TOY LIBRARY OF CSS DISABILITY ACTION SOUTHLAND No. 142 Don Street, Invercargill, Southland, New Zealand E-Communication Solution by Syndicate 13 Lecturer: Mr. Scott Morton Group Members: Stream – 2 Syndicate 13 Muzni Miftha - 2010005729 Kawaljit Kaur - 2010005104 Aditi Shreshtha - 2010004267 Sweta James - 2010005112 Jasprit Kaur - 2010005796
About The clientCCS Disability Action has a regional structure with local officeswhich provide disability support to over 6,500 disabled peopleand their families each year.The Invercargill Toy Library is a part of CSS Disabilityorganisation which provides ready access to lend good qualitytoys, puzzles, video, sporting equipment and educationalequipment to children from new born to the age of 13.Parents can borrow any kind of small to large toys to their kindsfrom as low as $4 for a period of a month and the moneygenerated goes back to the Disability trust.Few Other services offered by the client: learning having friends and relationships having choices about where we live having meaningful work and leisure opportunities participating in the community Source: http://www.ccsdisabilityaction.org.nz/ Find us in Maps
Proposed Ideas for Implementation And we have proposed the following ideas/strategies for the company Proposed URL/Domain name www.toys4kidsinv.org Implementing a database system to store all members details & for stock inventory using MYSQL with VB.Net front end andWebPages will be developed using PHP language. Developing an intranet and internet website which contains all the forms to communicate internally and externally Currently the library accepts only cash and staffs in the library having discrepancies in having cash at the premises thereforewe will implement a system in the company website where customers can pay via the website 24/7 By implementing these systems 95% of the paper works will be eradicated, efficient and the company expects majordevelopments in membership and lending toys The company will be hosting in the fast growing social media networks such as Facebook, Myspace, YouTube and Twitter Shopping cart system - A shopping cart is a piece of software that acts as an online store which stores catalogue andordering process. Typically, a shopping cart is the interface between a companys Web site and its deeper infrastructure, allowing consumers to select merchandise; review what they have selected; make necessary modifications or additions; and purchase the merchandise.Shopping carts can be bought as independent pieces of software so companies can integrate them into their own unique onlinesolution, or they can be offered as a feature from a service that will create and host a companys e-commerce site.
Analysis of audienceWho can use the toy library?There are toys in the library from birth to fifteen years old. But the library is accessible for almost everybody andany one can borrow toy for their loved one. Anyone can use the toy library Parents – mum/dad, grandparents, aunty, uncle, family friends, etc. The toy library is open to all family or friends/ people who are caring for children. Demand kids are quickly getting fed up with playing with the same toys again n again and they prefer varieties all the time and so on the demand for our toys increase therefore we always make sure that we have sufficient amount of toys to fulfil all the kinds needs.CompetitionIn the target market of toy library, there is a tough competition. As the number of competitors increase, the cost offighting them usually goes up. More money must be spent on advertising. According to Kuratko (2009) “The greater the competition, the less the business chance of earning large profits.” Competition Elaborated Further Below
Directcompetition:The company is facing direct competition Indirect competition:from ‘The Salvation Army’ shop which issituated at Tay Street, Invercargill. There are some more toy shops in the same market, which are prompting indirect competition to toy library as well.This is a charity shop, selling toys at very ‘Invercargill Toy world’ and ‘Baby City’ are 2 main toylow cost into the same market. So the shops from them in the target market.customers will prefer to buy toys instead ofhiring on the same price. Invercargill Toy world: - It is situated at 181 Dee Street, Invercargill, which is delivering a wide range of toys intoThe company’s new strategy i.e. e- the market and also selling its product, through e-communication will help to enhance its sale commerce on its website www.toyworld.co.nz. But havingand will support to reach more customers high price range of its products, it is not competing directlyas compare to its direct competitor, which to the toy library.is still not having the same communicationtechnique. Baby City: - It is another toy shop, situated at 71 Spey Street, Invercargill, which is providing complete range of baby products including garments and toy etc. So customer can do there complete shopping for their kids over there. But again having its high price range of products, it is giving indirect competition to the toy library.
Toy LibraryE-Communication Structure The strength of social media & few stats! (Video Clip) What is RSS? Short for Really Simple Syndication or Rich Site Summary, this handy service is revolutionizing the way we search for content. In addition, us web searchers dont necessarily have to keep checking back to any particular site to see if its been updated - all we need to do is subscribe to the RSS feed, much like you would subscribe to a newspaper, and then read the updates from the site, delivered via RSS feeds, in whats called a "feed reader." (Well get to feed readers in just a minute!)
How Does E-Commerce WorkHow Does e-Commerce Work?A customer goes through your on-line catalogue, selectsthe items she wants, goes to the checkout page, enterher credit card number, and clicks the submit button.What happens between clicking the submit button andseeing the purchase confirmation page?In fact, what happens is remarkably similar to whathappens when someone gives a waiter their credit card ata restaurant or gives their credit card over the phone to amail-order company. There are some critical differences,however.Heres a quick summary of the process:The information about the purchase (items selected, Payment Processing Stepsname, address, phone number, credit card number) isencrypted and sent via a secure connection to the web 3. A consumer visits your website and uses your online store to make a purchase.site transaction server. 4. The transaction is conducted over a secure connection (SSL) to yourThe transaction server sends the credit card information web hosting server.over a private line to the card-processing system, which 5. Payment Processing Gateway handles the secure, real timeissues an "Accept" or "Decline" for that transaction. encrypted credit card information and co-ordinates the transaction 6. Merchant account processes the movement of fundsThis card-processing system is the same one a restaurant 7. Funds are debited from the consumers credit card accountor mail-order company uses to authorize a purchase. 8. Funds are deposited into your designated bank account Once the transaction server gets an "Accept" on the credit card, it submits the order to the company ordering system and another confirmation to the customer. Different Types of E-Commerce
E-Communication Plan Web Site Database Social E-Mail Providing information about Media Yet another fastway the Library By implementing this database will eliminate Networks of communication & Create new online the amount of papers we has become less memberships use in the library and popular since the one of the Social Medias are saves time and printing revolutionised and introduced Alter membership detail cost of the membership very affective media (address/ telephone no/ etc.) cards, keep the stocks nowadays with more Yahoo Xtra up to date. than 500million Renewal of membership member Gmail MYSQL with VB.Net Online real-time payment front end Facebook Hotmail facilities Inventory System Twitter AOL Reserve toys via online My Space Contact members of staffs Youtube Guest book Forums Updates of library events and toys Geographical location Frequently asked questionsDomain-the most recognized system Firewall-An enterprise with an Payment Gateway-Payment gateways Data encryption refers to Server-A server is primarily afor assigning addresses to Internet web internet that allows its workers access link the virtual terminal ("buy" page) to mathematical calculations and algorithmic program that runs on aservers ("Internet hosts"). Somewhat to the wider Internet installs a firewall the merchant account and the credit schemes that transform plaintext into machine, providing a particular cyphertext, a form that is non-readable tolike international phone numbers, the to prevent outsiders from accessing its card organization securely. This protects and specific service to other unauthorized parties. The recipient of andomain name system helps to give own private data resources and for the credit card data and any other machines connected to the encrypted message uses a key whichevery Internet server a memorable and controlling what outside resources its personal information from being triggers the algorithm mechanism to machine on which it is found.easy-to-spell address. own users have access to. exposed to computer hackers. decrypt the data, transforming it to the original plaintext version.
“Security of documents and files, and protecting the network from viruses, are major concerns E-Security Plan for companies.” S. O’ Rourke & S. Barnette. p.421The importanceIn the world of electronic commerce, security is paramount. Use of e-communication is also having threats of some kind of virusattack and security risks. So the company will focus on security to improve its services and avoid risks. The company willconsider on following security policies: - Web Pages & Database Identification and Authentication PHP-"Hypertext Pre-processor", is a Network Securitycomputer language which we will be Systemusing to create dynamic Web pages. I & A is the process to verify and My SQL - MySQL is a freely available recognize the valid users andopen source Relational Database processes. This information isManagement System (RDBMS) that uses We will be running this generally used to determine theStructured Query Language (SQL). operating system in our acceptable users or process, which server to tighten up our will be allowed to access. It follows SQL is the most popular language for security. the given policies:managing content in a database. It ismost noted for its quick processing, Windows 2008 Server OS Augmenting passwordproven reliability, ease and flexibility of loginsuse and Microsoft ISA Firewall Server Users will be asked to identify anwith front end GUI system which will also image, which is pre chosenbe linked with the website so that the Cute FTP – for files transfer to the web domain category by the user and afterstaff can update their website contents or identifying the image and thenaccess the database from anywhere user will be asked to enteranytime they want. M daemon – Mail Server alphanumeric password. Internet security Issues (Video Clip) worth watching..!
PayPal E-Security Plan It is a secure and most popular way of payment on internet. Continued... PayPal is a safer, simpler way to sendPassword Management and receive money online. You can pay for The VeriSign Trust Seal items you buy on eBay as well as on Passwords and user ID’swill be unique. hundreds of other leading retail websites, assures shoppers that a site is or you can use PayPal to send money both secure and trusted. Viewed quickly and safely to anyone with an email Passwords will have up to 250 million times a day onminimum 8 characters with address. over 90,000 Web sites and in 160at least 2 digits. countries, the VeriSign seal has You can pay with money held in your become the most recognised PayPal account balance or use another Passwords will be kept trust mark on the Internet.private by the organisation. payment method such as a credit card, debit card or your bank account. Once you Online shoppers extend their sign up for a PayPal account, you just need Passwords will be trust in VeriSign to your sitechanged after every 90 to select PayPal as your payment method when you display the VeriSign when you shop online.days. Trust Seal on your secured Web site because: Websites that accept PayPal will Accounts will be frozenafter 3 failed logon show the PayPal logo in their The site is secured withattempts. checkout. You will be asked to log in VeriSign SSL, issued by the to your account with your email leading Certificate Authority address and password to confirm the Sessions will be worldwide.suspended after 15 payment. PayPal never shares yourminutes; if there will be no financial information with sellers or VeriSign has verified theactivity. retailers. identity of the business and their right to use the Web site domain Successful logons name. Digital Signatures and Certificatesaccounts will be displayedwith last logon date and Secure Socket Layer (SSL) technology protects your The Web site hastime. web site and makes it easy for your web site visitors passed a daily malware to trust you in three essential ways: scan.
New Zealand Legal Aspects Laws to be considered while implementing E-communicationGovernment regulations on the E-commerce and the Electronic Transaction Act (ETA)The Electronic Transactions Act and the Electronic Transactions Regulations come into force on 21 November 2003. The ETA does three things in order to facilitate the use of electronic technology: it confirms that electronic methods of communication are legally effective it sets default rules for the time and place of dispatch and receipt of electronic communications (whether or not the communications are used to meet a legal requirement) and It provides that certain paper-based legal requirements may be met by using electronic technology that is functionally equivalent to those legal requirements. Source: Ministry of Economic Development, http://www.med.govt.nz – 19th Oct 2010Privacy & Confidentiality – Individuals privacies should be protected b the privacy Act 1993. and codes ofpractice should be followed according to the www.privacy.org.nz website.Intellectual Property & Copyright – individual or companies must have a way of protecting the originalmaterials of the owner and the datas of the users. rights covered by the Copyright Act 1994. S. O’ Rourke & S. Barnette. p.421
proposed cost for e-communicationDevice/ service name Service provider/ Seller Cost NZD ($) Remarksinternet Service Provider (Broadband) Telecom NZ $720 $60 pmWindows 2008 server with ISA Firewall $2,000webhosting crazydomains.com.au $144 $12 pmWeb development (PHP & MYSQL) $30 per page for 15 pages $450Web developer fee $2,000Google checkout sales less than $10,000pm 2.9% or $0.30cPay Pal payment system PayPal FreeVeriSign & SSL registration verisign.co.nz/SSL $1,500 for 2 yearsNorton Internet Security & virus guard full Warehouse Stationary superstore $80versionsearch engine optimisation $60E-marketing $100training $1,500Other equipment & Services cost $1,200 $9,726Note: certain values are estimates could be higheror lower at the time of implementation
Estimate improvement in RevenueSales Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecBefore implication $4,500 $6,900 $3,250 $5,500 $4,850 $3,250 $6,540 $4,980 $3,690 $2,850 $6,250 $8,755After the implication $6,750 $10,350 $4,875 $8,250 $7,275 $4,875 $9,810 $7,470 $5,535 $4,275 $9,375 $13,133(50% increase insales) As we have realised the worth of the E-Communication we anticipate a major growth in our revenue and customer base in Invercargill, Southland
Conclusion Every organisation must have their E-communication strategy,E-communication has shrinked the whole world in to a one small village which also can be knownas Globalization. Latest technologies, advance computers & electronic devices such as smart phoneshas made the life even easier to communicate and it has changed our lifestyle to a 24/7 culture.Advancement in telecommunication and latest networks or Latest inventions like Social medianetworks has bought our life to be online at all the time and they have become our life bloodnowadays incidents happened anywhere in the world could be know thorough out the world by thetime of blink of an eye.Computerised electric telecommunications have created a global village in terms of the immediacywithin which people across the world can share conversations, televised pictures, andinteractive software on VDU’s, maps, graphics, and circuits. The process of making decisions, dealingwith banks, working culture and processing transaction has also increased in speed due to the instantaccess to databanks of information held in huge mainframe computer memory banks.By analysing these statements we would like to conclude our presentation stating that not anysingle person or business can survive without communicating and e-communication madeour life convenient, easier and faster.
Type Of Reference Reference List Reference citation in textReference Susan O’ Rourke & Sandra Barnett. (2008) Communication: S. O’ Rourke & S. Barnett Book more than one author Organisation and Innovation (2nd edition), Pearson Education New (2008) Zealand, Apollo Drive, Rosedale, North Shore Southern Institute of Technology. (2010) E- Communication, Class Notes – Scott Morton Invercargill, Southern Institute of Technology Website - CCS Disability http://www.ccsdisabilityaction.org.nz/AboutUs/tabid/53/Default.aspx Retrieved on 05th Dec 2010 Organisation – About Us Website - VeriSign – New http://www.verisign.co.nz/ts-sem-page/?a=DYXDD-0000-01-00&gclid=CLaEqfy_46UCFQRvbAodVRx1lA Retrieved on 05th Dec 2010 Zealand Website - AVG Internet http://www.avg.co.nz/products/?forceregion&gclid=CMjljoTA46UCFSJ0gwodQVW-fg Retrieved on 05th Dec 2010 Protection – New Zealand Website -Pay Pal Payment https://www.paypal.com/nz Retrieved on 05th Dec 2010 System - New Zealand Retrieved on 05th Dec 2010 Website - what is RSS? How it http://websearch.about.com/od/rsssocialbookmarks/f/rss.htm works Retrieved on 05th Dec 2010 Website - how e-commerce http://www.findmyhosting.com/how-ecommerce-works/ works Website -Advantages and Disadvantages of Electronic Retrieved on 05th Dec 2010 Communication for Businesses http://www.revision-notes.co.uk/Detailed/1973.html
Thank you very much..! Any Questions Please..! Acknowledgement: Syndicate 13 would like to specially thank Mr. Scott Morton who put all his efforts behind this scene and teaching us the E-Communication Programme.