Richmond Small Business Workshop By Network Solutions


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Shashi Bellamkonda presentation to Richmond Small Business on Social media tools mainly blogging. learn more at

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  • Did you know that you can use blogs to start conversations, as well as win new customers? Hard to imagine the same tool can do both, but it can. Attend this one-hour learning lunch and discover the basics of blogs.   Participants will learn all about blogs, including basic styles and proper blogging etiquette and rules, and how they are used to increase visibility with current and potential customers. This learning lunch will also discuss what Network Solutions is doing with Solutions Are Power and the new Women Grown Business blog, and how specific individuals in the organization are currently blogging.
  • General Blog Business Blog Corporate Blog External Blog (Brand Blogs) Internal Blog (i.e. HR Blogs) CEO Blog NetSol is between business and corporate blogs
  • Follows up the sharing from Tip 3
  • Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?
  • Richmond Small Business Workshop By Network Solutions

    1. 1. Social Media Workshop for Small Business Shashi Bellamkonda
    2. 2. Online Tools Used by Small Business <ul><li>Network Solutions – University of Maryland Small Business Success index </li></ul>
    3. 3. Social Media for Small Business <ul><li>Small Business can utilize social media to level the playing field against bigger, stronger competitors. </li></ul><ul><ul><ul><li>Connect with Customers and Community </li></ul></ul></ul><ul><ul><ul><li>Improve chances of being found online – more results </li></ul></ul></ul><ul><ul><ul><li>Manage your brand and reputation online </li></ul></ul></ul><ul><ul><ul><li>Get more referrals and customers </li></ul></ul></ul>
    4. 4. Have you Searched for yourself lately
    5. 5. How Small Business can use Social Networking Tools <ul><li>Get ideas, trends, buzz </li></ul><ul><li>Find peers and network </li></ul><ul><li>Easy distribution of content </li></ul><ul><li>Greater reach </li></ul><ul><li>New Clients </li></ul>
    6. 6. Listening Tools : Who is talking about you and what are the trends? <ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Friendfeed </li></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>BackType </li></ul></ul><ul><ul><li>Buzzlogic </li></ul></ul><ul><ul><li>BuzzMonitor </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Radian 6 </li></ul></ul>
    7. 7. Setup Google Alert
    8. 8. <ul><li>Blogging Basics </li></ul>
    9. 9. Blogging Basics: ROI of this Module <ul><li>Learn what a blog is </li></ul><ul><li>What business and corporate blogging is </li></ul><ul><li>Who and why people are doing this </li></ul><ul><li>What to write about </li></ul><ul><li>Tips to Great Blogging </li></ul>
    10. 10. Blogging Basics: Definitions, just in case <ul><li>A Journal, usually updated frequently, sometimes categorized </li></ul><ul><li>Usually links to other sites </li></ul><ul><li>Can support comments and some interaction </li></ul><ul><li>Provides ability to subscribe to site so reader gets updates without having to visit page. </li></ul>
    11. 11. Blogging Basics: Reasons to Blog <ul><li>Improve Search Engine Optimization (SEO) </li></ul><ul><li>Gain Visibility as a Thought Leader </li></ul><ul><li>Generate Real Conversations </li></ul><ul><li>Display Brand Personality </li></ul><ul><li>Perform Market Research </li></ul><ul><li>Improve Customer Service </li></ul><ul><li>Share Company Announcements </li></ul>
    12. 12. Blogging Basics: What to Publish <ul><li>Commentary on mainstream media articles, other blogs, news, events and relevant trends </li></ul><ul><li>Company News </li></ul><ul><li>Case Studies </li></ul>Ideal Blog Topics: Photos, Videos and Podcasts Conference notes Business Philosophy Tools, resources, tips, ideas, lists Awards, honors, PR, new employee, new vendor, new system
    13. 13. Blogging Must Do’s <ul><li>Comment: Respond to blog post </li></ul><ul><li>Link Love: Link to other blogs/sites (online currency) </li></ul><ul><li>Tagging: Adding words to describe blog content </li></ul><ul><li>Troll: Mean commenters (IGNORE THEM!) </li></ul><ul><li>Blogroll: Links to favorite blogs </li></ul><ul><li>Embed: Copy/paste media </li></ul>
    14. 14. Blogging Basics: Getting Started <ul><li>Take 15 minutes a day to write a blog post </li></ul><ul><ul><li>Find a topic </li></ul></ul><ul><ul><li>Keep it around 400 words or less if possible </li></ul></ul><ul><ul><li>Write in short paragraphs. Not more than six lines of text. </li></ul></ul><ul><ul><li>Write and embed any content (pictures, videos) </li></ul></ul><ul><ul><li>Check copyrights and licensing and give attributions </li></ul></ul><ul><ul><li>Preview Your Post </li></ul></ul><ul><ul><li>Publish or Schedule It </li></ul></ul>
    15. 15. Blogging Tip #1 – Increase Linkability <ul><li>Blogging </li></ul><ul><li>White papers </li></ul><ul><li>Thought pieces </li></ul><ul><li>Flash demos </li></ul><ul><li>2-way dialogue </li></ul>Remember, the key is to have content that “engages” others and makes them want to link to your site.
    16. 16. Blogging Tip #2 – Reward Inbound Links <ul><li>Who is linking to you and what are they saying? </li></ul><ul><li>Track your inbound links </li></ul><ul><li>Allow display of trackbacks </li></ul><ul><li>Highlight people who write about you </li></ul><ul><li>Engage in conversations on blogs that link to you </li></ul>
    17. 17. Blogging Tip #3 – Engage Your Readers <ul><ul><li>Write in an authentic, human voice </li></ul></ul><ul><ul><li>Use meaningful titles </li></ul></ul><ul><ul><li>Publish on a regular basis. Target once a week at minimum. </li></ul></ul><ul><ul><li>Enable and monitor your comments </li></ul></ul><ul><ul><li>Link to other sites </li></ul></ul><ul><ul><li>Be Passionate </li></ul></ul><ul><ul><li>Give credit where it’s due (pictures, text quotes) </li></ul></ul><ul><ul><li>Syndicate and re-use text </li></ul></ul>
    18. 18. Blogging Tip #4 –Tag and Bookmark <ul><ul><li>Adding quick buttons to &quot;add to“ </li></ul></ul><ul><ul><li>Making sure pages include a list of relevant tags </li></ul></ul><ul><ul><li>Adding tags to pages first on popular social sites </li></ul></ul>A “tag” is just a word(s) that describe content. Tags that describe the content Easy to bookmark and add to Social Media Sites
    19. 19. Blogging Tip #5 – Put Policies in Place <ul><ul><li>Put together some policies and guidelines like the following examples: </li></ul></ul><ul><ul><li>Topics in which the Company is involved in litigation or could in the future: (i.e. policy, customer disputes, etc.) </li></ul></ul><ul><ul><li>Non-public information of any kind about the Company, including, but not limited to, policies and strategy </li></ul></ul><ul><ul><li>Illegal or banned substances and narcotics </li></ul></ul><ul><ul><li>Pornography or other offensive illegal materials </li></ul></ul><ul><ul><li>Defamatory, libelous, offensive or demeaning material </li></ul></ul><ul><ul><li>Private/Personal matters of yourself or others </li></ul></ul><ul><ul><li>Disparaging/threatening comments about or related to anyone </li></ul></ul><ul><ul><li>Personal, sensitive or confidential information of any kind </li></ul></ul><ul><ul><li>Great Post on Policies and Guidelines </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
    20. 20. Demo on Starting a Blog
    21. 21. Final Thoughts <ul><li>Listen first </li></ul><ul><li>Conversation, not publishing or broadcasting </li></ul><ul><li>Be a useful conversationalist </li></ul><ul><li>Build relationships - one at a time </li></ul><ul><li>Take a Leap of Faith and Jump In! </li></ul> Photo Courtesy Fred Dawson on Flickr /
    22. 22. Built online relationships offline
    23. 23. Your Social Media Plan <ul><li>Setup Alerts </li></ul><ul><li>Join and setup profiles in 3 social networks </li></ul><ul><li>15-20 minutes a day tracing the alerts and responding </li></ul><ul><li>Choose 3 blogs on your field to read and comment </li></ul><ul><li>Converse, don ’ t sell </li></ul><ul><li>2 hours a week - Learn and write about the products you promote </li></ul><ul><li>Measure your efforts </li></ul><ul><ul><li>How many times were you mentioned </li></ul></ul><ul><ul><li>How many people read your posts </li></ul></ul><ul><ul><li>Inbounds links </li></ul></ul><ul><ul><li>Are your customers evangelizing </li></ul></ul>
    24. 24. Thank you <ul><li>Shashi Bellamkonda [email_address] </li></ul><ul><li>Twitter: @shashib </li></ul><ul><li>Small Business Success Index : http:// </li></ul><ul><li>Network Solutions Blog : http:// </li></ul><ul><li>Women Entrepreneurs : http:// </li></ul><ul><li>Personal Blogs: </li></ul><ul><ul><li>Technology & Social Media: </li></ul></ul><ul><ul><li>Digital Thoughts: </li></ul></ul><ul><ul><li>Restaurant Reviews: </li></ul></ul>Call 1-877-438-8599 and we can help you today!