Sales Presentation Template - Geometric (e2350)


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Sales Presentation Template - Geometric (e2350)

  1. 1. Social Networking as a Job Search Tool August 18, 2009
  2. 2. About Kelly Services  Kelly Services, Inc. is a world leader in workforce management services and human resources solutions headquartered in Troy, Michigan.  Kelly provides workforce solutions and expertise that includes; outsourcing, vendor on-site and full-time placement to clients on a global basis.  Kelly provides employment to nearly 650,000 employees annually  We provide talent for; accounting, engineering, information technology, law, science, industrial services, education, and health care.  Revenue in 2008 was $5.5 billion.
  3. 3. Social Networking – Web 2.0  Over 70% has been using the Internet for over 7 years  User generated content – collective sharing of the masses. Worldwide Social Media Reach 15-24 year olds 76% 25-34 year olds 68% 35-44 year olds 65% 45-55 year olds 64% 55 and over 60% Social Networking Sales Training
  4. 4. Using Social Media to Support Your Career Using online communities, blogs, wikies, networking sites to…  Build Your Brand – enabling others to find you  Network/Connect - with your target audience
  5. 5. A Myriad of Sites to Consider… Choose Wisely! And LinkedIn… Job Searching Social Networking Sites – Allison Doyle
  6. 6. Active User Growth on Facebook: Globally 200 MM Social Networking Sales Training
  7. 7. Twitter • 19 million UV in May „09, 1.8 million UV in June „081 • 18 million UV in April „092, just 1.47% growth over May • 17 million registered users5 • US, UK, and Canada top three user countries • 10.34% of Twitter traffic referred from Facebook1 • 9.97% from Google • 5% from Yahoo • 2% from MySpace • 25th most visited U.S. site, June „093 • Infrequent users comprise nearly ¼ traffic3 • 90% activity from 10% users6 1, 2,, 4Nielsen Online,, 6 Forrester
  8. 8. LinkedIn  2 million members join per month – roughly 1 new member per second  Members from each of the Fortune 500  1 in 20 US users is HR professional  Users like the professional and business oriented look and feel  Users tend to be more Senior (56% are “individual contributors”, 16% are management level, and 28% are director/VP level or above)  Majority are decision makers or have influence in the purchase decisions at their companies (DMs tend to be more active on LinkedIn)  4 kinds of LinkedIn users • Savvy Networkers • Senior Executives • Late Adopters • Exploring Options LinkedIn Presentation: 10 Ways to Find Your Dream Job
  9. 9. How To Use  Create your personal brand  Enable people to find you, introduce yourself,  Use as a starting point to network, build a network, build a professional image.  Support others in their journey building a reciprocal support environment  Utilize privacy settings  Be consistent across sites  Figure out what each site has to offer: information, connections, communication tool, management  Be creative • Beverly Sheppard: 6K for nothing, 6K for a job Job Searching Social Networking Sites
  10. 10. Social Networking: Building Your Brand  In general, keep it professional • No personal stories, pictures with friends at social events.  Use your professional name consistently – email addresses, blog names, etc.  Use the same professional photo on all sites  Complete your entire profile • Previous employers • Job titles • All qualifications • Summarize accomplishments • Notes about projects, promotions • Link to your website or blog  Include ways that you could support others • Information you have to share, etc. • Groups that you are connected with  Consider this…. Play by play + color commentary + best interview answers + recommendations from key references = build a story about you! Job Searching Social Networking Sites – Allison
  11. 11. Social Networking – Getting Connected  The desired outcome • Make a list of companies and people who are in your sweet spot • Find people who have jobs you want • Use internet to find and research them • Research how these individuals present themselves  Present yourself • Use the professional brand information to build the image that matches • Proactively get connected • Work the network to build
  12. 12. Downsides to Social Networking  Networking fatigue  User frustration  Eternal digital billboards  Narrow niche  Employers‟ legal risks  Recruiters‟ time management woes  Difficult to manage many networks  Networks are a reflection of you Job Search – Pros and Cons of Social Networking
  13. 13. How to Use Facebook •Create profile, this profile should be branding you, not your current or previous company. •Search for company, hiring managers, experts •Search for employees of your desired client or company •Search for Clients or prospects by name •Join Networking Groups •Participate in discussions about topic you have interest – showcase your knowledge. •Post articles of interest, industry info. Etc. Social Networking Sales Training
  14. 14. Privacy Settings: Facebook  Limit access to areas on the site • Profile • Search • News Feed and Mini-Feed • Poke, Message, and Friend Request • Friends, Notes, and Facebook Development Platform  Limit who can see what • All my networks and all of my friends • Some of my networks and all of my friends • Only my friends  Who Can See Your Profile • Undergrad • Grads • Alumni • Faculty • Staff Social Networking Sales Training
  15. 15. How to use LinkedIn 1. Get the word out! 2. Ask for recommendations 3. Find out where similar people work 4. Find out who you know there 5. Find out where people go next 6. Check to see if they are hiring 7. Join LinkedIn groups 8. Ask an expert 9. Become an expert 10. Build your network! LinkedIn Presentation: 10 Ways to Find Your Dream Job
  16. 16. 1. Get the Word Out LinkedIn Presentation: 10 Ways to Find Your Dream Job
  17. 17. 2. Ask for Recommendations LinkedIn Presentation: 10 Ways to Find Your Dream Job
  18. 18. 3. Find Out Where Other People Work LinkedIn Presentation: 10 Ways to Find Your Dream Job
  19. 19. 4. Find Out Where Similar People Work and 5. Find out Where They Go Next LinkedIn Presentation: 10 Ways to Find Your Dream Job
  20. 20. 6. Find Out Who You Know LinkedIn Presentation: 10 Ways to Find Your Dream Job
  21. 21. 7. Join a Group LinkedIn Presentation: 10 Ways to Find Your Dream Job
  22. 22. 8. Ask an Expert LinkedIn Presentation: 10 Ways to Find Your Dream Job
  23. 23. 9. Become an Expert LinkedIn Presentation: 10 Ways to Find Your Dream Job
  24. 24. 10. Build Your Network  You may invite people you have an email address for or  You may invite others you have been educated or worked with by stating how you know them.  You may use the outlook toolbar or other address books to validate and invite multiple users  Be careful… if you invite people and 5 respond they do now know you, you will not be allowed to use this invite function in the future. LinkedIn Presentation: 10 Ways to Find Your Dream Job
  25. 25. Examples of Professional Brand  Allison Doyle‟s Linked In Page  Allison Doyle‟s Facebook Page
  26. 26. Google
  27. 27. You Tube • 4th most visited website, exceeds Yahoo with over 100 million UV/month • CareerBuilder partnered with YouTube to reach this audience • CareerBuilder‟s Channel, has exceeded 110K views since Feb. ‟09 • Search By company name to view company recruitment video. • This will give insight into company culture and core values. Example: ADP • This will provide executive names and titles • Search by executive name, this will showcase speaking engagements.
  28. 28. How to Get Started  Research to find the social network that best suits your needs  Build your brand on that network  Begin to build your network  Manage the network – be diligent • Set goals for numbers  Google yourself and evaluate results  Conduct a “check” of your overall on-line presence and validate professionalism • Email addresses • Instant message accounts • Google and other search engines • Blogs • MySpace, Facebook, and other social media sites • Forums/Bulletin Boards
  29. 29. Questions to Consider  What social networks will you explore?  What information do you have to share?  What companies, people resources would you like to connect with?  How can you contribute to the social networking community?  What information do you need to remove from the internet?  What goals will you set for yourself in terms of establishing your on-line professional brand?  Who is someone whose site you might want to replicate?