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Bienvenido a Peru Peru is located around the central portion of South America and is known as the basket of civilization for all of South America. Peru dates back into antiquity and is a fun and interesting place to explore. Peru itself is one of the top twenty largest countries in the world and is populated by over 30 million people. The main source of employment in Peru is of manual labor trades such as mining and fishing. Trade is very important, because the country has a rich collection of natural resources that make it unique in South America.
Legal Environment The legal environment of Peru is based on a civil law legal system. Peru’s legal system is comprised of many levels of courts Supreme Court Superior Court Specialized Courts Justice of the Peace Courts
Political Environment The political system of Peru is based on a constitutional republic system. The structure closely resembles that of the United States (i.e., the head leader of Peru’s political system is the President Ollanta Humala Tasso ) Succeeding the President are two Vice Presidents: Marisol Espinoza Cruz & Omar Chehade Cabinet of ministers The President selects a Prime Minister to preside over the rest of the ministers
Cultural Environment Peru’s culture developed through the combination of the indigenous Inca culture and Spanish conquistadors culture. The cultural environment of Peru is inspired by Language Official languages are Spanish and Quechua Religion 90% Roman Catholic Food Peruvian food has 468 different registered typical dishes The national culinary dish is cuy, or roasted guinea pig. It is served whole, with the head and feet intact. Music The national instrument charango, which is a type of mandolin, predominate the native Peruvian music.
Economical Environment Developing economy based on the export of raw natural resources Peru’s economy would greatly benefit from the reduction of imported goods and the transition into a self-sustainable country.
Textiles and Apparel The major fibers produced by Peru are high quality cotton and Alpaca The finest cottons in the world, Pima and Tanguis are Peruvian 2 of 5 varieties which are produced there Peru also produces alpaca as a specialty textile and is the leading provider of 80% of the world production
Textiles and Apparel The skilled workforce of the Peruvian textile and apparel industry has led to the production of high quality cotton. Peru’s workforce has also perfected the “weaving and knitting” process used to make cotton The cost of producing textiles in Peru is very profitable
Textiles and Apparel The quality, reliability, and time to market of Peruvian textiles make them a desired product and an excellent economic resource for Peru.
The New Face of Denim Benjamin Bratt, an American actor, comes from a close-knit Peruvian family. He is most famous for his role as “Rey Curtis” on the TV series Law & Order. Benjamin has recently accepted an offer to be the new face of our jean-denim company. This business strategy hopes to increase the demand, sales, and revenue for our company just as he dramatically increased ratings for his hit show.
Peru Moda 2012 International Trade Show of Textile, Apparel, Footwear and Jewelry PeruModa is the main event of the Peruvian fashion industry It showcases the best of the Peruvian export supply in apparel, footwear, accessories and jewelry Here, you will learn about the advantages of the Peruvian fashion industry in terms of quality, design, competitive costs, response-to-client capacity and product development. PerúModa also promotes the direct contact between the Peruvian export companies and the international buyers from all five continents.
Why Peru? Peru has a well-blended mix of a skilled workforce Low cost to production Well placed port cities, that result in the production of high-quality, low-cost textiles. The quality, reliability, and time to market of Peruvian textiles make them a desired product and an excellent economic resource for Peru.
References Select Latin America. (n.d.) Peru: History and Culture. Retrieved from http://www.selectlatinamerica.co.uk/destinations/peru /history YNFX. (May 28, 2008) Peru has Latin America`s lowest textile industry. Retrieved from http://www.yarnsandfibers.com/preferredsupplier/ne ws_fullstory.php?id=15448 Peru’s Textile and Apparel Industry. (2008, March). In International Business Wiki. Retrived from http://internationalbusiness.wikia.com/wiki/Peru%27s_ Textile_and_Apparel_Industry
References Glade, William P, and Udel, Jon G. (1968). The Marketing Concept and Economic Development: Peru. Journal of Inter-American Studies, 10(4), 533- 546. Available from JSTOR Website: http://www.jstor.org/stable/165315 Background on Peru. (2010). In The advocates for human rights. Retrieved from http://www.theadvocatesforhumanrights.org/Back ground_on_Peru.html