Career Networking: Utilizing LinkedIn and Other


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Career Networking: Utilizing LinkedIn and Other

  1. 1. Career Networking: Utilizing LinkedIn and Other Social Media Tools Brian White, College Relations Manager, Payless ShoeSource Sara Clayton, Assistant Director, University Career Center
  2. 2. Today’s Presentation <ul><li>Introduction to Networking </li></ul><ul><li>Networking Online </li></ul><ul><li>LinkedIn: Recruit Your Job </li></ul><ul><li>University Career Center: How We Can Help </li></ul>
  3. 3. Introduction to Networking <ul><li>What is “networking”? </li></ul><ul><ul><li>Connecting with others to build professional relationships and gather information </li></ul></ul><ul><li>Why should I be networking? </li></ul><ul><ul><li>70-90% of all jobs are not posted </li></ul></ul><ul><ul><li>Survey of 45 large companies suggests 1 … </li></ul></ul><ul><ul><ul><li>Most positions are filled internally but… </li></ul></ul></ul><ul><ul><ul><li>Referrals are the #1 source of external hires </li></ul></ul></ul>1 Source: Crispin, G. & Mehler, M. (Feb 2009). CareerXroads 8th Annual Source of Hire Study: What Happened in 2008 and What It Means for 2009. Accessed October 8, 2009 at:
  4. 4. Networking Online <ul><li>What is “social media”? </li></ul><ul><ul><li>Online networking platforms like… </li></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>MySpace </li></ul></ul></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><li>Why network online? </li></ul><ul><ul><li>Easy to connect with those you know (and those you want to know) </li></ul></ul><ul><ul><li>Personal marketing tools – promote yourself </li></ul></ul>
  5. 5. Networking Online <ul><li>Are employers really looking for me online? </li></ul><ul><ul><li>45% surveyed by CareerBuilder are screening candidates on social networking sites 2 </li></ul></ul><ul><ul><ul><li>35% dismissed a candidate based on negative online information </li></ul></ul></ul><ul><ul><ul><li>18% solidified a hiring decision based on positive online information </li></ul></ul></ul>2 (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds. Accessed October 9, 2009 at:
  6. 6. Networking Online <ul><li>Clean up your online image… </li></ul><ul><ul><li>Google yourself – what’s out there? </li></ul></ul><ul><ul><li>Delete inactive accounts & update active ones </li></ul></ul><ul><ul><li>Remove any “dirt” </li></ul></ul><ul><ul><li>Utilize privacy settings </li></ul></ul><ul><ul><li>Ask contacts to “keep it clean” </li></ul></ul>
  7. 7. Networking Online <ul><li>Build your personal brand… </li></ul><ul><ul><li>Who is your target audience? </li></ul></ul><ul><ul><li>What can you offer these people? </li></ul></ul><ul><ul><li>How can I connect with them online? </li></ul></ul>
  8. 8. LinkedIn: Recruit Your Job <ul><li>Why LinkedIn ? </li></ul><ul><li>Build your profile on LinkedIn </li></ul><ul><ul><li>Status: Your status message allows you to share professional updates with your network </li></ul></ul><ul><ul><li>Photo: Your professional photo allows those you’ve met and previously worked with to quickly identify you. </li></ul></ul><ul><ul><li>Summary: Summarizing your professional experience and goals allows other users to quickly learn about your background and interests. </li></ul></ul><ul><ul><li>Experience: Your professional experience is displayed along with any recommendations you have received. Similar to your resume. </li></ul></ul><ul><ul><li>Education: Your educational background is displayed along with associated activities and honors. </li></ul></ul><ul><ul><li>Additional Information: Your websites, interests, groups & associations and honors & awards. </li></ul></ul><ul><ul><li>Recommendations: Recommendations help illustrate your achievements, project credibility, and show why people enjoy working with you. Similar to references. </li></ul></ul><ul><ul><li>Q&A: LinkedIn Answers allows you to showcase your knowledge and interests. </li></ul></ul><ul><ul><li>Contact Settings: Your preferences for contact, types of opportunities interested in and privacy settings. </li></ul></ul>
  9. 9. LinkedIn: Recruit Your Job <ul><li>Networking Search Strategy </li></ul><ul><li>Strategy: Plan your search strategy </li></ul><ul><ul><li>Define who/what you are looking for: job titles, companies, locations </li></ul></ul><ul><ul><li>Define keywords: skills, certifications, associations, conferences </li></ul></ul><ul><ul><li>Define where you will look: search engines, networking sites, job boards </li></ul></ul><ul><li>Search: Begin your search </li></ul><ul><li>Refine: Refine your search strategy </li></ul><ul><ul><li>Filter: try different combinations </li></ul></ul><ul><ul><li>Fish: find more contacts in your results </li></ul></ul><ul><ul><li>Flip: what groups are your contacts in? </li></ul></ul><ul><li>Build: Build your network – who else do contacts know? </li></ul>
  10. 10. LinkedIn: Recruit Your Job <ul><li>Build Your Network </li></ul><ul><ul><li>Find current professional network on LinkedIn </li></ul></ul><ul><ul><li>Company Recruiters </li></ul></ul><ul><ul><li>Company Contacts </li></ul></ul><ul><ul><li>University Alumni </li></ul></ul><ul><ul><li>Use your network contacts to get introduced to others </li></ul></ul><ul><li>Join Groups </li></ul><ul><li>Participate in and/or post discussions </li></ul><ul><li>Network with group members – you can send messages to most </li></ul><ul><li>Join common groups with specific contacts you want to reach </li></ul><ul><li>Q&A </li></ul><ul><ul><li>Showcase your knowledge and talent </li></ul></ul>
  11. 11. LinkedIn: Recruit Your Job <ul><li>Companies </li></ul><ul><ul><li>View employees </li></ul></ul><ul><ul><li>Related companies </li></ul></ul><ul><ul><li>Check “new hires” section to see if still hiring </li></ul></ul><ul><ul><li>Jobs </li></ul></ul><ul><li>Advanced People Search </li></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Job Title </li></ul></ul><ul><ul><li>Company </li></ul></ul><ul><ul><li>School </li></ul></ul><ul><ul><li>Industry </li></ul></ul>
  12. 12. LinkedIn: Recruit Your Job <ul><li>Market Yourself </li></ul><ul><li>Find the right contact: Hiring Manager, Recruiter and/or Key Department Contact </li></ul><ul><li>Develop your first impression: What will you say/write? </li></ul><ul><li>Identify contact information & make contact: </li></ul><ul><ul><li>Network & Connect via LinkedIn </li></ul></ul><ul><ul><ul><li>Ask for introduction through current contact </li></ul></ul></ul><ul><ul><ul><li>Send Inmail </li></ul></ul></ul><ul><ul><ul><li>Send invite to connect </li></ul></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><ul><li>Google search to find email pattern for company </li></ul></ul></ul><ul><ul><ul><li>Email resume with cover letter </li></ul></ul></ul><ul><ul><li>Phone Call </li></ul></ul><ul><ul><ul><li>Find company phone number at site like Hoovers </li></ul></ul></ul><ul><ul><ul><li>Call and ask to be connected to name & position </li></ul></ul></ul><ul><li>Network: Every interaction is an opportunity to network </li></ul>
  13. 13. LinkedIn: Recruit Your Job <ul><li>Market Yourself </li></ul><ul><li>Build Your Brand: </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Groups (LinkedIn, Facebook, Google, Yahoo, etc.) </li></ul></ul><ul><li>Build Your Network: </li></ul><ul><ul><li>Invite others </li></ul></ul><ul><ul><li>Ask for help </li></ul></ul><ul><ul><li>Brand your electronic signature </li></ul></ul>
  14. 14. Recruit Your Job: Example (LinkedIn) <ul><li>Find top employers in Kansas City with Google </li></ul><ul><ul><li>“top employers of Kansas” </li></ul></ul><ul><li>View Company Website </li></ul><ul><li>Search LinkedIn for people from that company </li></ul><ul><ul><li>Company “Garmin” & Location “66213” </li></ul></ul><ul><ul><li>Network via LinkedIn (introductions, Inmail, invite) </li></ul></ul><ul><li>Workaround for contact info </li></ul><ul><ul><li>Look for email patterns </li></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><li>View Hoover’s </li></ul></ul><ul><ul><ul><li>Phone number </li></ul></ul></ul>
  15. 15. Recruit Your Job: Example (Position) <ul><li>Find a position you want on a job board </li></ul><ul><ul><li>Sample Job Posting </li></ul></ul><ul><li>View Company Website </li></ul><ul><ul><li>Research Company </li></ul></ul><ul><li>Search LinkedIn for people from that company </li></ul><ul><ul><li>Workaround to find Senior System Engineer at Symantec </li></ul></ul><ul><li>Advanced search LinkedIn for KU alum </li></ul><ul><li>Look for email patterns </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><ul><ul><ul><li>Start Networking! </li></ul></ul></ul></ul></ul>
  16. 16. Recruit Your Job: Bonus Idea! <ul><li>You can use Google to find interesting career information! </li></ul><ul><ul><li>filetype:ppt elevator speech </li></ul></ul>
  17. 17. University Career Center: How We Can Help <ul><li>Online Career Resources: </li></ul><ul><ul><li>Most content is open-access (non-KU students) </li></ul></ul><ul><li>KU Edwards Campus students visit us at… </li></ul><ul><ul><li> </li></ul></ul><ul><li>KU alumni visit us at… </li></ul><ul><ul><li> </li></ul></ul>
  18. 18. Questions? Thank you!