Richmond Small Business Workshop By Network Solutions


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Shashi Bellamkonda presentation to Richmond Small Business on Social media tools mainly blogging. learn more at

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Richmond Small Business Workshop By Network Solutions

  1. 1. Social Media Workshop for Small Business Shashi Bellamkonda
  2. 2. Online Tools Used by Small Business <ul><li>Network Solutions – University of Maryland Small Business Success index </li></ul>
  3. 3. Social Media for Small Business <ul><li>Small Business can utilize social media to level the playing field against bigger, stronger competitors. </li></ul><ul><ul><ul><li>Connect with Customers and Community </li></ul></ul></ul><ul><ul><ul><li>Improve chances of being found online – more results </li></ul></ul></ul><ul><ul><ul><li>Manage your brand and reputation online </li></ul></ul></ul><ul><ul><ul><li>Get more referrals and customers </li></ul></ul></ul>
  4. 4. Have you Searched for yourself lately
  5. 5. How Small Business can use Social Networking Tools <ul><li>Get ideas, trends, buzz </li></ul><ul><li>Find peers and network </li></ul><ul><li>Easy distribution of content </li></ul><ul><li>Greater reach </li></ul><ul><li>New Clients </li></ul>
  6. 6. Listening Tools : Who is talking about you and what are the trends? <ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Friendfeed </li></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>BackType </li></ul></ul><ul><ul><li>Buzzlogic </li></ul></ul><ul><ul><li>BuzzMonitor </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Radian 6 </li></ul></ul>
  7. 7. Setup Google Alert
  8. 8. <ul><li>Blogging Basics </li></ul>
  9. 9. Blogging Basics: ROI of this Module <ul><li>Learn what a blog is </li></ul><ul><li>What business and corporate blogging is </li></ul><ul><li>Who and why people are doing this </li></ul><ul><li>What to write about </li></ul><ul><li>Tips to Great Blogging </li></ul>
  10. 10. Blogging Basics: Definitions, just in case <ul><li>A Journal, usually updated frequently, sometimes categorized </li></ul><ul><li>Usually links to other sites </li></ul><ul><li>Can support comments and some interaction </li></ul><ul><li>Provides ability to subscribe to site so reader gets updates without having to visit page. </li></ul>
  11. 11. Blogging Basics: Reasons to Blog <ul><li>Improve Search Engine Optimization (SEO) </li></ul><ul><li>Gain Visibility as a Thought Leader </li></ul><ul><li>Generate Real Conversations </li></ul><ul><li>Display Brand Personality </li></ul><ul><li>Perform Market Research </li></ul><ul><li>Improve Customer Service </li></ul><ul><li>Share Company Announcements </li></ul>
  12. 12. Blogging Basics: What to Publish <ul><li>Commentary on mainstream media articles, other blogs, news, events and relevant trends </li></ul><ul><li>Company News </li></ul><ul><li>Case Studies </li></ul>Ideal Blog Topics: Photos, Videos and Podcasts Conference notes Business Philosophy Tools, resources, tips, ideas, lists Awards, honors, PR, new employee, new vendor, new system
  13. 13. Blogging Must Do’s <ul><li>Comment: Respond to blog post </li></ul><ul><li>Link Love: Link to other blogs/sites (online currency) </li></ul><ul><li>Tagging: Adding words to describe blog content </li></ul><ul><li>Troll: Mean commenters (IGNORE THEM!) </li></ul><ul><li>Blogroll: Links to favorite blogs </li></ul><ul><li>Embed: Copy/paste media </li></ul>
  14. 14. Blogging Basics: Getting Started <ul><li>Take 15 minutes a day to write a blog post </li></ul><ul><ul><li>Find a topic </li></ul></ul><ul><ul><li>Keep it around 400 words or less if possible </li></ul></ul><ul><ul><li>Write in short paragraphs. Not more than six lines of text. </li></ul></ul><ul><ul><li>Write and embed any content (pictures, videos) </li></ul></ul><ul><ul><li>Check copyrights and licensing and give attributions </li></ul></ul><ul><ul><li>Preview Your Post </li></ul></ul><ul><ul><li>Publish or Schedule It </li></ul></ul>
  15. 15. Blogging Tip #1 – Increase Linkability <ul><li>Blogging </li></ul><ul><li>White papers </li></ul><ul><li>Thought pieces </li></ul><ul><li>Flash demos </li></ul><ul><li>2-way dialogue </li></ul>Remember, the key is to have content that “engages” others and makes them want to link to your site.
  16. 16. Blogging Tip #2 – Reward Inbound Links <ul><li>Who is linking to you and what are they saying? </li></ul><ul><li>Track your inbound links </li></ul><ul><li>Allow display of trackbacks </li></ul><ul><li>Highlight people who write about you </li></ul><ul><li>Engage in conversations on blogs that link to you </li></ul>
  17. 17. Blogging Tip #3 – Engage Your Readers <ul><ul><li>Write in an authentic, human voice </li></ul></ul><ul><ul><li>Use meaningful titles </li></ul></ul><ul><ul><li>Publish on a regular basis. Target once a week at minimum. </li></ul></ul><ul><ul><li>Enable and monitor your comments </li></ul></ul><ul><ul><li>Link to other sites </li></ul></ul><ul><ul><li>Be Passionate </li></ul></ul><ul><ul><li>Give credit where it’s due (pictures, text quotes) </li></ul></ul><ul><ul><li>Syndicate and re-use text </li></ul></ul>
  18. 18. Blogging Tip #4 –Tag and Bookmark <ul><ul><li>Adding quick buttons to &quot;add to“ </li></ul></ul><ul><ul><li>Making sure pages include a list of relevant tags </li></ul></ul><ul><ul><li>Adding tags to pages first on popular social sites </li></ul></ul>A “tag” is just a word(s) that describe content. Tags that describe the content Easy to bookmark and add to Social Media Sites
  19. 19. Blogging Tip #5 – Put Policies in Place <ul><ul><li>Put together some policies and guidelines like the following examples: </li></ul></ul><ul><ul><li>Topics in which the Company is involved in litigation or could in the future: (i.e. policy, customer disputes, etc.) </li></ul></ul><ul><ul><li>Non-public information of any kind about the Company, including, but not limited to, policies and strategy </li></ul></ul><ul><ul><li>Illegal or banned substances and narcotics </li></ul></ul><ul><ul><li>Pornography or other offensive illegal materials </li></ul></ul><ul><ul><li>Defamatory, libelous, offensive or demeaning material </li></ul></ul><ul><ul><li>Private/Personal matters of yourself or others </li></ul></ul><ul><ul><li>Disparaging/threatening comments about or related to anyone </li></ul></ul><ul><ul><li>Personal, sensitive or confidential information of any kind </li></ul></ul><ul><ul><li>Great Post on Policies and Guidelines </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  20. 20. Demo on Starting a Blog
  21. 21. Final Thoughts <ul><li>Listen first </li></ul><ul><li>Conversation, not publishing or broadcasting </li></ul><ul><li>Be a useful conversationalist </li></ul><ul><li>Build relationships - one at a time </li></ul><ul><li>Take a Leap of Faith and Jump In! </li></ul> Photo Courtesy Fred Dawson on Flickr /
  22. 22. Built online relationships offline
  23. 23. Your Social Media Plan <ul><li>Setup Alerts </li></ul><ul><li>Join and setup profiles in 3 social networks </li></ul><ul><li>15-20 minutes a day tracing the alerts and responding </li></ul><ul><li>Choose 3 blogs on your field to read and comment </li></ul><ul><li>Converse, don ’ t sell </li></ul><ul><li>2 hours a week - Learn and write about the products you promote </li></ul><ul><li>Measure your efforts </li></ul><ul><ul><li>How many times were you mentioned </li></ul></ul><ul><ul><li>How many people read your posts </li></ul></ul><ul><ul><li>Inbounds links </li></ul></ul><ul><ul><li>Are your customers evangelizing </li></ul></ul>
  24. 24. Thank you <ul><li>Shashi Bellamkonda [email_address] </li></ul><ul><li>Twitter: @shashib </li></ul><ul><li>Small Business Success Index : http:// </li></ul><ul><li>Network Solutions Blog : http:// </li></ul><ul><li>Women Entrepreneurs : http:// </li></ul><ul><li>Personal Blogs: </li></ul><ul><ul><li>Technology & Social Media: </li></ul></ul><ul><ul><li>Digital Thoughts: </li></ul></ul><ul><ul><li>Restaurant Reviews: </li></ul></ul>Call 1-877-438-8599 and we can help you today!