Getting Found In The Search Engines


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Beyond the Basics: SEO Linkbuilding for Great Results
Presented by Randy Windsor, Network Solutions

Sure, we all know about Search Engine Optimization….and we all know that one key to successfully being found in the search results is to make sure that our site is optimized. But what about off-site SEO strategies? Randy Windsor of Network Solutions will be presenting a must-see seminar on the most talked about and most needed component of SEO: Building links. What’s a successful link building strategy? What are safe ways of building links? Randy is ready to answer those and other questions about SEO to improve your search engine rankings.

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  • We will invite you to participate in a few polls along the way so we can all better understand the current level of your collective knowledge of the web site building process and then discuss the poll results so we can gear this presentation you fit your needs. We will conclude the program with an open Q & A session where we will invite you to enter your questions through the Q & A panel on your screen. Sian Simon, who is our Moderator, will receive those questions and forward them to us for discussion. The Q & A feature is accessible to you from the icon bar at the bottom right hand side of your screen. It appears as a question mark. Just click on the question mark and the window will open where you can type your questions, hit enter and the question will be submitted. We will answer as many questions as our time will allow and if we do not get to your questions during the program, I assure you we will follow up with you via email to get you the answers you need.
  • Getting Found In The Search Engines

    1. 1. Get Found In The Search Engines: SEO 101 Randy Windsor Search Marketing Coach Network Solutions
    2. 2. How do I deliver a week’s worth of information in just 45 minutes? Explain How The Engines Succeed Define Search Engine Optimization Create a “Top Ten List” of Best Practice Strategies
    3. 3. How do the Search Engine Succeed? Who do you search on? They have to provide the most relevant results possible when a person does a search
    4. 4. In short, it is putting information into your site properly and then helping the Search Engines to find it so they can use it. What is Search Engine Optimization? Search Engine Optimization is a process of adding or editing information within the pages of a website in such a way that the Search Engines will find that information, digest it, index it and then use it as a result for a search query
    5. 5. What is a Keyword? A Keyword is a single word or any number of words that can be entered into a Search Engine to obtain a result
    6. 6. Now It’s Time for Our “Top Ten List”! Drum Roll Please !!!
    7. 7. Use Keywords in your internal page URLs (If possible) #10 – Keywords in URLs <ul><ul><li>Keywords in the URLs may help your pages rank for those words </li></ul></ul>
    8. 8. Select a descriptive domain name #9 –Domain Name Selection <ul><ul><li>Be certain that people know what you do by looking at your domain name </li></ul></ul>
    9. 9. Each link leads to more specific internal pages #8 – Accessible Navigation Structure Use a logical and simple navigation structure <ul><ul><li>The search engines must find your internal pages to rank the information those pages have </li></ul></ul>
    10. 10. Create theme based pages #7 – Theme Based Pages <ul><ul><li>The Search Engines must provide a page that is relevant to what a person is searching for </li></ul></ul>
    11. 11. Use Tags and Meta Tags properly <html> <head> <title> Understanding ping pong grips </title> < meta NAME=&quot; description &quot; CONTENT=“Are you looking for a comfortable way to grip your ping pong paddle? Are you wanting to improve your ping pong game? We may have the answer to your questions.&quot;> < meta NAME=&quot; keywords &quot; CONTENT=“ping pong grip, table tennis method, shakehand, penhold&quot;> #6 – Meta Data Search Engines can use Meta Data to better understand page content
    12. 12. Use keyword rich anchor text for all internal links #5 – Text Based Internal Links Keywords in anchor text tell engines about the page before they get there
    13. 13. Target effective keywords #4 –Proper Keyword Selection Understand how your potential customers search – What words do they use? What will a person type into an engine when looking for something you fer?
    14. 14. Create good original content #3 – Original Content Create information that cannot be found anywhere else. Don’t copy !!
    15. 15. Linking, Linking, Linking !!! 7 out of the top 10 factors impacting natural search rankings have to do with links #2 – Linking Inbound, Outbound, Internal – It is ALL very important!
    16. 16. Know what you are actually up against! Competitive analysis will help you learn how to rank better in the engines #1 – Don’t Try To Beat The Engines Don’t think about beating the engines! You must beat your competitors!
    17. 17. 1 – Think of beating your competitors, not the Search Engines! 2 - Linking, Linking, Linking !!! 3 - Create good original content 4 - Target effective keywords 5 - Use keyword rich anchor text for all links 6 - Use Tags and Meta Tags properly 7 - Create theme based pages 8 - Use a logical and simple navigation structure 9 - Use a descriptive domain name 10 - Use Keywords in your internal page URLs if possible “ Top Ten” Search Engine Optimization Tips:
    18. 18. Establishing Your Website Footprint For more information regarding the presentation you have just seen or any additional products of services offered by Network Solutions ® , Please feel free to call us at: 888-642-0299 All trademarks, service marks and logos (the &quot;Trademarks&quot;) used are registered and unregistered Trademarks of Network Solutions LLC or their respective owners.