We are pleased to announce that the Networked Insights 2011 New Fall TV Show Report is now available. This is a follow-up to our very popular Outfront of the Upfront Report originally released during the 2011 Upfronts season that examines the online conversations around each new program across the social web. Networked Insights aggregates this information and ranks it allowing you to compare the new TV shows within a network in order to optimize your TV media spend.
“This report is for the skilled media planners who are continuously gathering data to inform media buys and maximize ROI” said Dan Neely CEO of Networked Insights. “A rapidly growing trend is the use social data to measure fan engagement before a program premieres. Knowing what an audience is saying about a show allows you to make a better and more informed advertising decision.”
Networked Insights’ updated report reviews the five broadcast networks and the individual new television shows. You can download the full report for $299 or view a sample of the 2011 New Fall TV Show Report and see how leveraging social data can allow you to maximize your spend.
What is in the sample report?
Network Summaries – strengths and weaknesses of upcoming season
Network Overviews – social impressions and sentiment by television show
Television Program Analysis – deeper look at conversation themes and audience reaction to program elements along with recommendations on how to maximize your advertising investment
We hope you enjoy this report and we will continue to provide updates to the full report as these new shows roll out!