People use social media to talk about their experiences, interests, wants, likes and dislikes. What they’re saying on blogs, Facebook, Twitter and elsewhere represents a trove of information that can help guide media planning.
The traditional planning cycle still holds of course. You have to define objectives, set strategy and tactics, continually refine your plan execution, and measure results. But now the social conversation is a vital input to that process.
Networked Insights can help you gain unbiased, unfiltered access to the minds of customers and prospects as they interact and opine in social media. We take social media analytics to a new level, tapping an extraordinary spectrum of sources to unearth hot topics and rich conversations. Our unique combination of insight-rich content and spot-on demographics can help you sharpen your audience focus, identify and predict trends quickly, and gain a powerful competitive advantage.
Learn how you can use social media analytics to transform your media planning process and gain the results you want from your spend at the minimum effective investment. In other words, let us help you get more bang for your media buck.