2011 New Fall TV ShowsSocial Intelligence Report           SMAnalysis from 3/1/2011 – 7/19/2011                           ...
Executive Summary                    This is Networked Insights second report on this years slate of new shows. We base   ...
Leverage TV Fans to maximize your spend Gain greater insights with deeper analysis                                        ...
Network Level Summaries                                                                                 Knowing the streng...
Network Overview                                                                                 At a glance see each broa...
Show Analysis                                                                              Better understand the social   ...
More Reach – Same Budget!                                                                               About Networked In...
Methodology  Audience Definitions  Audiences are defined by identifying sites that exhibit strong contextual relationships...
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Networked Insights Social Intelligence Report Sample 2011 Fall TV Shows

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We are pleased to announce that the Networked Insights 2011 New Fall TV Show Report is now available. This is a follow-up to our very popular Outfront of the Upfront Report originally released during the 2011 Upfronts season that examines the online conversations around each new program across the social web. Networked Insights aggregates this information and ranks it allowing you to compare the new TV shows within a network in order to optimize your TV media spend.

“This report is for the skilled media planners who are continuously gathering data to inform media buys and maximize ROI” said Dan Neely CEO of Networked Insights. “A rapidly growing trend is the use social data to measure fan engagement before a program premieres. Knowing what an audience is saying about a show allows you to make a better and more informed advertising decision.”

Networked Insights’ updated report reviews the five broadcast networks and the individual new television shows. You can download the full report for $299 or view a sample of the 2011 New Fall TV Show Report and see how leveraging social data can allow you to maximize your spend.

What is in the sample report?

Network Summaries – strengths and weaknesses of upcoming season
Network Overviews – social impressions and sentiment by television show
Television Program Analysis – deeper look at conversation themes and audience reaction to program elements along with recommendations on how to maximize your advertising investment

We hope you enjoy this report and we will continue to provide updates to the full report as these new shows roll out!

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Networked Insights Social Intelligence Report Sample 2011 Fall TV Shows

  1. 1. 2011 New Fall TV ShowsSocial Intelligence Report SMAnalysis from 3/1/2011 – 7/19/2011 NETWORKED INSIGHTS Fueling Intelligent Brands
  2. 2. Executive Summary This is Networked Insights second report on this years slate of new shows. We base our analysis on a comprehensive look at what is being said about them in all forms of online media. We aggregate those conversations and then compare the shows within a network to help you optimize your TV media spend by network. What is in this sample report? • Network Summaries – strengths and weaknesses of upcoming season • Network Overviews – social impressions and sentiment by television show • Television Program Analysis – deeper look at conversation themes and audience reaction to program elements along with recommendations on how to maximize your advertising investment Go to www.networkedinsights.com/tvreport to buy the complete report that includes every new show on all 5 networks.© Networked Insights, 2011 All Rights Reserved. 2
  3. 3. Leverage TV Fans to maximize your spend Gain greater insights with deeper analysis C Start with the Network Level Compare shows within a vertical Leverage the ultimate insights Summary to pick out which network in the specific Network in the Deep Dive Analysis that network you need to know Overviews to understand which provides topical and thematic more about to get the edge shows are the winners and which analysis using our proprietary in your negotiations. ones are the social turkeys. clustering technology Go to www.networkedinsights.com/tvreport to buy the complete report that includes every new show on all 5 networks.© Networked Insights, 2011 All Rights Reserved. 3
  4. 4. Network Level Summaries Knowing the strengths and weaknesses around a network’s programming lineup allows you to pick the right partner for your broadcast and online media investments. This slide provides guidance based on social data for each of the five broadcast networks based upon their news shows premiering in the fall. Go to www.networkedinsights.com/tvreport to buy the complete report that includes every new show on all 5 networks.© Networked Insights, 2011 All Rights Reserved. 4
  5. 5. Network Overview At a glance see each broad- cast network’s lineup of new shows – their genre, social impressions, sentiment and commentary based on research performed for each individual program by Networked Insights Analysts who specialize in de- veloping strategies to optimize broadcast advertising. Go to www.networkedinsights.com/tvreport to buy the complete report that includes every new show on all 5 networks.© Networked Insights, 2011 All Rights Reserved. 5
  6. 6. Show Analysis Better understand the social audience developing around unaired broadcast programs to uncover advertising opportuni- ties and better inform ad buying C decisions. This report provides a comprehensive profile of fan sentiment, the volume of online conversations, the key topics within those conversations and recommendations. Go to www.networkedinsights.com/tvreport to buy the complete report that includes every new show on all 5 networks.© Networked Insights, 2011 All Rights Reserved. 6
  7. 7. More Reach – Same Budget! About Networked Insights Networked Insights distills insights from millions of authentic conversations on the social web, At Networked Insights we are responsible for providing social intelligence that drives proactive decision-making. Our social media technology helping brands optimize over $5 Billion dollars goes beyond monitoring tools that merely track of media spend in 2011. brand mentions. Some of the world’s most successful brands and agencies use Networked Insights technology and Go to www.networkedinsights.com/tvreport expert analysts to complement traditional market research, increasing the efficiency and effectiveness to buy the complete report that includes every of marketing activities from campaign design to new show on all 5 networks. media planning and advertising. Contact Networked Insights at info@networkedinsights.com to learn how to better connect with your target audience.© Networked Insights, 2011 All Rights Reserved. 7
  8. 8. Methodology Audience Definitions Audiences are defined by identifying sites that exhibit strong contextual relationships and/or are visited by users with shared affinities. This set of sites consists of locations that most effectively capture the audience engaging around topics within a specified domain. Defining an audience allows Networked Insights to reduce the noise prevalent in social media, including spam and duplicate data, allowing for identification of true insights. Conversation Metric Keywords and phrases are used to categorize topics and themes that appear in social media conversations on blogs, forums, microblogs and social networking sites. Categories are identified by Networked Insights’ proprietary Topic Discovery Engine (TDE) in conjunction with analysis from our social media analytics team. Once individual topics have been isolated, TDE is used to discover sub-themes, and various metrics (post volume, impressions, sentiment, etc.) are provided as needed for each topic. Impressions Impressions are a calculation of the number of social mentions of a product/brand that visitors to social networking sites, forums, blogs and microblogs were exposed to. Impressions provide an estimation of how social media are consumed, are a way to account for the vast majority of social media users who do not actually create posts, and enable us to look beyond post counts to gain a better understanding of how much social reach a topic truly has. Impressions are a passive measurement tool and do not necessarily demonstrate engagement. As with other basic metrics, it is important to layer thematic insights upon impressions in order to understand what drives the conversation and what actions are required. Sentiment Keywords are used to describe brands and products. Each keyword is defined by Boolean-search strings tuned to accurately capture volume of conversation. Ratings of positive, negative and neutral are assigned to a random sample of posts in order to gauge the sentiment for a given keyword. Topic Discovery A mathematical approach is used to understand what themes drive engagement. Advanced clustering technology extracts the key sub-themes expressed in the content related to a keyword. A qualitative analysis is included to expose what is really driving the engagement and how different sub-themes interconnect. To learn more about Networked Insights Upfronts analysis – click here© Networked Insights, 2011 All Rights Reserved. 8

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