The Disruptive Power Of Choice Rosa Garcia 1

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  • 06/08/09 06:48 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • The Disruptive Power Of Choice Rosa Garcia 1

    1. 1. Rosa García Vice President Consumer and Online Microsoft Western Europe
    2. 3. Wēi Peligro Jī Oportunidad
    3. 4. “ Insanity is doing the same thing over and over again and expecting different results” Albert Einstein
    4. 5. XXI Century Economy <ul><li>Vertical integration </li></ul><ul><li>Traditional assets </li></ul><ul><li>Size matters </li></ul><ul><li>Information is expensive and limited </li></ul><ul><li>Broad time to market </li></ul><ul><li>Disintegration: Focus on core business </li></ul><ul><li>Talent, R&D, brand, relationship </li></ul><ul><li>Size doesn’t matter </li></ul><ul><li>Easy access to information </li></ul><ul><li>Cycle acceleration </li></ul>XX Century Economy
    5. 6. “ Because the purpose of business is to create a customer, a business has two, and only two , basic functions: marketing and innovation .” Peter Drucker
    6. 7. Global businesses Mobility and always on Transparent organizations New workforce Working with virtual teams Find information Better results faster Internal process optimization People
    7. 9. All of my facets (Many Me’s) My social connections (Me amongst We)
    8. 14. photos IM games chat video news blogs email music YOU
    9. 15. Bringing People and Technology Together
    10. 17. <ul><li>Crisis: Change & Innovation is the recipe </li></ul><ul><li>Embrace the New World of Work </li></ul><ul><ul><li>Extend Operations Excellence </li></ul></ul><ul><ul><li>Improve Relationship Excellence </li></ul></ul><ul><li>Customer is the King </li></ul><ul><ul><li>Know the mutant customer </li></ul></ul><ul><ul><li>Try new experiences marketing </li></ul></ul><ul><ul><li>Personalization is the key </li></ul></ul><ul><ul><li>Community matters </li></ul></ul><ul><ul><li>They want it all… and want it for free </li></ul></ul><ul><ul><li>Integration is the name of the game </li></ul></ul>
    11. 18. “ You can not control de waves – so learn to surf”
    12. 19. [email_address] +34 91 391 99 50

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