Leveraging Social Media for RVA Biz <ul><ul><ul><li>Monica Horsley  Trevor Dickerson </li></ul></ul></ul><ul><li>@byinvite...
INTRODUCTIONS
Social Media Timeline: Trevor <ul><li>Started with Twitter in March 2008 </li></ul><ul><li>Attended spontaneous “tweetups”...
Social Media Timeline: Monica <ul><ul><ul><li>Started tweeting in April 2009 </li></ul></ul></ul><ul><ul><ul><li>Got conne...
Getting Started with Twitter
Twitter: Step by Step <ul><ul><li>Pick perfect Twitter handle related to your business </li></ul></ul><ul><ul><li>Consider...
Twitter: Step by Step <ul><li>Stay consistent in amount of daily tweets </li></ul><ul><li>Be yourself and keep it authenti...
Getting Started with Facebook
Facebook: Step by Step <ul><li>Set up both a personal profile and business Fan Page </li></ul><ul><li>Same rules apply: be...
Facebook: Step by Step <ul><li>Actively participate in vendor and local business Fan Pages </li></ul><ul><ul><li>Make comm...
Getting Started with Blogging
Blogging: Step by Step <ul><li>A blog is an extension of yourself personally; an extension of your business professionally...
Bringing it all Together: Cross-Platform  Integration
Cross-Platform Integration <ul><li>Social media is an extension of your website & brand </li></ul><ul><li>Set up auto-publ...
Cost vs. Impact Analysis
Cost vs. Impact Analysis <ul><li>Low investment and high return </li></ul><ul><ul><li>No overhead </li></ul></ul><ul><ul><...
Cost vs. Impact Analysis <ul><li>Important to continue traditional ad campaigns, but make sure you’re maximizing profits w...
Success Stories
Questions?
Thanks!
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Social Media Presentation By Monica Monica Horsley & Trevor Dickerson

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Monica Horsley, Owner of By Invitation Only(http://www.gobyinvitationonly.com/), Richmond's Premier Retailer of Invitations and Stationery
Trevor Dickerson, Head of Design & Printing at By Invitation Only, Founder and Editor of DowntownShortPump.com

Published in: Business, Technology, Design
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Social Media Presentation By Monica Monica Horsley & Trevor Dickerson

  1. 1. Leveraging Social Media for RVA Biz <ul><ul><ul><li>Monica Horsley Trevor Dickerson </li></ul></ul></ul><ul><li>@byinviteonlyrva @TrevorDickerson </li></ul>
  2. 2. INTRODUCTIONS
  3. 3. Social Media Timeline: Trevor <ul><li>Started with Twitter in March 2008 </li></ul><ul><li>Attended spontaneous “tweetups” </li></ul><ul><li>Met wide variety of people from all backgrounds/industries </li></ul><ul><li>Used Facebook personally since high school; for business starting in 2008 </li></ul><ul><li>Grew recognition of Downtown Short Pump through Twitter </li></ul>
  4. 4. Social Media Timeline: Monica <ul><ul><ul><li>Started tweeting in April 2009 </li></ul></ul></ul><ul><ul><ul><li>Got connected to keep up with competition </li></ul></ul></ul><ul><ul><ul><li>Wanted to build relationships with current/future customers </li></ul></ul></ul><ul><ul><ul><li>Low-cost way to get name out </li></ul></ul></ul><ul><ul><ul><li>Used Facebook personally for several years </li></ul></ul></ul><ul><ul><ul><li>Learned of need for Fan Page </li></ul></ul></ul>
  5. 5. Getting Started with Twitter
  6. 6. Twitter: Step by Step <ul><ul><li>Pick perfect Twitter handle related to your business </li></ul></ul><ul><ul><li>Consider attaching “RVA” to associate locally </li></ul></ul><ul><ul><li>Interact as if you were in a physical group </li></ul></ul><ul><ul><li>Form relationships naturally and your presence will grow organically </li></ul></ul>
  7. 7. Twitter: Step by Step <ul><li>Stay consistent in amount of daily tweets </li></ul><ul><li>Be yourself and keep it authentic </li></ul><ul><li>Be true to your brand - you are the face of your company! </li></ul><ul><li>Pimp your wares, but don’t be annoying about it </li></ul><ul><li>Be more conversational than self-promoting </li></ul><ul><li>Show rather than tell </li></ul>
  8. 8. Getting Started with Facebook
  9. 9. Facebook: Step by Step <ul><li>Set up both a personal profile and business Fan Page </li></ul><ul><li>Same rules apply: be consistent and authentic </li></ul><ul><li>Give customers a visual of what’s going on at your business </li></ul><ul><ul><li>Attach photos </li></ul></ul><ul><ul><li>Share posts from vendors & success stories from customers </li></ul></ul>
  10. 10. Facebook: Step by Step <ul><li>Actively participate in vendor and local business Fan Pages </li></ul><ul><ul><li>Make comments </li></ul></ul><ul><ul><li>Add them to “favorite pages” on your Fan Page </li></ul></ul><ul><li>Keep page frequently updated </li></ul><ul><li>Use pictures to communicate </li></ul>
  11. 11. Getting Started with Blogging
  12. 12. Blogging: Step by Step <ul><li>A blog is an extension of yourself personally; an extension of your business professionally </li></ul><ul><li>Use blog to showcase events, products and experiences in your business </li></ul><ul><li>Use as an outlet to connect with your customers </li></ul><ul><li>Brand yourself as an expert in your niche </li></ul><ul><li>Build customer loyalty through interesting posts </li></ul>
  13. 13. Bringing it all Together: Cross-Platform Integration
  14. 14. Cross-Platform Integration <ul><li>Social media is an extension of your website & brand </li></ul><ul><li>Set up auto-publishing between Blog, Facebook & Twitter to save time & promote simplicity </li></ul><ul><li>Cross-polinate between platforms to grow your voice and your bottom line </li></ul>
  15. 15. Cost vs. Impact Analysis
  16. 16. Cost vs. Impact Analysis <ul><li>Low investment and high return </li></ul><ul><ul><li>No overhead </li></ul></ul><ul><ul><li>Little time investment </li></ul></ul><ul><li>Big rewards if implemented correctly </li></ul><ul><ul><li>Special incentives for followers/fans can be highly successful </li></ul></ul>
  17. 17. Cost vs. Impact Analysis <ul><li>Important to continue traditional ad campaigns, but make sure you’re maximizing profits with each strategy </li></ul><ul><li>Consider low-cost, pay-per-click ads on Facebook </li></ul><ul><ul><li>Can target to age, gender, location and more </li></ul></ul>
  18. 18. Success Stories
  19. 19. Questions?
  20. 20. Thanks!

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