Social Networking Micro-blogging Here to stay or just another fad?


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Social Networking Micro-blogging Here to stay or just another fad?

  1. 1. Social Networking Micro-blogging Here to stay or just another fad?
  2. 2. Who Me? <ul><li>Craig Murphy </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>Scottish Developers </li></ul><ul><li>Agile Scotland </li></ul><ul><li>DotNet Developers Group </li></ul><ul><li>Author, Reviewer, Podcaster </li></ul>
  3. 3. Social Networking <ul><li>FriendsReunited </li></ul><ul><li>Friendster </li></ul><ul><li>Plaxo </li></ul><ul><li>LinkedIn </li></ul><ul><li>MySpace </li></ul><ul><li>Bebo </li></ul><ul><li>Facebook </li></ul>
  4. 4. Social Networking – What’s it about? <ul><li>Generating a network of friends and colleagues </li></ul><ul><ul><li>Understanding what they are doing and when </li></ul></ul><ul><ul><li>Sharing content, videos, photos, etc. </li></ul></ul>
  5. 5. Social Networking – Finding People <ul><li>Search </li></ul><ul><ul><li>Issues related to security </li></ul></ul><ul><li>[Facebook] Appears to attract folks who you may not have kept in touch with </li></ul><ul><ul><li>Why is this? </li></ul></ul>
  6. 6. Social Networking – Addictive? <ul><li>A lot of employers/corporates have blocked social networking URLs </li></ul><ul><ul><li>Staff are spending too much time getting their “Facebook time” </li></ul></ul><ul><ul><li>Facebook is by no means unique </li></ul></ul>
  7. 7. Social Networking – Ease of Use <ul><li>Networking code and user interface attracts folks from all generations </li></ul><ul><ul><li>Many use “cool Web 2.0” features </li></ul></ul><ul><ul><li>Ease of use </li></ul></ul><ul><ul><li>Massive “reach out” to a variety of data sources </li></ul></ul>
  8. 8. Social Networking – Internal Use? <ul><li>Can we take this code inside the firewall and use its functionality in-house? </li></ul><ul><li>Many organisations implement their own “people” systems </li></ul><ul><ul><li>Rarely are they feature rich user interfaces </li></ul></ul><ul><ul><li>Lack “reach out” and integration with other data sources </li></ul></ul>
  9. 9. Social Networking - Security <ul><li>How do such sites verify who you are? </li></ul><ul><ul><li>A valid e-mail address? </li></ul></ul><ul><ul><li>Some sort of human interaction via an SMS and your mobile ‘phone? </li></ul></ul><ul><li>A lot of fake celebrities on many social networking sites </li></ul>
  10. 10. Social Networking - Security <ul><li>Employees often sign up to more than one social networking site... </li></ul><ul><ul><li>They provide a range of personal details to each </li></ul></ul><ul><ul><li>Trawling through the sites can reveal a lot information that could be used to steal identity </li></ul></ul>
  11. 11. Micro-Blogging <ul><li>Twitter </li></ul><ul><li>Pownce </li></ul><ul><li>Tumblr </li></ul><ul><li>Jaiku </li></ul><ul><li>MySay </li></ul><ul><li>Moodhill </li></ul><ul><li>Frazr </li></ul><ul><li>IRateMyDay </li></ul>
  12. 12. Microblogging – What’s it all about? <ul><li>Short trickle fed group messaging </li></ul><ul><ul><li>“ in a micro-presentation about Web 0.2 by Phil” </li></ul></ul><ul><ul><li>“ packing for MIX07, travel to London at 1400” </li></ul></ul><ul><li>Vertical stacked news feed applications </li></ul><ul><ul><li>E.g. TeleTwitter </li></ul></ul>
  13. 13. Micro-Blogging – Community Spirit <ul><li>I am enjoying a real community spirit </li></ul><ul><ul><li>[from Twitter] </li></ul></ul><ul><li>It’s great knowing what the [UK] Community folks are doing </li></ul><ul><ul><li>I meet a lot of folks 3-4 times per year </li></ul></ul><ul><ul><li>Using Micro-Blogging helps keep me aware of what they are doing </li></ul></ul>
  14. 14. Social Networking - Conclusions <ul><li>The Future? </li></ul><ul><ul><li>Bring the social networking concept in-house </li></ul></ul><ul><ul><li>Make it work internally </li></ul></ul><ul><ul><li>Harness the power of the rich UI and data integration </li></ul></ul><ul><ul><li>Enjoy cross-company data collaboration </li></ul></ul>
  15. 15. Micro-blogging - Conclusions <ul><li>Micro-blogging </li></ul><ul><ul><li>Globally share knowledge and activities across your organisation </li></ul></ul><ul><ul><li>Try it: set up a Twitter feed of your own... </li></ul></ul><ul><ul><li>Take a look at </li></ul></ul>
  16. 16. Last Words... <ul><li>Sheer profusion of social networking sites and micro-blogging facilities is a problem </li></ul><ul><ul><li>“ no need for that” , Phil Winstanley 1158 today! </li></ul></ul><ul><li>Some sites offer post once propagate to many </li></ul><ul><li>Some sites, e.g. Facebook, offer extensibility via applications </li></ul><ul><ul><li>Security concerns (access to contacts, etc.) </li></ul></ul><ul><ul><li>Scalablity </li></ul></ul>