ARE SMALL BUSINESSESREADY FOR MOBILE?WE SURVEYED 500SMALL BUSINESSOWNERS < 100 EMPLOYEES HAVE A HAVE A WEBSITE STAND-ALONE MOBILE WEBSITE HAVE A MOBILE- (LAYOUT DESIGNED FOR FRIENDLY WEBSITE MOBILE PHONE SPECIFICALLY) 60% 26% 14% of those SAW AN INCREASE SOMEWHAT OR STRONGLY IN NEW BUSINESS AGREED THAT “MOBILE ACTIVITY DUE TO MARKETING IS KEY TO THEIR MOBILE MY SMALL BUSINESS MARKETING GROWTH IN THE EFFORTS. NEXT 5 YEARS.” 12:00 PM 84 69 % % TOP 2 MOTIVATIONS TO INVEST IN A MOBILE PRESENCE #1 #2 PROVIDE BETTER ATTRACT SERVICE TO EXISTING MORE LOCAL CUSTOMERS CUSTOMERS TOP 2 HURDLES IN LEVERAGING MOBILE MARKETING #1 #2 BUDGET TIME AND RESOURCES 3 WILL SPEND LESS % 33 WILL SPEND THE % SAME AS LAST YEAR 64 WILL SPEND MORE MARKETING DOLLARS ON MOBILE % COMPARED TO LAST YEAR SMALL BUSINESS OWNERS HAVE LIMITED MARKETING RESOURCES: 64% ACT AS A ONE-PERSON MARKETING DEPARTMENT 61% OF SMALL BUSINESSES ARE NOT CURRENTLY PROMOTING THEIR BUSINESS THROUGH MOBILE SEARCH Is it costing them business? According to Google* Mobile search leads to purchase A QUARTER of U.S. smartphone Internet users who searched for local businesses on their phone made a purchase in-store 1 IN 5 OVER HALF 49% MADE A CALLED LOOKED UP THE PURCHASE ONLINE THE BUSINESS BUSINESS ON A MAP*http://www.marketingcharts.com/direct/1-in-5-smartphone-users-who-search-locally-make-online-purchase-21281Small Business Mobile Marketing surveybrought to you by Web.com. Visitwww.growsmartbusiness.com to downloada full copy of the survey. Follow #smbmobileon Twitter for more info.