Network Solutions Rockville Womens Business Center Workshop February 2011


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  • Goals and objectives of Public Relations
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  • Network Solutions Rockville Womens Business Center Workshop February 2011

    1. 1. Social Media 101 Presented by Shashi Bellamkonda 1/20/2011
    2. 2. Top Goal <ul><li>Your Objective: People to like your business </li></ul><ul><li>Goals: </li></ul><ul><ul><li>Build awareness </li></ul></ul><ul><ul><li>Create identity </li></ul></ul><ul><ul><li>Enhance Image </li></ul></ul><ul><ul><li>Inform public </li></ul></ul><ul><ul><li>Accuracy during crisis </li></ul></ul>
    3. 3. <ul><li>Fast changing </li></ul><ul><li>User generated </li></ul><ul><li>Adoption and time exponential </li></ul><ul><li>2 billion videos a day on YouTube </li></ul><ul><li>Confusion for companies between engagement and marketing </li></ul>Social Media Ever Evolving Marketplace ” “ Social media is that which allows anybody to communicate with everybody . Jim Sterne, Web metrics guru & Author of Social Media Metrics
    4. 4. <ul><li>What Users are Doing ? </li></ul><ul><li>3 out of 4 Americans use social networks </li></ul><ul><li>Visiting social networks is the 4 th most popular activity on the internet </li></ul><ul><li>Internet users spent over 5.5 hours a week visiting social networks </li></ul><ul><li>What Marketers Say? </li></ul><ul><li>The number-one benefit of social media marketing is gaining the all-important eyeball </li></ul><ul><li>More than half of marketers indicated a rise in search engine rankings was a benefit of social media marketing </li></ul><ul><li>At least 67% of marketers plan on increasing their use of blogs, Facebook, video/YouTube, Twitter and LinkedIn </li></ul>Social Media Audience & Conversations are Increasing Source:
    5. 5. Emarketer: Social Media is Trustworthy This week:  Women trust &quot;familiar&quot; bloggers more than store Web sites @ BlogHer  survey  blogs are more than two times more likely -- 63% -- than magazines -- 26% -- to have inspired a beauty product purchase over the last six months.
    6. 6. <ul><li>New Opportunities to build community (events) </li></ul>Communication in a Web 2.0 World 2 way communication New channels Share and spread content more visibility Personality and human face
    7. 7. Social Tools <ul><li>Listening tools </li></ul><ul><li>Content tools </li></ul><ul><li>Connection tools </li></ul><ul><li>Advertising tools </li></ul><ul><li>Measuring Tools </li></ul>
    8. 8. Listening Tools
    9. 9. Content tools <ul><li>Blogs </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Podcasts </li></ul>
    10. 10. Connection Tools
    11. 11. Advertising Tools
    12. 12. Measuring Tools <ul><li>Social Graph </li></ul><ul><li>Google Analytics </li></ul><ul><li>Facebook Insights </li></ul><ul><li>Visits to Website </li></ul><ul><li>Search </li></ul>
    13. 13. Google Alerts as Business Intelligence <ul><li>Get alerted to conversations about your product </li></ul><ul><li>Trends and competition </li></ul><ul><li>Tip: Use Google alerts to get content ideas </li></ul>
    14. 14. Before They Believe You They Will Google You <ul><li>Update and activate any search results for your name in the top 20 results </li></ul>
    15. 15. Anatomy of Web 2.0 Content 1 Share your content on other social networks RSS: Get content in your RSS reader Tags & Categories: Classify your content Content other readers liked
    16. 16. Anatomy of Web 2.0 Content 2 Related posts to the current post Networks where this post been shared Comments from readers
    17. 17. <ul><li>Monitor for brand terms on blogs and social networks </li></ul><ul><li>Reads or comments on blogs </li></ul><ul><li>Use a smart phone for mobile </li></ul><ul><li>Get active on at least 3 social networks </li></ul><ul><li>Launch a personal/corporate blog </li></ul><ul><li>Create a social media release </li></ul><ul><li>Train employees & create social media guidelines </li></ul><ul><li>Create multi-media content video/podcast </li></ul><ul><li>Attend a grassroots local tweet up </li></ul><ul><li>Measure your results </li></ul>Social Media Check List
    18. 18. <ul><li>Managing Editor: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Personal Blogs: </li></ul><ul><ul><li>Technology & Social Media: </li></ul></ul><ul><ul><li>Digital Thoughts: </li></ul></ul><ul><ul><li>Restaurant Reviews: </li></ul></ul><ul><ul><li>DC public interest : </li></ul></ul><ul><ul><li>Interesting PR : </li></ul></ul>Questions Shashi Bellamkonda [email_address] Follow On Twitter: @shashib