Affiliate Sign-Up, Pay Out, and Conversion Rates

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A presentation given at the PubCon conference in Las Vegas Oct 2012 by Chris Kramer. Data is shared about how advertisers currently value their affiliate marketing program.

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  • Top 10% of affiliates
  • Top 10% of affiliates
  • Affiliate Sign-Up, Pay Out, and Conversion Rates

    1. Benchmarking Affiliate Data Presented by: Chris Kramer
    2. Who Am I?• Affiliate Industry since 1998• Worked on more than 50 affiliate programs• Brands like Red Roof Inn, Total Gym, Dick’s Sporting Goods, etc• Affiliate Benchmarks launched in 2006
    3. Benchmark Data• More than 7500 affiliates surveyed• More than 2000 advertisers surveyed• Largest affiliate research project ever• 32 questions• Partners include CJ, Linkshare, Google, Impact Radius, PMA, A4U, and more than 20 others
    4. AFFILIATE DATA 2012
    5. What does a typical affiliate look like? 63% 37% Male Female 72.4% 21.8% 25-54 55+72.7% 27.3%PT / Hobby Full Time
    6. How Big?Majority 1-4employees
    7. How Much?
    8. How Do You Do It?
    9. Are You Social?
    10. What Matters Most?
    11. Favorite Network?
    12. Most Successful Affiliates 72% of high income affiliates use SEO
    13. Most Successful Affiliates 63% of high income affiliates using email / newsletters
    14. AVERTISER DATA 2012
    15. Meeting Expectations 2/3rds Meeting or Exceeding Expectations
    16. Customer Makeup Most customers similar or better from Affiliates
    17. Next Year’s Budget
    18. What Affiliates Do Advertisers Want?
    19. ThanksChris@NetX.com

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