ENTERPRISE HUB NETWORK
THE MAGAZINE FOR THE
SEEDA ENTERPRISE HUB NETWORK
aYlesbuRY vale Hub medwaY Hub sittingbouRne Hub 14 Leatherhead 18 Newbury & Basingstoke
www.avalehub.co.uk www.medwayenterprisehub.co.uk www.sehl.co.uk leatherhead enterprise centre, liberty house, new Greenham park,
1 buckingham 5 Chatham 9 Sittingbourne leatherhead food International, newbury, berkshire rG19 6hw
university of buckingham, university of Greenwich at medway, newton house, building 550, randalls road, leatherhead, • d Cooper – Hub Director
buckingham mK18 1eG chatham maritime, Kent me4 4tb winch road, Kent science park, surrey Kt22 7ry t: 01635 500301
t: 01280 825050 • ay Wynne – Hub Director
R sittingbourne, Kent me9 8ef t: 0845 3451682 m: 07899 794794
• artin Brassell – Hub Director
M t: 01634 883615 m: 07939 508210 • aul Walsh – Hub Director
t: 01280 825050 email@example.com t: 01795 411501 m: 07814 723261 east sussex Hub
m: 07971 107202 firstname.lastname@example.org www.eastsussexhub.co.uk
email@example.com wYcombe Hub
milton keYnes Hub 15 Hastings www.wycombehub.co.uk
• Stephen Milne – Local Director www.mkenterprisehub.co.uk solent Hub creative media centre,
m: 07891 227194
19 High Wycombe
6 Milton Keynes www.solenthub.co.uk 17 & 45 robertson street, bnu wellesbourne campus,
firstname.lastname@example.org hastings, east sussex tn34 1hl
02 wing, the michael young 10 Portsmouth Kingshill road,
building, the open university, portsmouth technopole, Kingston t: 01424 205388 high wycombe hp13 5bb
canteRbuRY Hub walton hall, crescent, portsmouth po2 8fa f: 01424 205401
• artin Brassell – Hub Director
www.canterburyhub.co.uk milton Keynes mK7 6aa t: 02392 846 199 • im Christy – Hub Director
J t: 01494 430080
2 Canterbury • hris Dunkley – Hub Director
C • rthur Monks – Hub Director
A t: 01424 205388 m: 07971 107202
m: 07770 733247
THE RIGHT RECIPE A mEASURE OF SUCCESS
biosciences building, t: 01908 655263 m: 07799 860818 t: 02392 658208 email@example.com
university of Kent, Giles lane, firstname.lastname@example.org email@example.com firstname.lastname@example.org
• r Tony Diment – Local Director
canterbury, Kent ct2 7nJ
two enterprIse hub companIes
• avid Burns –
D m: 07710 271676
• avid Butler – Hub Director
D Interim Portfolio Director minster house, york road, email@example.com
t: 01227 824641
t: 01908 377744
eastbourne, east sussex bn21 4st
t: 01323 739591 share theIr vIews on the hIGh
southampton Food tecHnologY Hub
Growth coachInG proGramme
How Hub companies can
chilworth business Incubator, www.foodhub.co.uk
gatwick diamond Hub oxFoRdsHiRe Hub university of southampton tHames valleY Hub
use tHe knowledge base
www.diamondhub.co.uk www.oxfordshirehub.co.uk science park, G16, building l027,
3 Crawley 7 Bicester southampton so16 7np 17 Reading the university of reading,
basepoint business cherwell Innovation centre, • teve Davis – Hub Director
S reading enterprise centre, london road,
& Innovation centre,
metcalf way, crawley,
77 heyford park, upper heyford,
t: 02380 763794
m: 07979 645473
university of reading, earley Gate,
reading, berkshire rG6 6au
reading rG1 5aQ
• imon Dale – Hub Director
S to gain new innovations FUTURE SUPPORT FOR
west sussex rh11 7XX
• teve Wood – Hub Director
bicester oX25 5hd
t: 01869 238088 suRReY Hub
• usan Elliott – Hub Director
t: 0118 9357318
t: 0118 378 7704
INNOVATION AND GROWTH
t: 01293 817700
m: 07712 193797
f: 01869 238001
• ohn Lee – Hub Director
m: 07989 512907
firstname.lastname@example.org InnovatIon & Growth teams
Get an IntroductIon
email@example.com t: 01235 838616 m: 07818 014222 surrey technology centre, • racey Sanderson – Hub Manager
• manda Geel – Portfolio Manager
A firstname.lastname@example.org 40 occam road, t: 0118 9357115
t: 01293 817702 • r Wendy Tindsley – Portfolio Director
D surrey research park, email@example.com
m: 07710 909586 m: 07807 054617 Guildford Gu2 7yG • tephen Foale – Portfolio Director
firstname.lastname@example.org email@example.com • ike Lunch – Hub Director
M t: 0118 9357369
t: 01483 685232 m: 07769 937708
PUNCHING ABOVE YOUR WEIGHT
• olin Hayhurst – Portfolio Manager
C • laci Espejo – Network Manager
t: 01293 817702 m: 07807 054617 m: 07802 909090 firstname.lastname@example.org
m: 07710 900640
Didcot • ndrew Cross – Portfolio Director
• arlos Rojas – Portfolio Director
t: 0118 9357369 m: 07717 740670 smes reveal how they’re wInnInG
harwell Innovation centre,
(second operating office)
m: 01483 685232
• tephen Constable –
bIG corporate busIness
isle oF wigHt Hub
www.wighthub.co.uk building 173, curie avenue, harwell • alcolm Loucks – Portfolio Director
M Portfolio Director
science & Innovation campus, m: 07802 793797 t: 0118 9357369
4 newport didcot oX11 0QG email@example.com m: 07973 655569
Innovation centre, t: 01235 838500 firstname.lastname@example.org
st cross business park, newport,
Isle of wight po30 5wb
f:01235 838501 royal holloway research
& enterprise centre,
• imon Dale – Hub Director
t: 0118 3787704 GUEST EDITOR
• en Dueck – Hub Director
orchard building, egham
surrey tw20 0eX
m: 07825 016837
trevor baylIs obe
t: 01983 535846 m: 07785 977527
email@example.com • oanne Jenkins – Portfolio Director
J www.foodhub.co.uk our fIrst ever Guest edItor
t: 01784 414985 2
WELCOME TO HUB MAGAZINE
tHe diFFeRence WINTER 2008/09
a Hub diRectoR can make
summed up in one line. GUEST EDITOR FEATURES
TREVOR BAYlIS OBE 6 WHY BUSINESSES SHOUlD BE BlOGGING
thames valley hub company fav.or.it is revolutionising the corporate
world of blogs.
8 A mEASURE OF SUCCESS
one coach and two enterprise hub companies share their
experiences on the high Growth coaching programme.
12 THE RIGHT RECIPE FOR GROWTH
Fudge kitchen and the Natural Resources Institute
make Business Plus work for each other.
15 CONTROl YOUR CASH FlOW
support and advice on smoothing out the peaks and troughs
of a steady income for your business.
HEllO, AND A WARm WElCOmE FROm mE AND ‘HUB’, THE ENTERPRISE
HUB NETWORk’S mAGAzINE. 16 PUNCHING ABOVE YOUR WEIGHT
two surrey enterprise hub companies explain how they’re winning
time I’m delighted to have been asked to guest edit ‘hub’, especially as I’m told corporate customers.
I’m the first one ever, which plays nicely to my ego! something all us
entrepreneurs cannot do without! 20 INNOVATION & GROWTH TEAmS
Innovation and growth throughout the south east will be supported
more importantly, I’m thrilled to get involved, as I believe organisations differently in 2009.
like the enterprise hub network are vital if uK plc is to really profit from its
innovators, inventors and entrepreneurs. I’m an old stick-in-the-mud on this
24 WEll CONNECTED
When you start a business you imagine the challenges. How do I prove my idea works? What’s the best way east sussex enterprise hub and internet services provider beaming
issue and you can read more of my thoughts on page 25.
to protect it? Where can I secure funding? Questions that demand answers if you’re to succeed. reveal the benefits of a long and fruitful relationship.
other than my own piece, I’d like to draw your attention to hybrid marine,
What you could never have imagined is that the answers are available, close to hand and free. a company featured in ‘hubbub’. I’ve always been a keen swimmer and
always had boats, so a parallel hybrid electric propulsion system for boats
Hub Directors are hugely experienced businessmen and women. They’ve built their own companies,
managed others and achieved growth by successfully commercialising ideas and innovations.
particularly caught my eye. It’s also a wonderful invention and success story.
other than that, there’s plenty for us innovation and technology driven
business people to get our teeth into. especially if you read the article on
Through the Enterprise Hub Network located throughout the South East, Hub Directors can provide 2 HUBBUB
page 8 all about the high Growth coaching programme that features more
personalised, specialist support for your business, accessing a wide range of experts and experience. food, a manufacturer of truly yummy cakes. or so I’m reliably told!
news from around the enterprise hub network.
4 INNOVATION NEWS
In short, they can help you keep your business on track. And better prepared for national and international enjoy the read! Keep up with the enterprise hub companies leading the way
growth. And that’s fact. Not a line we’re handing you. Trevor Baylis OBE in innovation.
THE HUB mAGAzINE TEAm AT SEEDA
22 ASk THE EXPERT
Isle of wight hub director Ken dueck shares his expertise
AllY CHARlES PHOTOGRAPHY If english is not your first language, we
pr & marKetInG manaGer Km photos can provide a summarised version of this and discusses marketing.
Global competItIveness, seeda document in punjabi, hindi, Gujurati,
If you would like more information,
t 01483 484200
Printed on revive 50:50 Gloss.
this magazine is printed on recycled
urdu, polish and bengali. the document
is also available in large print, braille, disk 25 GUEST EDITOR
paper certified as an fsc mixed sources and audio cassette. for a copy, please
trevor baylis obe explains why teachers are the mothers
telephone the Enterprise Hub Network DESIGN & WRITING
small bacK room
grade paper, containing 50% recovered
waste and 50% virgin fibre.
email firstname.lastname@example.org, or call
01483 484 200.
on 01483 484 200, email email@example.com
or log on to www.enterprisehubnetwork.co.uk Hub magaZine winteR 2008/09 www.enteRpRiseHubnetwoRk.co.uk 1
news from the enterprise hub network.
THE HUB NETWoRK: GooD
gRowtH all mapped out Results FoR good woRk
the annual customer satisfaction survey has just
GeosolveIt is a specialist independent
reported back and the early signs are that the
consultancy providing geographic information
enterprise hub network is performing very well.
management solutions and associated business
support services to both the private and public the 2008 survey was conducted online via a
sectors. five-minute questionnaire targeted at portfolio
companies and potential prospective portfolio
GeosolveIt’s solutions enable organisations to
companies. In total, 236 companies responded.
successfully map, visualise, analyse and interact
with their data and assets. solutions can range the purpose of the customer satisfaction survey
from a single desktop application through to a is to measure the enterprise hub network’s
fully integrated, enterprise wide solution. performance against KpI (Key performance Indicators).
the KpI measure for 2008 is 84%, which is,
as a surrey enterprise hub portfolio company,
encouragingly, up from last year at 82.5%.
GeosolveIt has recently achieved Iso 9001:2000,
which recognises GeosolveIt’s excellence in General overall satisfaction figures are also very
delivering services. high. almost half those questioned, 47%, said
they were ‘very satisfied’ with the service they
as managing director nigel robbins puts it,
received. another 39% reported they were
“our clients need to know that they will be dealt
‘satisfied’. this equates to an overall satisfaction
with through approved procedures and in a timely
score of 86%. Interestingly, the three services with
fashion. Knowing we have processes in our
sHowcase launcH FoR HYbRid business is important, but our key driver is to
ensure our customers receive exceptional service
the highest proportion of respondents reporting
they were ‘satisfied’ or ‘very satisfied’ with the
MARINE, AN ISLE oF WIGHT ENTERPRISE in all we do.” nigel adds, “that way we ensure we
build long-term relationships where we act as a
cHannel 4 Recognition FoR enterprise hub network were: ‘access to an
experienced individual to act as an individual
Hub companY trusted supplier.”
scReenplaY pRoductions sounding board’, ‘face-to-face coaching on a
day-to-day basis’ and ‘assistance in developing
Joanne Jenkins, portfolio manager at the hub a business plan including investment strategy’.
“thIs Is the end of fIve years’ hard we’ve every chance of becoming a formidable adds, “GeosolveIt has come a long way but their Jan JunG Is chIef eXecutIve of Jan set the business up on the back of 25 years’
force in the marketplace. particularly with the experience as a writer, director and most recently For more information:
worK and I’m delIGhted to launch hard work is paying off.” the company has screenplay productIons, an east
soaring cost of oil and more stringent regulations producer. but screenplay is not a standard www.enterprisehubnetwork.co.uk
wIth such a respected partner as recently secured a number of government susseX enterprIse hub company.
concerning emissions.” contracts and has been seeking new innovative production company. Jan explains, “we’re talent
beta marIne. we’ve every chance of
areas for growth of GeosolveIt’s services. driven. we want to work with the best, develop
becomInG a formIdable face In the Graeme has worked with Ken dueck at the Isle of
the best material and only make the most
marKetplace...” wight enterprise hub. Ken outlines where the hub this strategy is starting to reap dividends with a
has managed to support Graeme to date, range of new clients, including a newly formed
talented programmes.” that places an emphasis
on finding and nurturing new talent and Jan has
istYlista looks good
hybrid marine is an electronic design house
specialising in control systems using microcontroller
“I introduced Graeme to a mentor, tony smith, and manchester housing association, as well as a developed a dedicated service called screenplay FoR Funding
I know Graeme has thoroughly appreciated having number of emerging international opportunities.
technology. their parallel hybrid electric talent to facilitate that search. It’s a service that founded in 2007, istylista is an online, automated,
someone to bounce ideas off. but where I believe the
propulsion system is the result of five years work has caught the eye of channel 4 as screenplay personal stylist service for female fashion followers
hub has added great value to hybrid marine is with
and was launched at this year’s southampton has been shortlisted as one of channel 4’s ‘most anywhere in the world.
funding.” Ken continues, “we’ve worked alongside For more information:
International boat show promising companies’ and has recently featured
Graeme developing the presentation of his business Hub Manager: Joanne Jenkins istylista is a surrey enterprise hub company and have
(12-21 september 2008). on ‘Industry Insider’ on 4laughs.
so that investors find it an attractive proposition.” www.surreyhub.co.uk recently secured some significant funding. after
hybrid marine collaborated with beta marine, Graeme adds, “the hub has been critical in getting Jan sees screenplay’s work extending further, a pitch to finance south east, istylista has been
a producer of marine propulsion engines, the company to where it is today. without funding too. Jan explains, “the south east is caught in awarded finance through the seeda backed
for the final development stages, assembly, from finance south east’s commercialisation fund, london’s shadow when it comes to production commercialisation fund. the commercialisation fund
testing and marketing of the parallel hybrid we would not have been able to position ourselves infrastructure yet the region has an abundance can award up to £60,000 for early interaction business
electric propulsion system. It’s the world’s most so well in the marketplace at such an early stage of talent that the london market swallows up.” ideas that need to be proved or financial through
technologically advanced and cost effective of our growth”. now Graeme has launched at the Jan is keen to reverse that trend and has worked market traction. In this respect, istylista was the perfect
parallel hybrid solution and the collaboration southampton and amsterdam boat shows, one with Jim christy, hub director at the east sussex candidate for the money as customers can only engage
makes fully integrated, off the shelf hybrid of the world’s first hybrid propulsion systems is set enterprise hub, to promote the south east as a with the brand online, receiving up to ten clothing
solutions available to the mass market. to propel him and hybrid marine ahead for sure. viable production cluster. “Jan is attempting to suggestions a month picked out by istylista’s ‘human’
identify production companies in the region, stylist and viewed by logging onto a personalised
Graeme hawksley, managing director of hybrid unify their interests and form a trade association, online changing room.
marine, explains. “this is the end of five years For more information: which is hoped will attract the attention of
hard work and I’m delighted to have launched For more information: For more information:
Hub Director: Ken Dueck commissioning editors. we’re very happy to help
with such a respected partner as beta marine. Hub Director: Jim Christy www.surreyhub.co.uk
firstname.lastname@example.org Jan wherever we can.”
2 Hub magaZine winteR 2008/09 www.enteRpRiseHubnetwoRk.co.uk 3
Companies throughout the enterprise hub network
are turning innovative ideas into CommerCial suCCesses.
BRITAIN’S BIG LITTLE gatwick diamond Hub gets plentY oF R.u.m. no piRates
companies tHeiR teetH into denFotex
the GIbson IndeX contaIns denfoteX was formed In 1998 and surrey enterprise hub company triometric creates
the names and profIles of specIalIses In the development unique real user monitoring (r.u.m.) products
for high-value web applications. the triometric
over 30,000 start-ups, smes, and manufacture of products for
analyzer captures and reports on web application
unIversIty spInouts, technoloGy- dental and medIcal applIcatIons.
usage, errors and performance as experienced by
led consultants and busIness real users.
last month, denfotex launched a revolutionary
new dental product, which will very likely have the triometric analyzer is made up of three
a major impact on the dental marketplace and, software components: triometric monitor, which
It is the brainchild of marcus Gibson, a former
encouragingly, will reduce pain for patients. monitors and measures web users’ behaviour;
financial times technology correspondent and
passionate supporter of britain’s small companies. the new product ‘pad plus’ (pad stands for photo triometric management station, which processes
activated disinfection) is a patented technique, the information from the monitor and triometric
“I wanted to catalogue the great little companies reporter that generates and presents reports.
based on several years of development and trials,
in britain,” explains marcus. “they are part of the
which eliminates all oral bacteria. awareness of r.u.m. is steadily growing as
country’s crown jewels, and we should recognise
their contribution to the british economy.” pad technology is based on two components: companies begin to realise the benefits.
an aqueous solution of dilute, medical grade awareness that has recently helped secure
the Gibson Index is the first comprehensive, Invensys, mondi and fiat as triometric customers.
tolonium chloride (a vital stain) and a led red
national, small company database anywhere
light system of a specific wavelength to activate
in the developed world, and took marcus and
the solution. Introduced into the infected region, For more information:
his team of researchers 10 years to compile.
the pad solution selectively targets and tags all www.surreyhub.co.uk
the Gibson Index, though, delivers more than bacteria. when the solution is activated by the
calling time on old scHool call centRes recognition. smes can register to be included
in the Index. a significant number have greatly
pad light it releases singlet oxygen, which
ruptures the cell membranes of the bacteria
benefitted from exposure to larger organisations thereby killing them. the pad light is delivered in
voXIQ Is set to revolutIonIse the the voxIQ system integrates speech technologies, there is space, peace and quiet and it works
such as QinetiQ plc and reckitt benckiser, which around one minute by a handheld device and the
winning at tHe olYmpics
worK of call centres and theIr artificial intelligence and databases. It means that very well for us. the hub has also been great
are searching for new technology- and whole process is harmless to normal tissue and
customers’ eXperIence of usInG relevant information appears on screen for for bouncing ideas off.”
innovation-led suppliers. smes can register at: completely painless. pad treatment thus as one of the leading players in international
a call centre agent automatically. as a customer
them. founded and run by archIe wycombe enterprise hub director martin brassell www.gibsonindex.if5.com eliminates much of the need for drilling and wifi interconnection, coordinate worked with
speaks, the system identifies key words and
macaulay, voXIQ was a Germ of says, “the combination of knowledge-based filling, for post treatment medication and it china mobile, china’s largest wifi provider, to
automatically stores them, saving time and subscribers to the service include government
an Idea about ten years aGo. increasing the call efficiency.
software and a core speech recognition engine
organisations, corporates, academic institutions,
reduces treatment times. make ready their wifi network in each of the six
provides a compelling application for commercial olympic cities. Kai liang, senior vice president of
archIe has patented hIs archie can illustrate the benefits with a simple exploitation in call centres and command and
financial houses and economic development denfotex is a Gatwick diamond enterprise hub
agencies. as marcus puts it, “they represent portfolio company and has worked with the hub coordinate, explains the challenge. “It was a huge
technoloGy In 14 countrIes example of an insurance broker. “when a customer control environments. the company has raised
a significant business opportunity to any over the past year. colin hayhurst, hub portfolio task. china mobile launched its 3G network, the
and holds an eXclusIve lIcense calls and begins a conversation with the agent, some £600,000 of investment from management, government reshuffled the telecom industry,
small company.” manager, outlines some of the work he’s done
from bae systems, hIs former the mention of key words such as ‘car insurance’ friends, family and the angel community and has wide ranging telco upgrades were implemented
with denfotex. “pad has the potential to transform
employers, to develop hIs enablInG and ‘ford mondeo’ will cause the system to display met all of its development milestones.” marcus also produces the Gibson Index newsletter, prior to the Games, and the ramifications of the
the dentistry industry and is a platform technology
technoloGy. appropriate forms on the agent’s computer screen
currently, archie is working with a sash window
a 30-page monthly publication distributed free to
which, in future, could be used to treat other sichuan province earthquake and increasingly
and it will populate these with existing customer around 300 technology directors at major british tense security were very evident.”
manufacturer developing his technology as a infections. however, to exploit denfotex’s
and product information retrieved from databases. companies and subsidiaries.
personal assistance tool. the company’s surveyors significant development and technical work in despite the complications, coordinate
further words such ‘disability’ or ‘racing’ might also
need to record 22 different pieces of information the dental market, further funding was required.” successfully configured, tested and connected
be recognised and further information would be
from a customer visit, which they then filter back To register your company at the Gibson Index, colin continues, “despite the current climate we more than 20 international operators with china
retrieved to notify the agent of ancillary conditions
to head office where the data is turned into please contact Marcus Gibson have recently helped denfotex secure £380,000 mobile’s wifi assets within three weeks.
of the insurance.”
drawings and ultimately new windows. voxIQ’s www.gibson-index.com of funding which has helped them complete
voxIQ has benefitted from premises at the platform will enable an account manager to development, launch their product in several thames valley hub has helped coordinate secure
wycombe enterprise hub’s ‘hatchery’. record, store and send information without the countries and put them in a position to $50K to date and some angel funding. moreover,
It moved from london for an improved start-up need for wifi or hot spots. accelerate sales.” the hub has increased coordinate’s credibility with
environment. the enterprise hub has provided the potential investors. portfolio director carlos rojas
when paul Kitching, md of trad sash window’s, explains, “we ask the questions investors ask.
company with a detailed review of its business
was asked at the recent thames valley Innovation and by helping coordinate prepare the answers,
plan and undertaken a company valuation
conference how much it had cost him, he we’ve helped them become less of a risk.”
exercise. the hub has also played an important
responded with “the question is irrelevant, you For more information:
For more information: role in connecting and introducing the business
should have asked how much it is saving me.” Hub Portfolio Director: For more information:
Hub Director: Martin Brassell to providers of capital and prospective investors.
Colin Hayhurst Hub Portfolio Director: Carlos Rojas
email@example.com archie says “the high wycombe hub is excellent.
4 Hub magaZine winteR 2008/09 www.enteRpRiseHubnetwoRk.co.uk 5
BUSINESSADVICE Blogging is not the sole domain of the young.
Nor is it restricted to social media. Increasingly, blogs
play an integral role in a company’s communications
platform, offering a business, regardless of size,
a cost-effective, highly responsive marketing tool.
What’s more, Thames Valley Enterprise Hub company
Fav.or.it has developed technology to place them at
the forefront of a second generation of bloggers –
corporate blogging can be highly effective both for a brand, the fav.or.it system is a powerful
internally and externally, playing a central role tool, as nick illustrates. “take the launch of a new
in a company’s marketing activities. like all handset by a mobile manufacturer such as nokia. AT A GlANCE
marketing, however, blogging is only effective the fav.or.it system could search for interest
if it is planned, targeted and measured. In other around the handset and channel it into a unique • logging enables businesses to
words, its success is dependent on the work done site, effectively building a tailor-made mini demonstrate and communicate
before the actual blog is written. community around the launch. similarly, with their expertise in a certain area
a tv channel like five, for example, the fav.or.it
nick halstead, founder of fav.or.it, puts it simply. often enabling them to dominate
system could search fans’ and celebrity sites for
“thanks to the advent of new technology, blogs
comments on a programme in order to build a
a niche market.
have moved from being purely a social tool to a
business tool.” nick regards blogging as an • y building individual communities,
opportunity that offers businesses of all sizes start-ups and smes throughout the enterprise small businesses can foster
immediate benefits, as nick explains. “a blog hub network would do well to take note of collaboration.
can raise a company’s profile on a search engine. nick’s advice. blogging is particularly useful for
but also enhance its profile and interface with businesses developing a new product or service • company’s reputation can be
key audiences.” or relying on its specialist knowledge to attract
enhanced and trust can be built.
customers. often the challenge for these
“In other words, using Fav.or.it, companies is to provide evidence, to demonstrate • logging is great for search engine
a business blog can respond to that an innovation or technological breakthrough
rankings so others will find you
consumer behaviour. What other works commercially. blogging allows a company
form of marketing can quickly and cost to demonstrate its expertise quickly, cost-
effectively allow a brand to do that?” effectively and interactively. think of a blog as
• logs allow a brand to project
the most dynamic case study and you can begin
to see the effect. its personality.
fav.or.it was set up in mid-2007 as a spin out from
a former project to see how forum systems could likewise, companies promoting a new product • inally, don’t get hung up on
be improved. the fav.or.it system aggregates or service can receive valuable feedback from the word ‘blog’, it’s just a tool.
content from several blogs to a single interface customers and opinion-formers, and gain So evaluate what your business
to allow a blogger to access, read and reply to advocates into the bargain.
personalised content from numerous blogs
needs and focus strongly on using
a blog works across borders, too. owners a blog for that purpose and it will
without having to visit each individual
and managers looking to internationalise
website. this delivers a better experience as be successful for your business.
their businesses can communicate freely with
information is refined to their particular interests
audiences not just locally or nationally but
and stored in one place.
anywhere in the world, simply but changing
for a business wanting to publish a blog, the emphasis of a post to include international
fav.or.it’s integrated system is equally effective. themes and references.
by selecting and categorising content, the fav.or.it For more information:
thames valley enterprise hub has been working Hub Portfolio Director:
system allows a business to publish a blog around
with nick, too. “the hub has been great to us. not Stephen Foale
a particular subject relevant to the business.
only did he help me secure a £150,000 investment Thames Valley Enterprise Hub
what’s more, by tracking reader attention data,
but he’s assisted me with the day to day financial
a business can publish a blog ranked by reader
management and forecasting, the tools I need to
popularity. nick sums up the benefit. “In other
continue to grow the business,” explains nick.
words, using fav.or.it, a business blog can respond
to consumer behaviour. what other form of fortunately, nick took time out from growing
marketing can quickly and cost effectively allow fav.or.it to jot down his top reasons for business
a brand to do that?” blogging. Judging by fav.or.it’s growth, it’s well
worth a read.
Hub magaZine winteR 2008/09 www.enteRpRiseHubnetwoRk.co.uk 7