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9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund               - Informationsveranstal...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund               - Informationsveranstal...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund               - Informationsveranstal...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund               - Informationsveranstal...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund               - Informationsveranstal...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund               - Informationsveranstal...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund                 - Informationsveranst...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund               - Informationsveranstal...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund               - Informationsveranstal...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund               - Informationsveranstal...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund               - Informationsveranstal...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund               - Informationsveranstal...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund                - Informationsveransta...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund                - Informationsveransta...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund                - Informationsveransta...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund               - Informationsveranstal...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund                - Informationsveransta...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund               - Informationsveranstal...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund               - Informationsveranstal...
9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund               - Informationsveranstal...
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Präsentation: 9. Erfahrungsaustausch Stadtmarketing (IHK Dortmund)

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Christian Czech
http://neunzehn80.de
http://www.heldenteam.com

Published in: Business
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Social Media - IHK Dortmund

  1. 1. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - Social Media social - local - mobile Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  2. 2. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - Social Media Revolution 2011 http://www.youtube.com/watch?v=3SuNx0UrnEo Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  3. 3. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - Social Media Marketing Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  4. 4. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - Plattformen im Social Web Maybe - One To Rule Them All: Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  5. 5. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - Facebook Entwicklung August 2009 bis August 2011 20 Millionen 10 Millionen 3,5 Millionen August 2009 August 2010 August 2011 September 2011 - 21 Millionen Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  6. 6. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - Facebook Möglichkeiten: Facebook-Seite Pinnwand Info-Tab Fotos / Videos Veranstaltungen Notizen Ziele: Kommunikation / DialogVerwertung von bestehendem Content Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  7. 7. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - Facebook Möglichkeiten: Facebook-Places Voraussetzung: Ort bei Facebook verfügbarNutzer checken in lokalem Geschäft ein: Verbreitung im Newsfeed der Freunde ggf. Facebook-Deals (Belohnungen für Check-Ins) Interemotion Werbeagentur GmbH Christian Czech Zum Pier 63a, 44536 Lünen Online-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  8. 8. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - Facebook Möglichkeiten: Facebook-Ads Anzeigenschaltung innerhalb von Facebook Ausrichtung auf Interessen der Nutzer möglich Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  9. 9. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - Facebook Möglichkeiten: Facebook-Apps extern programmierte Inhalte können via iFrame und Facebook-App in die Facebook-Seite integriert werden oder auf einer separaten Canvas-Page dargestellt werden Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  10. 10. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - Facebook Möglichkeiten: Social Plugins Like-Box Like-Button Facebook-Connect Kommentare ... Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  11. 11. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - Facebook Überblick: Facebook-Ads Zusammenspiel der Social Plugins einzelnen Elemente 3 1 2 Facebook-Seite Facebook-Apps 1 FB-Nutzer werden zu Fans Facebook-Places 2 Fans nehmen an Kampagne teil 3 Fans laden Freunde ein / Zyklus beginnt von vorn Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  12. 12. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - Location Based Services Standortbezogene Dienste (engl. Location Based Services) sind mobile Dienste, die unter Zuhilfenahme von positionsabhängigen Daten dem Endbenutzer selektive Informationen bereitstellen oder Dienste anderer Art erbringen. Quelle: Wikipedia Sind meine Wo bin ich? Freunde hier? Unternehmen im Umkreis. Wo sind meine Freunde? Deals im Umkreis. Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  13. 13. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - Foursquare Foursquare ist ein Location Based Service mit integriertem Social Network, mit dem User 1 Ort (Venue) beanspruchen ihren Freunden per Check-In an unter- schiedlichen Locations 2 Foursquare-Deal erstellen mitteilen können, wo sie sich gerade befinden. 3 Nutzer checken in Ihrem Venue ein Je nach Häufigkeit der Check-Ins werden die 4 Nutzer lösen Ihren Deal ein User mit sogenannten Badges (digitalen 5 Verbreitung innerhalb von Foursquare (zusätzlich über Facebook und Twitter) Auszeichnungen) belohnt. 3 4 5 Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  14. 14. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - MicrobloggingMikroblogging ist eine Form des Bloggens, bei der die Benutzer kurze, SMS-ähnliche Textnachrichten veröffentlichen können. Die Länge dieser Nachrichten beträgt meist weniger als 200 Zeichen. Die einzelnen Postings sind entweder privat oder öffentlich zugänglich und werden wie in einem Blog chronologisch dargestellt. Quelle: Wikipedia Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  15. 15. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - Twitter Twitter ist eine Anwendung zum Mikroblogging. Es wird auch als soziales 1 Textnachrichten (Tweets) mit maximal 140 Zeichen Netzwerk oder ein meist öffentlich einsehbares Tagebuch im Internet 2 Nachrichten erscheinen bei allen Nutzern, die dem Absender folgen (Follower) definiert. Privatpersonen, Organisationen, 3 Jeder Nutzer erhält die Tweets von Personen, denen er folgt (Following) Unternehmen und Massenmedien nutzen 4 Hashtags (#) unterstützen die Wichtigkeit bestimmter Begriffe Twitter als Plattform zur Verbreitung von kurzen 5 tendenziell in Zukunft weniger relevant, da Kooperation mit Google beendet Textnachrichten im Internet. 6 Integration Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  16. 16. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - Mobile Tagging Der Begriff Mobile Tagging beschreibt den Vorgang, bei dem mit Hilfe der Kamera eines Mobilgerätes ein Code von einem Objekt, einer Zeitschrift oder einem Display ausgelesen wird. Üblicherweise werden als Codes verschiedene 2D-Barcodes verwendet. In den Codes können verschiedenste Datenformate gespeichert werden. Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  17. 17. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - QR-Codes Der QR-Code (Quick Response, „schnelle Antwort“) ist 1 Verbindung zwischen Online- und Offline-Welt ein zweidimensionaler Strichcode, der 1994 in Japan entwickelt wurde. 2 Inhalte: URL, Telefonnummer, SMS, Email, Text, Google Maps ... 3 Ausgabeformate: JPEG, PNG, TIFF, EPS ... 4 Funktionsweise Weitere Infos unter: http://www.3gvision.com/pr24.html Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  18. 18. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - QR-Codes - Praxisbeispiel http://www.youtube.com/watch?v=fGaVFRzTTP4 Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  19. 19. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - Ihr persönlicher Ansprechpartner Christian Czech Online-Marketing & Social-Media Interemotion Werbeagentur GmbH Zum Pier 63a, 44536 Lünen www.interemotion.com www.facebook.com/Interemotion.Werbeagentur Tel.: +49 (0)231/98 980-866 Fax: +49 (0)231/98 980-177 christian.czech@interemotion.com www.facebook.com/ChristianCzech Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur
  20. 20. 9. Erfahrungsaustausch Stadtmarketing | 22. September 2011, 19 Uhr | IHK zu Dortmund - Informationsveranstaltung für Werbegemeinschaften und Stadtmarketingorganisationen - Vielen Dank. Für Fragen stehe ich im Anschluss gern noch zur Verfügung. Interemotion Werbeagentur GmbHChristian Czech Zum Pier 63a, 44536 LünenOnline-Marketing & Social-Media www.interemotion.com | www.facebook.com/Interemotion.Werbeagentur

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