How to Effectively Market Your Small Business in a Downturn Economy?
With a diminishing budget and increased pressure to sustain yourself in this economy, there are creative ways to effectively market your small business. Creating a website and SEO tactics are just the tip of the iceberg. Tough times demand smarter ways to market your company without hurting your cost center. The second GrowSmartBusiness Webinar hosted by Network Solutions to hear leading small business experts share their secrets to marketing success especially in an economic downturn.
Our small business marketing panel
A street-wise marketer who cut his small business teeth while selling and creating radio advertising for 17 years. He is now Chief Steward of the company he founded in 2001: The Marketing Spot in Waco, Texas, Jay is a small business marketing consultant, coach, speaker, and blog author; he is a branding architect, a customer experience designer, a conversation starter, and an advertising strategist.
Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full service marketing communications provider offering copywriting, business communications, blog, book and article writing, and marketing and branding consulting services. She brings with her over 15 years of experience working in the marketing field for some of the largest corporations in the world (including divisions of AT&T, HSBC, Household International and more).
Jay is a small business internet consultant with more than 20 years of marketing experience. He has been behind the marketing for Fortune 500 brands: McDonald's and Coca-Cola, developed online and offline strategies for AT&T, Sprint, and managed the marketing department for leading health and fitness website eDiets.com. Mr. Berkowitz is the CEO of Ten Golden Rules, a B2B internet marketing agency based in Boca Raton, Florida, specializing in internet advertising and marketing consulting services.
Prag Shah, VP, Web Storefront, Network Solutions.