Neuromarketing web revolution-trends Social media publicité Montréal


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Neuromarketing web revolution-trends Social media publicité Montréal

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Neuromarketing web revolution-trends Social media publicité Montréal

  1. 1. The future is NOT about emerging technologies But about emerging culture practices Henry Jenkens By J.Edine:
  2. 2. New Social Paradigm end of ‘ shut up and buy’ Generational cataclysm A Reverse Revolution
  3. 3. <ul><li>Unilateral and intrusive mass marketing, as we have seen in recent decades gave way to a new communication between brands and consumers: &quot;shut up and buy&quot; no longer works </li></ul>This is the spill-over effect By J.Edine:
  4. 4. By J.Edine:
  5. 5. Marketing + Evolution = SEING THE UNSEEN THE REVOLUTION : From prosumption to fractal Marketing By J.Edine:
  6. 6. The social media revolution: Distributors are becoming new “ virtual manufacturers ”
  7. 7. Companies have spent the best par the last decades re-engineering JUST business processes
  9. 9. Opportunities SLID BY because old-fashioned thinkers still believe they know everything they need to know about customers?
  10. 10. Until a new socio-quake hit
  11. 11. Birth of the NEW INTELLIGENT CONSUMER DIALOGUE: the shared dialogue the NEW brain-to-brain shared emotion By J.Edine:
  12. 12. THE NEW SOCIAL MEDIA REVOLUTION The new Consciousness paradigm
  13. 13. <ul><li>Emerging social networks, content-driven and </li></ul><ul><li>written by consumers force today’s brand to submit </li></ul><ul><li>and respect to this new social order . </li></ul>A reverse perception : The digital world is not virtual
  14. 14. <ul><li>The new social paradigm yields to a new reform: the fading of the consumer entity and the birth of new entity called community. No longer do we address to the world as me world but as our community. As unilateral way succumbs to the community, brands have no other options but to surrender or die . </li></ul>
  15. 15. <ul><li>Our community is a culture </li></ul><ul><li>is delocalized </li></ul><ul><li>is dematerialized (virtual library, self implication, interaction) </li></ul><ul><li>is analogous (a parallel life: Avatar, Second Life etc.) </li></ul><ul><li>is creative and collaborative </li></ul><ul><li>is nomadic ( Smartphone, iphone Laptop, Netbook etc.) </li></ul><ul><li>is exhibitionist (a world where I’m the hero , the my digital life king ) </li></ul><ul><li>is personalized (my site, my blog, my photo, my mp3, my video) </li></ul><ul><li>is a community (multi players online gaming, c asual ) </li></ul><ul><li>is competitive ( a constant auto-evaluation/valuation) </li></ul>
  16. 16. <ul><li>It’s a culture of sharing </li></ul>
  17. 17. <ul><li>Passive contribution Listen read watch </li></ul>Active contribution write create share
  18. 18. <ul><li>Editorial revolution </li></ul>
  19. 19. <ul><li>From influential opinion to community opinion With the very recent emerging social networks, consumer has changed dramatically. The community is now more expressive . </li></ul><ul><li>Community now speaks to brands. But part of this one to one community’s communication among each other. Community now TRUSTS more their peer’s opinions not the expert opinion. </li></ul>
  20. 20. <ul><li>1- Access to non expert content 2- Access to self-validated content 3- Community content exchange 4-personalized content design 5-Collabotative access and content participation 6-Content manipulation </li></ul>
  21. 21. <ul><li>The buzz era: End of traditional cliché s </li></ul>
  22. 22. <ul><li>One challenge faces the brand today: </li></ul><ul><li>in addition to adapting to these new forms of communication and the new message emission discharge, brands owner would have to learn how to channel it, or at least follow what is said. </li></ul>
  23. 23. <ul><li>Regardless of consequences, when two community members are discussing a brand in a private, they buzz it by exposing it other communities on the Internet, openly and for all. The user-generated content develops and amplifies all messages, both positive and negative. </li></ul><ul><li>This is the new BUZZ of the 21 st century: </li></ul><ul><li>A community generated W.O.M marketing and the era </li></ul>
  24. 24. <ul><li>We are a community, we breath a social dopamine. Data is our new high octane fuel, it’s expensive, we choose who to share it with. </li></ul>
  25. 25. <ul><li>We are primarily egocentric </li></ul><ul><li>We’re foremost a community </li></ul><ul><li>We’re a community of exhibitionists </li></ul><ul><li>We’re a medium of integration </li></ul><ul><li>We’re a vector of modernity </li></ul><ul><li>We’re the new democracy </li></ul><ul><li>How many friends on hi5 u got? </li></ul><ul><li> </li></ul>
  26. 26. <ul><li>Our Future is more and more fragmented and aggregated </li></ul>By J.Edine:
  27. 27. <ul><li>We now pay more to express ourselves, and less to consume, soon advertising becomes irrelevant </li></ul>
  28. 28. <ul><li>Your assumption is TOXIC to your brand success Your brand now belongs to us , and we’re changing it via (networks, forums, reviews, blogs, reviews ...) Save your CLICHES, get real, GET SOCIAL : save your brand from falling, save your breath, BUZZ it right, U digg? </li></ul>
  29. 29. <ul><li>Social media, by default means being open , follow the rule of transparency or die </li></ul>
  30. 30. <ul><li>The end of the web , age of thrusters </li></ul>
  31. 31. <ul><li>Websites will soon become just launching tarmacs. We no longer need to revisit. </li></ul><ul><li>They are important, as one who speaks to the importance, but we have no reason to find ourselves in front of him to hear him speak. We can also read, listen see other video ... </li></ul>
  32. 32. <ul><li>The model we believed to be stabilized will soon collapse. It will perhaps be e-shops, localized points of material reality, but for everything else, for all that is digitized, the entry point located will no longer have a meaning. </li></ul><ul><li>The information will be everywhere in a state of fluidity and ubiquity. Links will be reorganized dynamically, bi-directionally , much like the signals into the brain. </li></ul>
  33. 33. <ul><li>We'll push data into the global flow. To some, resolving the pipeline will suffice, others will send their blogs to satellites into geo-stationary orbit , other short messages micro-blogging, just links, smiles, impressions, while others will ship spacecraft to explore the infinite, large text and perhaps deeper. Time thrusters has come. </li></ul>
  34. 34. <ul><li>This, will soon be gone too </li></ul>
  35. 35. <ul><li>But don’t worry, there will soon be a new paradigm shift to will revolutionize this paradigm shift… </li></ul><ul><li>All you must do is be ahead of it , as it unfolds </li></ul>
  36. 36. <ul><li>Hope you enjoyed this escape into the future If you need a pilot or a co-pilot (individualism is irrelevant) with a forward-thinking vision on your team, I ’ d like to hear from you. Communicate with me on LINKEDIN or email: [email_address] </li></ul>By J.Edine: