year 2013 and "The Most Promising Internet Company" at Internet World 2013
  6. 6. 13 March 2014 | Slide 6 The online economy continues to grow
  7. 7. 13 March 2014 | Slide 7 @pgowers The affiliate marketing industry In 2012, £814m was spent on affiliate marketing delivering over £9bn in sales
  8. 8. 13 March 2014 | Slide 8 Give as you Live works with over 3,000 retailers Donates up to 2.75% Donates up to 7.5% Donates 1% Donates up to 3% Donates 2.5% Donates up to 1.75% Donates 1% Donates up to 6.5% Donates 2.5% Donates 1.5% Donates 2% Donates up to 1.5% Donates 1.5% Donates 1% Donates up to 6% Donates 1% Donates 0.5% Donates up to 1.75%
  9. 9. 13 March 2014 | Slide 9 How Give as you Live works
  10. 10. 13 March 2014 | Slide 10 How Give as you Live works
  11. 11. 13 March 2014 | Slide 11 How Give as you Live works I searched for my holiday….
  12. 12. 13 March 2014 | Slide 12 How Give as you Live works Cost £2,044 Donation £61.34
  13. 13. 13 March 2014 | Slide 13 The donations add up… iPad Mini Cost: £359.99 Raises: £3.60 Donations £15.74 Chanel Cost: £79.99 Raises: £2.00 MacBook Cost: £949.00 Raises: £9.49 Red Dress Cost: £65.00 Raises: £0.65
  14. 14. 13 March 2014 | Slide 14 The donations add up… It’s really easy – 2 clicks and you’re supporting your favourite charity with over 3,000 retailers
  15. 15. 13 March 2014 | Slide 15 We have no time to invest and no infrastructure for answering business questions Budget & Resource constraints
  16. 16. 13 March 2014 | Slide 16 Our solution • Instant access • Granular data • Train of thought analysis • New data sources (e.g. facebook, email) • The why and the how answered • Budget that grows with our success and not before • Handover to my technicians • No capital investment
  17. 17. 13 March 2014 | Slide 17 Kognitio Cloud VPNVPN £0 £200,000 £400,000 £600,000 £800,000 £1,000,000 £1,200,000 £1,400,000 201111 201112 201201 201202 201203 201204 201205 201206 201207 201208 201209 201210 201211 2011 2012 AxisTitle Total Order Value 0 months 1 month 2 months 3-6 months 7-11 months >11 months Freq Year Order Date Order Value First Shopped DATA PORTAL
  18. 18. 13 March 2014 | Slide 18 We can see what is driving our business
  19. 19. 13 March 2014 | Slide 19 We can see what is driving our business
  20. 20. 13 March 2014 | Slide 20 Digging into the data to improve performance
  21. 21. @pgowers Gartner Neutrino Video 2 minute presentation time
  22. 22. 13 March 2014 | Slide 22 …AND using data to drive our PR
  23. 23. 13 March 2014 | Slide 23 Thank you for listening Thank You! Polly Gowers, OBE. @pgowers #digitalgiving Being able to access and understand data is helping us make smart business decisions
  24. 24. THANK YOU! Any Questions? @NeutrinoBI - PL 17 @Kognitio - S 10
  25. 25. #SmartBI #GartnerBI

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